Suzanne Brown/Biz + Marketing Strategy

Fractional CMO/Biz + marketing strategy. Help brands improve marketing agency relationships. Marketing plans & audits. Int'l Traveler. Mom. Also @mompowerment.

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

What your current and potential customers need and want is likely changing. Are you following their lead and changing up your marketing or trying to do the same old thing as a year ago? How can I help you make the transition to something new?
#MarketingStrategy #consulting

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@FinolaHoward Totally understand this approach. My monthly retainer for them is done with this approach. My challenge is that I have never done this work for this or any other client. That's why it's hard for me to put together a package. Make sense?

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

Curious about your thoughts on pricing. I have a client that I usually do marketing strategy for. I'm now reviewing all of their web pages (for two strategic purposes) and providing recommendations on changes. What's a reasonable hourly rate for something like this?

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

A little humor for the designers out there...

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@cgritmon I don't think I've seen a reco yet for Shawshank Redemption. Such a good reminder about keeping hope over the long term. Hope things turn around quickly!

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

This is an amazing thread!! As a working mom with limited time, I am using these suggestions and those in the responses to work on some new things this summer with my 12 and 9 year olds.

[Ali Schwanke @alischwanke]

This summer my kids are enrolled in the "school of mom" - learning life lessons (& growing up so they don't need me as much)

ages elementary and high school

So far:
- how to make certain meals
- how to order groceries online
- how to update drivers license

What should I add?

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

My marketing & HR consulting worlds are colliding!! I am thrilled to be a panelist at this year’s Agency Summit! It’s all happening on 6/14 live workshops, breakout sessions, speed networking, virtual table talks, and more. Check it out at: https://t.co/QBVKdVWxXl #AgencySummit

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@TheMrsPedersen Buy followers! It's quick and easy!!

(And a horrible idea.🤪)

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@DebComanWriting Thank you so much, Deb. You are too kind. 🤗

Hope you're having a great week!

#WinnieSun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

Given the topic for today's #winniesun chat, I'm putting on my marketing hat (vs my @mompowerment one). How is everyone doing today?

[Finola Howard - Marketing & Brand Strategist @FinolaHoward]

A8. Understanding your audience is everything. Without them you’re not in business. If you don’t understand them you can’t connect with them and build relationships with them #winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@FinolaHoward I cannot imagine how cold the water is near you.

The young woman I interviewed will be swimming the English Channel as one of the next few swims she attempts. Amazing!!

#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

A3 OKsuzi is built on the idea of my nickname, Suzi. People said OK, Suzi all the time. Eventually, I used it as my email and for messaging. And then it became my company name because it is memorable. I added the Strategy part to clarify what I do within marketing.
#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

This!

#winniesun

[Rebekah Radice @RebekahRadice]

A6a. Creating multifaceted brand content means striking a balance between showcasing your brand's personality and delivering value to your audience.

By doing so, you can build trust, credibility, and a loyal following. #WinnieSun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

A7 Know the pain points of your ideal target, understand how your competitors solve that challenge, and how you can solve it differently. And that will help you figure out who you are and how you are different from your competitors. You do need a unique perspective.
#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@FinolaHoward Thank you!

I just noticed that you're a sea swimming. I just interviewed an open water swimmer who is amazing (she's only 15) and swam between islands in Hawaii for 28 hours. 🤯

#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

A6 Know what your ideal target needs + provide it in a unique way.
Allow your authentic self to shine through. Consider your logo colors, what you wear & the stories you share. Show personality in social media via memes, or quotes. It's not only about knowledge.
#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@winniesun Winnie, you're so good about bold color being a part of your brand. I love how your blazers are bright, not old-school black, navy, or dark grey. It's part of how you stand out as a personality and not simply a smart woman in the financial field.
#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

A3a When it comes to colors, I looked at a lot of colors. I love blue for what it represents, especially to my clients. Bold blue is stability and dependability. And I get to add my bright pink to show personality as part of my brand.
#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

A4 Be consistent in your branding. Choose colors, visuals that truly exemplify who you are. If you're about change, consider what you're wearing and the colors you choose. Think about what's in the background of your photos. It all says something about your brand.
#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@FuhsionMktg @mompowerment It's my first in-person event in a while, so I'm really excited. And I was recommended by a client, which means a lot to me.

#winniesun

[Suzanne Brown/Biz + Marketing Strategy @OKsuziStrategy]

@FuhsionMktg @FinolaHoward @mompowerment @winniesun @DebComanWriting @LegionPost29 Lucky you! @DebComanWriting is amazing!! And way to go to step up as co-chair. @legionpost29 will benefit so much from you in a leadership role.
I'm neck-deep in content creation/messaging for clients. And working on some speaker proposals. Already got 1 yes -- yay!
#winniesun