Nicholas katorogo

Document Controller

[Snr. Cde. Robert Kabushenga @rkabushenga]

Kabushenga’s Thoughts

A Coffee Marketing Conundrum

Folks: Kabushenga, have you seen the new Rwanda coffee campaign with Aston Villa FC?

Me:(rushes to check on social media) Yes

Folks: What do you think?

Me: See below

I have talked about this a lot in the last couple of weeks. I described in detail what has been done to position Uganda’s coffee in the world market. I return to it because of yet another significant step has been to take Ugandan coffee to the market. If in Brussels we put our best foot forward, in 2027 we are going to show off in Kampala. At Speke Resort on Tuesday July 14th evening everyone who is anyone in the Ugandan coffee sector turned up for the launch of the 23rd African Fine Coffees Conference & Exhibition and the 4th African Coffee Week organised by the Coffee Production Department of @MAAIF_Uganda and @fine_coffees. It will happen between February 17-19th and bring over 1000 international coffee players. Proverbially, the mountain is coming to Mohamed. This is validation of Uganda as a coffee origin on a grand scale.

Why is this important? Because it builds on the recent positioning of Uganda by MAAIF as a reliable origin of high quality coffees and consistently significant quantities. We are now the largest African exporter making US$2.5 bn in the process. MAAIF has published the geographical profiles of the different coffees produced in Uganda. This is compelling market information. And now as a sector, we also have a national brand identity. It is a mark of quality.

The plan, as Hon. @DesireMuhooza , Agriculture State Minister explained her speech at the launch, is to reimagine Robusta Coffee which originates from Kibaale National Park in Western Uganda. It is a forest crop as distinct from Arabica which is referred to as a garden crop. Over 80% of our coffee production and exports is robusta. Until now, it has disappeared in other people’s coffees as a blender to improve their taste because it is a premium variety. But it was deliberately undersold to make it cheap. It is why it has never found its own identity in the consumer market. That will change. At the conference we will be talking about fine robusta and how to position it to final consumers.

There is another reason why I have faith in the plans. The Chairman of AFCA is Jeremy Mpalampa AKA @jempa10 one of the finest Ugandan minds in international coffee markets who runs Kyagalanyi Coffee, a leading exporter. The organising committee is headed by @KBarigye, the man who recently sold a microlot of his @mtnharvestug Rwenzori Arabica Coffee for a whopping $350 per kilo. A combined effort of these guys and the @UgandaCoffee_ team, it will work. Let me just finish by saying that our next challenge as coffee people will be to meet demand. The market is now aware of what we have.

I am sure you know that inline there are many ways to get attention. You don’t have to do what your neighbour does, just do it your own authentic way. The key is to act and finally there is action in the right direction. Take heart.

[Mark Ssali @MarkSsali]

Cape Verde, Senegal, Ivory Coast, Ghana, Egypt, South Africa, Morocco, Africa is super proud! DR Congo, Algeria, fingers crossed. Tunisia back to drawing board. The more the merrier, and the closer we edge towards a first Copa Mundial 🏆 #WeAre26 #FWC26 #FIFAWorldCup

[SLECK League @sleckleague]

After a short break, we return to what unites us most—

brotherhood, heritage, and the love of the game.

SLECK League is back on 28th June. Roll call for all

Sleckers!
#SLECKLeague #KyegobeSpirit #SLECKBrotherhood

[Nicholas katorogo @Nkatorogo]

@hodmudau @MickyJnr__ As Africa we are happy South Africa will not be out of World cup in the next match.

[Nicholas katorogo @Nkatorogo]

@ApolloBuregyeya @TumuhimbiseGeo9 Thank you

[Nicholas katorogo @Nkatorogo]

@KalinziBruce @Airtel_Ug You better report to police.

[𝐕𝐢𝐩𝐞𝐫𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐥𝐮𝐛 @VipersSC]

BACK-TO-BACK UGANDA PREMIER LEAGUE CHAMPI8️⃣NS 🏆

#VenomsUpdates || #OneTeamOneDream ||

[𝐕𝐢𝐩𝐞𝐫𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐥𝐮𝐛 @VipersSC]

#ThrowbackThursday:- When we qualified for the top flight league as Bunamwaya FC in 2005 after a gruelling super mini league in Mbale.

Under Coach Richard Makumbi, the Venoms won the Wakiso first division league, Fufa Zone 8 mini league, Buganda region mini league before finishing fifth during the National mini league.

Since then, seven Uganda Premier League Championships (2010, 2015, 2018, 2020, 2022, 2023 & 2025), four Uganda Cup titles (2016, 2021, 2023 & 2025), Fufa Super Cup (2015) plus Fufa Super 8 (2019) are already in the club’s trophy cabinet.

#VenomsUpdates || #OneTeamOneDream ||

[Solomon Serwanjja @SolomonSerwanjj]

Tucked between the Rwenzori Mountains and Kibale Forest, Fort Portal is where nature, culture, and serenity meet.

Over 50 crater lakes like Lake Saaka behind me dot the landscape. Such a beauty to behold.

Come visit.

[Rotary Club Of Masaka City @RCmasakaCity]

IMPACT INEVITABLE!
Join us for this out of venue land mark occassion as we dwell into *Harnessing Agro-ecology & Renewable biomass energy for environment sustainability* Hosted by Rtn Paul Kalungi

[Nicholas katorogo @Nkatorogo]

@RCmasakaCity Happiest birthday regards Bruce

[Yusuf Serunkuma🌹 @YusufSerunkuma]

Dear @UEDCLTD engineers, it is possible you are still in touch with your UMEME ex-bosses. Possible they are working through you to sabotage new mngt to make a case for their return. (There is no evidence & we aren't accusing you – but foreign capital thrives on crime).

I don't like M7 either, but returning econ in our hands – esp energy – was a good beginning. Pls make this work.

[Rotary Club Of Masaka City @RCmasakaCity]

We are running a winning race.
From one presidency to another
We want to thank you IPP Mukama for the times you served us, President Rita you hold the light now let’s go……

[Rotary Club Of Masaka City @RCmasakaCity]

🌟The Last Bow Fellowship🌟
Join us for one final fellowship of the Magical year this Friday, 27th June 2025 at 6PM at Maple Leaf Hotel, as we celebrate the close of a remarkable RY led by Rtn @Emar25Mukama , It’s not a farewell, but a graceful bow to cherished memories,

[Rotary Club Of Masaka City @RCmasakaCity]

4 Days to Go
Join us at Maple Leaf Hotel, Masaka City for the elegant Presidential Installation of Rtn. Ritah Mwubaha.

✨ Dress Code: Black & White Elegance
An unforgettable night of leadership, style, and celebration awaits!

[Nicholas katorogo @Nkatorogo]

@RCmasakaCity @ritamwubaha Congratulations to us

[Rotary Club Of Masaka City @RCmasakaCity]

Truly honored to be recognized at the #100thRotary9214DC for having the highest %ge of members under 40 & for our commitment to succession planning by empowering young leaders to serve on our Board.
These recognitions reflect our deep belief in service above self.

[𝐕𝐢𝐩𝐞𝐫𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐥𝐮𝐛 @VipersSC]

Fighting until the end ✊🏿

We don’t talk, we demonstrate👌🏿

#VenomsUpdates || #OneTeamOneDream ||

[Rotary Club Of Masaka City @RCmasakaCity]

Hello partners in service,

You are cordially invited to join us today, 31st January 2025, at Maple Leaf as we host Mr. Kayongo Ambrose, the Sales Executive Director at SWICO Masaka, for an engaging session on Exploring the World of Insurance.
Come and gain valuable insights.

[CNOOC Uganda Limited @CNOOCUgandaLtd]

🏆 CNOOC Uganda Limited is honored to be named CSR Company of the Year in the oil and gas sector! 🌟

This year, we’ve:
🎓 Supported Students on International scholarships to China.
📚 Rewarded 218 top-performing students (PLE, UCE, UACE).
🩺 Provided free medical care to nearly 1,000 people & much more!

#EnergyForABetterFuture