We wrote our book "Social Media Storytelling" because @DevadasRajaram and I @memplexx wish to share a significant part of our practice-relevant knowledge and offer a radical new toolbox for storytelling in the social web.
Stories about beginnings fascinate people all over the world - however, they are also associated with existential uncertainties as well as privileges, only mastered with the help and collaboration with others.
How refreshing it is to start the year with an interview at “Der Berliner”, based in Pune, India.
I was invited for a coffee and a conversation about my career and life for their online magazine “Das Sprachgefühl”, the first Indo-German Online Magazine for students.
It’s available:
1. Either in German @rheinwerkverlag Bonn or in English @Routledge_MandC London.
2. Either as hard copy or as paperback.
3. And also as eBook for download.
We wrote our book "Social Media Storytelling" because @DevadasRajaram and I @memplexx wish to share a significant part of our practice-relevant knowledge and offer a radical new toolbox for storytelling in the social web.
Honoured to deliver the keynote on “Future of learning” at the Refresher Course in Media Studies organised by Calicut University for professors from universities in south India.
#education#Technologies#Metaverse
“Change must come from the newsroom not to the newsroom. You won’t solve 21st century’s problems with 19th century ideas.“
Professor @DevadasRajaram inspired the new journalism trainees at Mathrubumi and introduced them to new multimedia skills and the „All-in-one“-strategy.
Key learnings from the recent @verge web design relaunch
“Our goal in redesigning The Verge was actually to redesign the relationship we have with you, our beloved audience.”
The best strategy to achieve that and avoid all kind of cleanwashing, as for example greenwashing?
Create a storytelling that backs up your actions.
*Quote in first tweet: Jane Wakely, CMO PepsiCo 2022.
#communications#storytelling#b2bmarketing#impact
Don’t just be a storyteller, be a storydoer.*
Today, it’s not enough to know your brand, communicators have to understand how to increase their brand’s impact and deliver greater benefits - for the people they work with and the people, companies and societies they work for.
5 key insights on social media storytelling 🧵
We wrote our book "Social Media Storytelling" because we wish to share an important part of our practice-relevant knowledge in it.
#storytelling#contentstrategy#communications#socialmedia
You start building relationships with multimedia communications - at the same time, all media take on an important function, including text, of course.
Happy to answer any questions in comments or dm us, and good luck with your integrated content strategy!