MLB has successfully concluded its 26FW winter campaign, 'MLB WINTER CITY: SAVE KARINA,' featuring brand ambassador Karina.
This campaign was a City Takeover project that transformed the Hannam-dong area of Seoul into a 'Winter City' worldview, connecting pictorials, videos, online missions, and offline pop-ups into a single story to promote the 'MLB Curve Padding,' a key item for the winter season. Over 3,000 people visited the pop-up over the two days, and weekend sales at the MLB Hannam Flagship Store, linked to the pop-up, increased approximately 3.9 times compared to the same days last year, achieving both buzz and sales performance.
🔗https://t.co/k0ni2HVB3L
#KARINA #카리나 #カリナ #aespa #에스파
Van Cleef & Arpels staff has started following #KARINA on Instagram
— Van Cleef & Arpels is a French Luxury Jewelry and Watches Brand.
#카리나#カリナ#aespa#에스파
Georigela Studio’s Founder & Creative Director is following #KARINA on Instagram
— The brand’s official instagram account is also following KARINA
— Georigela Studio is an independent fashion label based in Barcelona, Spain.
#카리나#カリナ#aespa#에스파
Bntnews | MLB’s Karina Effect: Hannam Sales Increase 3.9 Times
✅ More than 3,000 visitors attended the pop-up in 2 days
✅ store increased approximately 3.9 times compared to the same period last year
✅ Sales of the puffer jacket worn by Karina surged by 450%
🔗 https://t.co/JK5JSvqvPX