The sales cycle of a client from first touch to payment should be as short as possible./ we should be in touch during this whole journey(kind of newsletter)
Closing rate in sales call can be increased by
-by building visibility using content
-testimonials
-good offer
-word of mouth
For client retention :
The closer the problem is solved to their revenue , harder it will be for them to replace that business.
eg1 : Stripe
eg2: lead generation
eg3 : building website ..
Clay.(com) is no longer needed for small GTM teams.
Everything that Clay does can be built using Claude Code by a GTM engineer.
It's more about what to build using Claude Code now than how to build it.
Getting a complete TAM depends a lot on what type of industry you are trying to get of.
For eg: SAAS types are mapped using LinkedIn sales Nav being main one.
Offline businesses like HVAC are mapped using Google maps being main one
While misc ones like Shopify stores are mapped using external sources like Store leads.
There are two types of Growth
1- PLG ( Product Led Growth )
Here, the product itself does the marketing by giving free value.
This is majorly done for top of funnel.
Eg: Canvas
2- SLG ( Sales Led Growth )
Here Sales Team are responsible for getting the top of the funnel.
Eg: Salesforce