It’s 2020 and some folks still wanna deny #LGBTQ folks #Equality. It’s not pie silly! If everyone shares equal rights, nobody gets less. #No_Asterisks#No_A*
I’ve always believed that one of our jobs as leaders is to pass the baton on to the next generation –– and to give them the resources and support they need to lead us forward. On National Run for Office Day, check out @RFSCivics for the resources you need. https://t.co/r9SJeKOLKK
Great sitting down with @BrianTylerCohen to talk about everything from the courage we saw in Minnesota, to how Democrats can be true to our values and get stuff done, to how we’re building a community of changemakers at the @ObamaFoundation. https://t.co/xyskxKbM8n
Chicago boy and dual American-Israeli citizen☮️Wrote my Ford Fndn Research thesis on “The Israeli Peace Movement” in 1990 #TheOtherOccupiedTerritories Times Analysis Finds Errors in Trump’s #SCOTUS Filing Calling for National Guard in Chicago https://t.co/C8R9Tenf4C via @NYTimes
This isn’t about Trump, it’s about the Truth‼️For Justice Sake🗣️Call your Congressman Today 1-202-225-3121 and please #Retweet 👤 @briangilad @49PlusMote #ExponentialPotential 👤👥👤🫂
https://t.co/CZiwkL7tOQ https://t.co/4lM5J3B4AI
Apple JUST quietly announced something that’s a lot BIGGER than it looks: "the Mini Apps Partner Program"
Apple is admitting that the future of software is embedded, lightweight, vertical mini-apps distributed inside bigger app
For founders who want to make $$ building apps:
1. Apple just legitimized the “superapp” model for the West.
China has WeChat mini-programs. India has PhonePe Switch. The West has… nothing. Apple just opened the door. You can now run HTML/JS mini-apps inside a native host and earn 85% on qualifying purchases. That’s Apple-sanctioned platform piggybacking.
2. Distribution arbitrage becomes real again.
You don’t need to convince users to download your app. Just partner with a host app and drop in a mini-app. This is a cheat code for early traction. Think: travel apps hosting niche tools, fitness apps hosting mini workouts, marketplaces hosting micro-utilities.
3. Apple is creating a new economy layer: “embedded SaaS.”
Imagine: CRM mini-apps inside vertical tools. Math solver mini-apps inside education apps. Calendar mini-apps inside productivity apps. The TAM for tools that don’t need standalone installs just went vertical.
4. Developers get an 85% revenue share.
This is Apple basically saying: “We want this ecosystem to grow, and we’re willing to cut our take rate.” When Apple lowers its cut, I pay attention because they see a platform shift coming.
5. AI makes this 10× more important.
LLM-powered micro-apps (calculators, planners, agents, coaches, niche utilities) are tiny by design. They’re perfect mini-apps. Apple just created infrastructure for AI-native micro utilities to live inside bigger apps with built-in commerce.
6. Host apps become new “distribution landlords.”
If you own an app with traffic, you become a platform. You can host mini-apps, take a cut, and build a developer ecosystem around you.
It’s a new monetization model for existing apps with audiences.
7. This unlocks a wave of second-order opportunities.
- Agencies helping apps become mini-app hosts
- Mini-app dev shops
- “Shopify for mini-apps” toolkits
- Mini-app marketplaces
- Analytics for mini-app performance
- Discovery engines for mini-apps
- I'll be dropping mini app ideas on @ideabrowser and @startupideaspod
TLDR;
Apple just turned every high-traffic app into a potential superapp and every indie developer into a potential platform partner.
The App Store is becoming modular, composable, and layered. The next decade of consumer apps will look less like standalone products and more like ecosystems stitched together with mini-apps.
This is quietly one of the biggest distribution unlocks in years.