Maarten van Heiningen

Senior UX Designer / UX Lead at @asr #UX #UXR #UXResearch #UXDesign #servicedesign

[Maarten van Heiningen @Nognix]

AI Product Strategy as a Decision System

Bring structure to AI ambitions with three artifacts: an opportunity scorecard, a metric tree to ROI, and trust gates that make scaling safe.

https://t.co/DLgCr9tutQ

#AI #ProductStrategy #UX #UXDesign #DesignOps #ServiceDesign

[Hoops for Hope @hoopsforharris]

Our friends Elon and X have been throttling our posts the past 48 hours. 👎

Retweet this if you’re seeing it and want Kamala Harris to be the next President. 👍🙏

[Maarten van Heiningen @Nognix]

10 years ago today, on July 17 2014, #Russia shot down the flight #MH17. Just because they were on a plane flying from #theNetherlands to #Malasia.

298 innocent people lost their lives including children. Never forget them

#RussiaisATerroistState Never will I forgive!

[Bellingcat @bellingcat]

Latest: An analysis of open source evidence, as well as multiple missile experts, have pointed to a Russian launched Kh-101 cruise missile being the weapon that struck a children’s hospital in Kyiv https://t.co/qN0KFzBwt1

[DANN© @DannPetty]

Our design industry is rapidly changing and so many people are about to be left behind.

AI is going to destroy design careers.

Use it as a tool for now, but sooner than you think, design careers as we know will never be the same. Some of them needed to go anyways, but it's going to take so many more.

If you think that's false, you should hear about all the ways design has changed in my 20+ year career. How many new design tools I had to learn. I was designing websites before there were iPhones. I was designing websites before we over complicated the process and needed teams of hundreds of people to make them.

We already know change is coming. Change is constant. It's unwise to think otherwise.

While some design leaders are embracing it, starting business around it, those that are not are getting further and further behind. And you won't notice it until it's too late. Then you'll rush to play catch up.

Every website and product practically looks the same already. And we're ok with that. We're becoming ok with average looking stuff. We're ok with cookie cutter (it seems). It's proven. It works. It's fast. It's super easy to replicate. AI will only make it easier.

The designers that can only replicate are going to be replicated themselves...by AI.

Designers are so lost we're now on how to be creative, they result to exhausting everyone with motion everywhere possible to counteract the identical designs in an attempt to provide some level of uniqueness.

We also have all these cliques in design now. The tool gurus. The Awwward chasers. The design founders. The design influencers. The UX-only club. The UI dreamers. The design reply guys here...and so many others.

While we all use to be one, now everyone thinks they're better than the other but the only true king might soon be AI. So maybe, just maybe, we should all become one again? Stop fighting each other every day on this website and behind each others backs. No better time than now.

AI is the new design leader.

Even our design tools are attempting to take away majority of the process by designing for us. Sure, it's a tool to take advantage of now, but what happens next? We never wanted AI to design for us. We wanted AI to help us.

Basically, use it to your advantage before it takes advantage of you.

I fear for the average designer. That job is changing and that makes me sad. Design is the greatest job in the world. Especially when you're allowed to be creative with it.

I'll never forget what one of my teachers told me in design school ages ago. They said, "Design is the best job in the world because I get to be creative all day." I've pursued my career with that mentality and I badly hope everyone reading this does too.

We have our jobs now because these companies need profit. To get profit, they need design. To get design, they need us.

But what happens when that changes?

If you're early career or the average designer out there, maybe my advise right now is to master AI before it masters you? I don't know. But don't ignore it.

And if you think I'm being fearful, dishonest, out of character, or whatever you want to call it - this is just me sharing my current thoughts just as I have done since 2009 here. If you hate it, feel free to unfollow and leave. This is my Twitter account. Not yours.

If you're building a product with AI and want to quote to me with your shoulders held back and head high, cool. We're looking at you to teach how to shift the career of the next generation designers. Not just bulldozing for profit.

I don't hate AI. I embrace it. I challenge it. It AIn't taking my job anytime soon and it won't yours if you learn to adapt when necessary.

[Volodymyr Zelenskyy / Володимир Зеленський @ZelenskyyUa]

Okhmatdyt Children's Hospital in Kyiv. One of the most important CHILDREN’S hospitals not only in Ukraine, but also in Europe. Okhmatdyt has been saving and restoring the health of thousands of children.

Now that the hospital has been damaged by a Russian strike, there are people under the rubble, and the exact number of casualties is still unknown. Right now, everyone is helping to clear the rubble – doctors and ordinary people.

Russia cannot claim ignorance of where its missiles are flying and must be held fully accountable for all its crimes. Against people, against children, against humanity in general. It is very important that the world does not remain silent about this now, and that everyone sees what Russia is and what it is doing.

[Maarten van Heiningen @Nognix]

Invision ending it’s services… used the tools a lot in the past and they delivered. But in todays landscape it’s a different ball game. Sad to see them go…

[Maarten van Heiningen @Nognix]

Friday afternoon playing with AI
#ai #dalle3art

[Pavel A. Samsonov @PavelASamsonov]

This doesn't need to involve the dev team at all! You can rapidly cycle through hundreds of bad ideas using a little thing called user research.

Applying Agile to solve the problem of not enough research will aways fail because it's not what Agile is for.

[Maarten van Heiningen @Nognix]

@rikmulder 😄👍

[Maarten van Heiningen @Nognix]

Started today as a Senior UX Designer @asr I’m really happy and looking forward to do a lot of great #ux work

[Maarten van Heiningen @Nognix]

@PavelASamsonov Totally true 😄👍

[Maarten van Heiningen @Nognix]

@PavelASamsonov I do agree here. But if this would be a mature ux product driven team with pm & other stakeholder the Junior Designer would not be allowed to just do X. Even the Senior would not be able to do Y just based on this. A Senior Designer should already be aware of the business goals.

[Maarten van Heiningen @Nognix]

The nice thing about being in a creative mode: Looking at a problem and have the mindset of “Yes, and…” instead of “Yes, but…”
Explore where the problem leads you.
#ux #uxdesign

[Maarten van Heiningen @Nognix]

@andybudd A PM has a task and that is to manage the product in all it’s variations and states. It is not to do all the work! Good PM’s I came across always let the experts run their work/tasks and processes. Their task is not to do UX or development etc

[Wolfgang Bremer @WolfgangBremer]

🤓 User research is the unsung hero of the tech industry. Without it, we'd be building products that nobody wants or needs. But it can feel time consuming with endless surveys, focus groups, and user testing. 1/3

[Maarten van Heiningen @Nognix]

UX today was fun: thinking on how to work within the constrains of condition and context and then make the experience easy and pleasurable.
#ux #uxdesign #uxd

[Maarten van Heiningen @Nognix]

@WolfgangBremer 😂🤦‍♂️

[Maarten van Heiningen @Nognix]

@andybudd Done

[Maarten van Heiningen @Nognix]

@mitch_ux Creating great UI design starts with… knowing what to design and for who… UX #ux