Justin Zhang

📈 DTC Digital Marketing - Amazon | Facebook Ads

Millions Seller, PPC Expert
I help client lower TAcos, scale ads spend, increasing sales

[Justin Zhang @OProexpress]

@frankyecom concept

[Justin Zhang @OProexpress]

@ashvinmelwani @brenden_delarua Is obvi dying？Tiktok stop, Amazon sales down, it seems the brand slowing down.

[Justin Zhang @OProexpress]

@HenryCrochemore tooth

[Justin Zhang @OProexpress]

@daffyduckinson objects

[Justin Zhang @OProexpress]

@charaf_ecomwize @EcomWize 4

[Justin Zhang @OProexpress]

@HenryCrochemore vsl

[Justin Zhang @OProexpress]

@SIMutenyo SALES PAGE

[Justin Zhang @OProexpress]

@almeidalexandr static ads

[Justin Zhang @OProexpress]

@ZedNilm1 structure

[Justin Zhang @OProexpress]

@oliverwhudson 2026

[Justin Zhang @OProexpress]

@jforjacob @itsjustandreib Sure, This is Top Brand here in China, It represent China.

[Justin Zhang @OProexpress]

@obviceo growth deck

[Justin Zhang @OProexpress]

@georgesttock agent

[Justin Zhang @OProexpress]

https://t.co/RvqcOoRYEi

[Zed @ZedNilm1]

$150k months without spending a dollar on ads

this store sits in a high-RCR niche
so even after I shifted focus to scaling my bigger brands
the repeat buyers keep it alive on autopilot

40k+ orders
48% returning customer rate
and a product line that quietly compounds month after month

not every store needs heavy scaling, some just need the right niche and a loyal base

i made a short breakdown on how to pick high-RCR niches

rt + comment “niche” and i’ll send it
(follow for dm)

[Justin Zhang @OProexpress]

@ZedNilm1 niche

[Justin Zhang @OProexpress]

@oliverwhudson IM8

[Justin Zhang @OProexpress]

https://t.co/DXVve7Yaia

[Olly Hudson @oliverwhudson]

This brand hit a $100M+ run rate in 11 months.

IM8 is scaling like no other DTC wellness brand we’ve seen.

- **$100M+ run rate**
- **+74% QoQ growth** (Q3)
- **80% subscription rate** on new customers
- **AOV jumped from $110 to $150** (driven by new product launch)
- **Gross margin expanded from 52% to 60%**
- **EBITDA losses dropped from $40M → $8M**

The strategy? Exceptional.

A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet:

- Paid ads (Meta + Google)
- Top 3 Lander pages
- Subscription funnel
- Email + retention strategy
- Ambassador programme
- Organic & community
- Bundle offer setup
- Scientific brand positioning

It’s one of the sharpest wellness brand builds we’ve seen.

Want the full teardown?

1. Retweet this post
2. Comment “IM8”
3. Make sure you're following so I can DM you the board

[Justin Zhang @OProexpress]

@TradeLikeNia Sora

[Justin Zhang @OProexpress]

@CarlWeische Thanks, I feed the AI this article, it makes 10 similar article, and I picked some and upgraded some, I didn't see big different, I think AI is enough, no need human writer, 30 mins vs few days, I don't see any benefit from human

[Justin Zhang @OProexpress]

@rokhladnik @ManUtd @andrew_kosh The cc still not delivery, even the fb said the issue resolved.