Mike Novosel

Strategic Partnerships @StackAdapt. O.G MediaMath/Cardlytics/Startup CRO. AdTech/MarTech.

[Mike Novosel @NovoselMike]

@aripap It’s largely a rebrand of partner portal w more marketing behind it:

https://t.co/xRZkXEeXsK

[Mike Novosel @NovoselMike]

@AdtechGod @Cassin75 @SpectrumReach Can’t wait for this one. Alex is one of the brightest out there!

[Mike Novosel @NovoselMike]

@EricTilbury_RTB @KarstenW Yes. Either (1) MSFT big machine took too long to land commercials and announce it, or (2) they intentionally brokered the bigger migrations before this to other DSPs to then put out a puff piece that would have highest headline value on their supply side

[Mike Novosel @NovoselMike]

@EricTilbury_RTB @KarstenW Also revshare. Amazon likely paying MSFT a % of net or gross spend on trailing basis in exchange.

The irony of this all is that the cut off date is 2/27 for Xandr, so the meaningful scale clients have already migrated DSPs.

[Mike Novosel @NovoselMike]

@AdtechGod https://t.co/Vr2tkj7xUh

Read this and was eye opening. Gives you context behind several of these.

[Mike Novosel @NovoselMike]

@101Programmatic https://t.co/7zg4sJXBkc

[Mike Novosel @NovoselMike]

@erichwasserman @adtechradar What’s the best way to get exposed to trial Agentic flows for work, in a kosher way for a large scale company? Preference for anything that automates my Salesforce queries 😀

[Mike Novosel @NovoselMike]

https://t.co/6klWM0w9G1

@vinny_rinaldi3 in slow-mo on page six? Huge!

[Mike Novosel @NovoselMike]

@joe_zappa Let the trolling begin… go easy on ours JZ!

[Mike Novosel @NovoselMike]

@LoHudLacrosse Let’s go!!!!

[Mike Novosel @NovoselMike]

@EricTilbury_RTB I got to work closely with them when we flirted at the idea of merging w them at MediaMath, and went so far as co pitching w them. Super bright group and was so cool seeing a mirror image of us, on the sell side, willing to solve very complex problems.

[Mike Novosel @NovoselMike]

@aripap @AdtechGod There’s a joke to be made in here about an enigmatic adtech company that markets itself a lot but has no tech / vaporware + the emperors new clothes, but I’m too tired to think of it.

[Mike Novosel @NovoselMike]

@KarstenW Thanks for the acknowledgment here. Everyone in the industry is so caught up in the buzz words and talk of the day vs systemic investments / changes. This is one of them I have been passionate about since the MM days and is real value creation. Appreciate the nod

[Mike Novosel @NovoselMike]

@AdtechGod I sort of miss not having Flu-B. How is no one else talking about getting deathly ill from this week?

[Mike Novosel @NovoselMike]

@diemel @AdtechGod I just spit out my coffee making an article with this. Incredible

[Mike Novosel @NovoselMike]

@adtechradar @Yahoo @Costco Gee I wonder who is next!

[Mike Novosel @NovoselMike]

@elevin11 @AdtechGod The Stall Street Journal

[Mike Novosel @NovoselMike]

@lukeambrosetti @AdtechGod @marketecturetv I wish I was technically capable enough to say we planned that, but nope! 😆

[Mike Novosel @NovoselMike]

This one was fun to be a part of…a year’s worth of hard work across both teams. Cc @AdtechGod @marketecturetv

https://t.co/oUnAcxRRlQ

[Mike Novosel @NovoselMike]

Thx @AdtechGod !