The 7th season of my #podcast, Nishant Bhardwaj Show, is now live!
This season is all about #AI in various industries.
For the first episode, I am joined by Karan Kumar, who has formally headed marketing at ITC, DLF, Hero Realty and more, to discuss AI in #marketing.
#AEO Word of the Day - 'Agentic AI'
#Agentic AI are systems that act autonomously in making decisions, pursuing goals, and taking actions independently, on behalf of the user, rather than just responding to direct commands. In search, agentic #AI can complete multi-step workflows like researching, comparing, and purchasing without human intervention.
Your SEO strategies are no longer enough.
Now while SEO is still important to garner human traffic, those humans aren't the only audience you have to cater to anymore.
Organic traffic has dropped by 40-60% according to reports. This is due to the rise in #AI search and overviews.
The AI agents get their information from various websites across the web and it's up to you to make sure that - 1. your website is agent-accessible and 2. your website is understood and trusted by agents.
This ultimately guarantees citations and recommendations in AI generated answers to the queries that your potential human customer is asking.
#AEO (answer engine optimisation) is your new optimisation norm. While SEO still holds some importance, the importance of AEO is gradually growing at an exponential rate.
So, your #marketing stack is now incomplete without the AEO layer. Start optimising for agents today, or you will lose customers and hence, revenue.
PingAura is now a one-click connector in Claude, Claude Desktop & Cursor 🚀
With our newly upgraded #MCP server, you now just need to paste a URL, approve, done.
No need for API keys or configs.
Grant permissions (read and/or read+modify) on a team-level connection.
It’s built for real workflows, not solo hacks.
What this unlocks:
• Zero-friction onboarding leads to faster activation, less drop-off
• The MCP server is secure by default. There's no key leakage risk
• It is multi-team ready. You can connect the right workspace, not just “an account”
• Existing API setups will keep running untouched
• PingAura becomes part of how teams actually operate inside #AI, not a separate system
Just another update to accelerate you #marketing ops and to #monetiseAI :)
In healthcare, accuracy is everything. 🏥
Is AI citing your clinical data or your competitor’s blog?
Use PingAura to monitor your brand’s authority and ensure patients get the right information.
#HealthTech#Pharma#AEO
Finance CMOs, 3 questions:
1. Is your brand cited in AI financial advice?
2. Do you know your sentiment score across LLMs?
3. Are you tracking competitor AI share of voice?
If the answer to even one of these is no, you are invisible
Join PingAura today boost your AI visibiliy!
AI is the new travel agent. ✈️
From "best boutique hotels in Paris" to "top-rated airlines," PingAura ensures your property or service is the top recommendation when travelers plan their next trip.
#Travelagents#Hospitality#AIsearch
Level up your daily workflow!
Feeling overwhelmed by the sheer number of AI tools out there?
This ultimate cheat sheet breaks down the best apps by category.
Which of these categories do you use the most in your day-to-day? Let me know below!
❤️ Just take decisions
❤️ Learn to Live with the consequences, More than 95% of time they won't do any harm to you!🙌
❤️ Don't Be Afraid, Take Decisions ❤️🙌
What decisions have you automated in your life?😊😇
❤️ Go with absolutely new choices without thinking twice to experience something new!
❤️ Take more decisions
❤️ Take Small decisions Quickly
❤️ Take big decisions Slowly