Outside Communications

Marketing and advertising for service businesses

[Outside Communications @OCommunications]

@thisdudelikesAI @threadreaderapp unroll

[Outside Communications @OCommunications]

The swing from @GoogleMyBiz letting anyone make a business profile to giving verifiably legitimate businesses all sorts of grief about who they are is really something.

[Barry Schwartz @rustybrick]

Google AI Mode ads being pitched to advertisers https://t.co/TUTq5yzrXD

[Outside Communications @OCommunications]

@GoogleAds Similar click counts, with significantly lower conversion rates on Google Ads in the last couple months. What do you make of it?

[Outside Communications @OCommunications]

@GoogleAds we are noticing a significant increase in paid advertising costs and lower conversion rates across numerous industries in the last few months. Increased ad costs = more players in the market, lower conversion rates though across the board? Love to hear your take.

[Outside Communications @OCommunications]

With page speed at a premium, it would be great if @facebook could slim down the Js connector for @wordpress websites!!!

[Outside Communications @OCommunications]

@IndeedSupport @indeed
This is just a screenshot of what could be fit on the screen from last night. These emails add no value as we still need to review the whole application. At that point, they either did or didn't do the assessment. + we don't have a choice not to receive them!

[Outside Communications @OCommunications]

@indeed MASSIVE quantities of emails being received for applicants doing "assessments", with no way of turning the emails off in preferences is quite the inconvenience for anyone's inbox. This would be a great fix to your platform!

[Outside Communications @OCommunications]

Small break in between sets with @laundrytheband @zoomcare in #eugene.

[Outside Communications @OCommunications]

A great evening with @zoomcare in Eugene. Laundry doing their thing!

[G2 Consultants, a DKI company @g2ci]

COVID-19 workplace testing ready to go for surfaces and high traffic areas.Time to start thinking about getting back to work. https://t.co/xygLP6MeVc

[Outside Communications @OCommunications]

@JohnMu Any more thoughts on this John?

[Outside Communications @OCommunications]

@JohnMu Aggregators are now dominating search results for many categories. Many in these results offer nothing of substance in terms of content, but ride the coat tails of the aggregators rankings. Does this "aggregator" result really offer search customers the best information?

[R. Bryan Bell, MD, DDS, FACS, FRCS(Ed) @rbryanbell]

If there is one good thing to come out of the #COVID19 crisis, it is #telehealth.
@ProvHealth has gone from almost no virtual visits 6 weeks ago to doing more than 2000/day. Caring for the sick or worried well - without added risk of exposure. This could transform healthcare.

[Outside Communications @OCommunications]

@JohnMu Of course all of this is making the best information harder to find. I know that GMB is an effort to level the local playing field, but what about the organic search field? Sorry for grossly violating 280. We appreciate your thoughts.

[Outside Communications @OCommunications]

@JohnMu the algorithm clearly favors the overall power of the aggregator where there oftentimes is far less substance. In the last three years, this trend has worked its way into many high traffic niches and appears that it will eventually make its way into just about every niche.

[Outside Communications @OCommunications]

@JohnMu While this is similar to businesses using Adwords, what's different is that they are taking up Google organic real estate. Whereas a business could be doing everything right as a business in providing great site experience,

[Outside Communications @OCommunications]

@JohnMu Thanks John. Yes, it is a broad question as many categories are affected by this. Home service businesses in the USA have their aggregators. HomeAdvisor, Angies List and Yelp are a few. Rankings on these sites are at the very minimum influenced by how much these businesses pay.

[Outside Communications @OCommunications]

Scary and exciting times!!! We all have a choice in how we respond. #letsgo

[Outside Communications @OCommunications]

Great company doing important work right now.

[G2 Consultants, a DKI company @g2ci]

Our team at G2 has been working hard to assemble services that will get American businesses back to work safely. Check out our COVID response services and pass them along. https://www.​g2ci.​com/blog/news/g2-now-providing-a-range-of-covid-19-response-services/