The future of food is taking shape all around us.
In the places people already visit every day.
Every retailer has its own customers, locations and strengths.
The opportunity is to build from what is already there.
There is no single blueprint.
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At Noahs, our role is to connect food, technology and retail in ways that scale across the network.
That can mean new food experiences, new digital channels and new ways to serve customers.
Q8 ยท Maxol ยท MENY
Different businesses.
Different markets.
One shared direction.
If you can make that work in one location, you have a good food concept.
If you can make it work across hundreds or thousands of existing retail locations, you start changing how food reaches people.
Thatโs where retail is heading.
Mischa Botterweck
CCO, Noahs
The biggest opportunity is actually already there.
If you look at retailers today, they have great locations. They have staff, customer traffic and, in many cases, large networks of stores.
But the world around them is changing.
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For the retailer, that means they can create new food revenue from locations, people and infrastructure they already have, without having to build a completely new business around it.
And for me, thatโs the exciting part.
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Noahs brings three layers together: Technology, Brands and Smart Kitchens.
Technology connects operations. Brands shape the offering. Smart Kitchen modules increase capacity.
Together, they help retailers launch and scale food across their network.
Three tiers. One platform.
A big thank you to Lotte Schouwenaars, Laurens De Wolf and Sarah Pillen, and to the wider teams at Q8 Belgium and Noahs for helping bring these locations to life.
Excited to keep building in Belgium ๐ง๐ช
Two new Q8 flagship locations are now live in Belgium ๐ง๐ช
Gent and Turnhout are the latest Q8 Food openings powered by Noahs, joining the rollout already underway in Nivelles, Grรฉtry and Herstal.
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Service stations and retailers already have the locations, the footfall and the operational backbone. The opportunity is to rethink how food is produced, presented, sold and experienced within that footprint.
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A big thank you to Lotte Schouwenaars, Laurens De Wolf and Sarah Pillen, and to the wider teams at Q8 Belgium and Noahs for helping bring these locations to life.
Excited to keep building in Belgium ๐ง๐ช
"I believe retail is the next frontier of food on demand.
I started my career as a chef and went on to build a restaurant business. I know how much capital, people and operational effort sits behind every new location.
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