@EricTilbury_RTB@KarstenW Yes. Either (1) MSFT big machine took too long to land commercials and announce it, or (2) they intentionally brokered the bigger migrations before this to other DSPs to then put out a puff piece that would have highest headline value on their supply side
@EricTilbury_RTB@KarstenW Also revshare. Amazon likely paying MSFT a % of net or gross spend on trailing basis in exchange.
The irony of this all is that the cut off date is 2/27 for Xandr, so the meaningful scale clients have already migrated DSPs.
@erichwasserman@adtechradar What’s the best way to get exposed to trial Agentic flows for work, in a kosher way for a large scale company? Preference for anything that automates my Salesforce queries 😀
@EricTilbury_RTB I got to work closely with them when we flirted at the idea of merging w them at MediaMath, and went so far as co pitching w them. Super bright group and was so cool seeing a mirror image of us, on the sell side, willing to solve very complex problems.
@aripap@AdtechGod There’s a joke to be made in here about an enigmatic adtech company that markets itself a lot but has no tech / vaporware + the emperors new clothes, but I’m too tired to think of it.
@KarstenW Thanks for the acknowledgment here. Everyone in the industry is so caught up in the buzz words and talk of the day vs systemic investments / changes. This is one of them I have been passionate about since the MM days and is real value creation. Appreciate the nod