Shuvo Sorker | Cold Outreach

I help B2B businesses book more meetings through cold email.
Cold email setup | Deliverability | Outreach strategy
DM me to get started 📩

[Shuvo Sorker | Cold Outreach @NobinCold]

@YDaftary Exactly. Most of these experts don’t even realize they’re one outbound system away from doubling that. Cold email + nurture automations = predictable info product sales machine.

[Shuvo Sorker | Cold Outreach @NobinCold]

@AdsAficionado @Seannywilson 15-20 is safe for domain health

[Shuvo Sorker | Cold Outreach @NobinCold]

Bad cold email: "We help B2B companies increase revenue."
Good cold email: "I found 3 leads you're missing right now."
One is about you.
One is about them.
Be specific. Be relevant. Be different.

[Shuvo Sorker | Cold Outreach @NobinCold]

Your prospect gets 100 cold emails a day.
99 of them start with "I."
Be the one that starts with "You."
That's it. That's the secret.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

@jn_jackk List

[Shuvo Sorker | Cold Outreach @NobinCold]

3 cold emails that never get replies:

"Just wanted to follow up..."
"Are you the right person to speak to?"
"I know you're busy but..."

3 cold emails that always do:

One specific pain point.
One relevant proof.
One easy ask.

Simple beats clever. Always.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

Bad cold email: "We help B2B companies increase revenue."
Good cold email: "I found 3 leads you're missing right now."
One is about you.
One is about them.
Be specific. Be relevant. Be different.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

@iamliamsheridan 100%. Most deals are won in the follow-ups, not the call.
Consistent, relevant follow ups keep you top of mind and move deals forward.

[Shuvo Sorker | Cold Outreach @NobinCold]

I spent 6 months testing cold email subject lines.

Longest one: 12 words. 8% open rate.

Shortest one: 2 words. 67% open rate.

The 2 word subject line?
"Quick question"
Curiosity beats cleverness.
Every single time.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

Cold email is not about you.

Not your product.
Not your features.
Not your company.

It's about the 3am thought
that keeps your prospect awake.

Find that thought.

Write to that thought.
That's your cold email.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

@techwithashiqur File

[Shuvo Sorker | Cold Outreach @NobinCold]

The cold email that booked me the most meetings:

Subject: quick question

Body: 2 sentences.
One about their problem.
One easy ask.

No pitch. No features. No case studies.

Simplicity wins every time.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

Most cold emails start with:

"Hi, I'm [Name] from [Company]..."

Nobody cares.

Start with their pain.
End with an easy yes.

Watch everything change.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

Sent a cold email to a CEO last year
No pitch. No features. No we help companies like yours.

one line:

I noticed you're hiring 3 SDRs —

that usually means outbound isn't converting
I fixed this exact problem for [Competitor]

Worth a 10 minute call?"
Relevance beats everything

[Shuvo Sorker | Cold Outreach @NobinCold]

Your prospect doesn't wake up thinking about you.

They wake up thinking about their problems.

Write your cold email from that angle.
Not "here's what we do."

But "here's what keeps you up at night
and here's how we fix it."

That's the difference between ignored and replied.

[Shuvo Sorker | Cold Outreach @NobinCold]

The best cold emailers
I know don't write better copy.

They obsess over one thing:

Getting to the inbox first.
Everything else is secondary.

[Shuvo Sorker | Cold Outreach @NobinCold]

I've reviewed 1,000+ cold email campaigns.
The ones that fail share 3 things:

They pitch too early
They ask for a call immediately
They talk about themselves the entire email

The ones that win?

Nobody cares about your company.
They care about their problem.

Write for them.

[Shuvo Sorker | Cold Outreach @NobinCold]

10 years of cold email taught me one thing:
The money is in the follow-up.
Most people quit after email #1.
The reply was coming on email #3.
Don't quit early.

#ColdEmail

[Shuvo Sorker | Cold Outreach @NobinCold]

@dimitarangg Trust signals outside the email matter more than the email itself.

[Shuvo Sorker | Cold Outreach @NobinCold]

@Nickkonsta Most people compete for the same 1,000 accounts and ignore the other 50,000.

[Shuvo Sorker | Cold Outreach @NobinCold]

@zaneczepek Great point. First line and last line do most of the work.