@YDaftary Exactly. Most of these experts donβt even realize theyβre one outbound system away from doubling that. Cold email + nurture automations = predictable info product sales machine.
Bad cold email: "We help B2B companies increase revenue."
Good cold email: "I found 3 leads you're missing right now."
One is about you.
One is about them.
Be specific. Be relevant. Be different.
3 cold emails that never get replies:
"Just wanted to follow up..."
"Are you the right person to speak to?"
"I know you're busy but..."
3 cold emails that always do:
One specific pain point.
One relevant proof.
One easy ask.
Simple beats clever. Always.
#ColdEmail
Bad cold email: "We help B2B companies increase revenue."
Good cold email: "I found 3 leads you're missing right now."
One is about you.
One is about them.
Be specific. Be relevant. Be different.
#ColdEmail
@iamliamsheridan 100%. Most deals are won in the follow-ups, not the call.
Consistent, relevant follow ups keep you top of mind and move deals forward.
Cold email is not about you.
Not your product.
Not your features.
Not your company.
It's about the 3am thought
that keeps your prospect awake.
Find that thought.
Write to that thought.
That's your cold email.
#ColdEmail
The cold email that booked me the most meetings:
Subject: quick question
Body: 2 sentences.
One about their problem.
One easy ask.
No pitch. No features. No case studies.
Simplicity wins every time.
#ColdEmail
Most cold emails start with:
"Hi, I'm [Name] from [Company]..."
Nobody cares.
Start with their pain.
End with an easy yes.
Watch everything change.
#ColdEmail
Sent a cold email to a CEO last year
No pitch. No features. No we help companies like yours.
one line:
I noticed you're hiring 3 SDRs β
that usually means outbound isn't converting
I fixed this exact problem for [Competitor]
Worth a 10 minute call?"
Relevance beats everything
Your prospect doesn't wake up thinking about you.
They wake up thinking about their problems.
Write your cold email from that angle.
Not "here's what we do."
But "here's what keeps you up at night
and here's how we fix it."
That's the difference between ignored and replied.
I've reviewed 1,000+ cold email campaigns.
The ones that fail share 3 things:
They pitch too early
They ask for a call immediately
They talk about themselves the entire email
The ones that win?
Nobody cares about your company.
They care about their problem.
Write for them.
10 years of cold email taught me one thing:
The money is in the follow-up.
Most people quit after email #1.
The reply was coming on email #3.
Don't quit early.
#ColdEmail