The first brand to take a hit from this change would be RuPay and its branded credit cards. All that marketing spend on RuPay promotions would go to waste.
And btw, the idea that merchants won’t pass the MDR cost to end customers is a big myth. We all know what’s going to happen.
Before spreading a canard, @Jairam_Ramesh ji, please consider this:
1. Merchant Discount Rate (MDR) applies only on the merchants and not on the end users/customers. It will support the Banks & Fintech to invest more on infrastructure, innovation & security. All users of UPI will reap the benefits of this investment.
2. More importantly, the UPI and Services Steering Committee headed by NPCI is yet to decide on the MDR. This will happen after the Parliament passes the Taxation and Other Laws (Amendment) Bill, 2026, which propses to amend Section 10A of the Payment and Settlement Systems Act, 2007.
3. All this could have been discussed on the floor of the House if your party @INCIndia engages constructively in Parliament when the Bill was/is tabled. (LS/RS respectively)
The EPFO is so inefficient that private companies are now launching services just to help people withdraw their own EPF money.
Whether you end up paying a sarkari babu or a private middleman, the cost ultimately comes out of your own pocket.
This 29th August, at Ather Community Day, we’ll be launching our mass-market scooter built on our brand new scooter platform.
We have been patiently investing in the building blocks of what makes a good scooter for years now. Pioneering a lot of architectures and tech. Sometimes ahead of time, sometimes packaged as an early adopter thing.
A decade in, EV 2Ws are ready to now move beyond that stage now. The tech is ready for everybody, the features are becoming relevant for all. Not early adopters - but truly mainstream.
EVs now need to solve for a customer across the entire spectrum: from resale price, to servicing time, from comfort on potholed roads, to avoiding those potholes in the first place, from ease of charging, to super fast charging, from visible safety that your parents can touch & feel and be confident about, to the invisible safety borne out of a decade long work on software.
There's a bunch to launch on 29th August. See you all there!
@atherenergy
@IndiaNewGen@nsitharaman@nitin_gadkari Both of them should admit that they messed up & resign gracefully considering everything that has happened recently
Congratulations to Prahlad Joshi on being appointed as India's new Education Minister.
Now, who do you think will be the next Minister of Road Transport & Highways?
@AdityaRajKaul As per Govt, students who are protesting are Pak agents or deep state agents. And now this terrorist attack.
Shouldn’t it be the right time to ask for Home minister’s resignation as well?
@IndianGems_ At this point, people should stop taking him seriously.
It’s quite evident now that he is just bootlicking to get a Rajya Sabha nomination.
@IndianGems_ So if you don’t want an impure product at already inflated price, then you need to pay even more to get the pure product.
Otherwise you’re anti national
@IndianGems_ Absurd comparison.
In a country where the highest selling cars are from Maruti and Hyundai, there’s no need for racing car fuel.
Bring back regular fuel please.
Ban these e-Rickshaws too. or atleast check for the valid licenses.
Govt. approves 100, then local MCs or Police take ₹100 each from them, every street/colony, different collector and 100 legal becomes 1000+ illegals
Now since they already pay ₹100 to police daily, no action on them even if they don’t follow any traffic rules, which they don’t.
This is the reality and still no action on illegal tirri terr*rism
TIBETification of Himachal was still Ok but this ISRAELification of Himachal needs to be controlled.
They’re just promoting hippie weed culture while staying there illegally and setting up colonies where even Indians are not allowed.