Yeah Opus 5.5 is great and all...
But I tried pushing it a little bit further, and test how good it actually is
First one I gave it full brand book with 45 pages of the brand identity.
Second one I only gave it the logo + banner
The big difference is the one without branding - it came out as a copy paste of every claude opus 5.5 video gens that you seen on X. 0 personality, it didnt even get the name right even tho it was included in the prompt.
The branded version with a full brand book came out a lot more polished and closer to something the brand could actually use.
It tells us a lot about the future of content that AI creates. A lot of it is slop because there's is no established brand identity
But if brands already have a brandbook, a vibe, characteristic elements then output is higher quality.
Branding will be the most high value investment for any startup
We’ve raised $85M for this moment.
Introducing Warp 2.0: The first AI Head of HR.
Every company is building AI to replace jobs. Warp is building AI to do the jobs no human should have to:
If you work in HR, I want you to spend time with the manager who needs help or building company culture people actually want to work at.
If you’re a founder, I want you to focus on signing clients or spending time with your family.
You shouldn’t have to figure out how to register state tax in California. You shouldn’t have to pay outrageous penalties because you don't know what a DE 9C is.
I want to make HR human again. Today, this is finally possible with the Warp Agent.
I’d love for you to see it in action: https://t.co/mztyoG7RYw
$FOCI is live
Head over to https://t.co/OBLIJODoLZ to obtain the contract address.
We will be using 80% of protocol revenue to perform buyback & burns on the token.
Flywheel starts now.
This week we shipped
- 30+ graphics
- 150+ UI screens
- 8 videos
- 2 brand kits
But we’ve also started building our own tools around the work.
2 Figma plugins + an email signature generator this week alone
Everybody focus.
The center of attention is now live on @arc.
Head over to https://t.co/7MlCkwGqaK to launch a token.
Connect your X account to refer your friends and earn 20% of their trades.
Referred users earn 10% off fees.
Witness the focal point of Arc only on Foci.
In 1 week we did
- 1 Video with 24h timeline
- 15+ graphics and assets
- 10+ UI/UX screens
Route is now closing up on $5M in swap volume
We will keep shipping with Micah