Oban International

The leading digital marketing agency for international growth. SEO, Paid Media, Content, UX/CRO, Research, Above the line

[Oban International @ObanIntl]

Google’s AI Search announcements at I/O 2026 point to a clear shift in how search will work over the next few years 🔍️✨️

We have explored what this means for international growth, localisation and SEO in our latest article 🌍📈

Read it here: https://t.co/gaE4fUWCcv

[Oban International @ObanIntl]

🎉 We're finalists at the UK Content Awards!

Our first edition of Viewpoints has been shortlisted for B2B Campaign of the Year. Keep your fingers crossed for us! 🤞

Haven't read it yet? Download your free copy now: https://t.co/h8pHELsHDm

[Oban International @ObanIntl]

We recently attended the Walpole British Luxury Summit and came away with a treasure trove of insights 🛍️ Growth is slower, consumers are more deliberate, and the old assumptions around price and positioning are being tested.

Read the full article: https://t.co/OSqHkjCvQW

[Oban International @ObanIntl]

Most e-commerce retailers know that Q4 success starts early 🗓️🛍️

But knowing that and knowing what to look out for are two different things 🤔

In our article, we break down the key signals to watch for to make this year’s Q4 your best yet. Read it here: https://t.co/1RPQpcAIUr

[Oban International @ObanIntl]

We can't quite believe it's been a whole week since our amazing Laura was on the main stage at #BrightonSEO! 👏

Couldn't make it? You can find her slides here: https://t.co/0lfjpCcWwk

[Oban International @ObanIntl]

🛍️ AI is now shaping how luxury is discovered, compared and chosen, long before a customer ever reaches a brand’s own channels.

Learn more in our full article: https://t.co/w7PCDRFx6N

[Oban International @ObanIntl]

Did you know that over 500 million people celebrate Vesak? 🪷

“Many Buddhists will wear white clothes during this time as a symbol of purity” - Debbie, Malaysian LIME (Local In-Market Experts).

🗓️ Learn more with our Global Marketing Calendar: https://t.co/7hYvQyO61x

[Oban International @ObanIntl]

ICYMI: Product feeds are doing more heavy lifting than they used to 💪 Not just for ads, but for how products show up across search more broadly.

Our article looks at what this means in practice, especially if you’re working across multiple countries: https://t.co/1X5McXGuCQ

[Oban International @ObanIntl]

Which metrics *really* matter to measure? 🤔 Find out at Laura's talk at #BrightonSEO this Friday! ✅

Mark your agendas - we'll see you there 👀

[Oban International @ObanIntl]

Google Merchant Center has become a lot more important than some teams realise 🤔

For a long time, it powered Shopping ads and Performance Max, and that was largely that. But Google is now using product data much more widely. Learn more: https://t.co/NjkSZCpG2l

[Oban International @ObanIntl]

ICYMI: In 2025, Vinted became France’s biggest fashion retailer by sales volume 📈🛍️

Peer-to-peer, circular fashion, user-driven growth, and somehow, it works.

Read the full story and see what this means for international e-commerce: https://t.co/UNyolWsvVT

[Oban International @ObanIntl]

Who knew that France’s biggest fashion retailer doesn’t own a single warehouse, store, or buying team? 🛍️

Vinted reached the top by rewriting the rules of retail. Learn more in our latest article: https://t.co/qnHzHL91h5

[Oban International @ObanIntl]

Taking a 'one size fits all' approach is the fastest way to waste your budget in a new market 💸

🌎 Different countries = different expectations, costs, and conversion drivers

Our new country profiles break down the real changes - check them out here: https://t.co/mMijPgTn7l

[Oban International @ObanIntl]

Breaking into a new market takes more than just translating your website and changing the currency 🙅

What builds trust isn’t universal. That’s why we’ve created country profiles across 20 markets 🌎 Take a look: https://t.co/x81sSBhUgG

[Oban International @ObanIntl]

The Easter bunny has been busy delivering eggs to the Oban team 🐰😋 We hope you all have a brilliant Easter weekend!

[Oban International @ObanIntl]

NEW: Our Country Profiles are a collection of in-depth guides covering markets across Europe, North America, APAC, the Middle East and Latin America 🌍✅

If international growth is on your agenda this year, you'll want to check these out: https://t.co/ihnz7nuAa2

[Oban International @ObanIntl]

ICYMI: Our latest article discusses how the QuitGPT moment highlights the uneven landscape of AI adoption and what it means for international marketing 🌎 Catch up here: https://t.co/1cDHFcKX0a

[Oban International @ObanIntl]

#QuitGPT has been making waves, with users raising concerns about political ties, defence contracts, and AI ethics. But the response has differed around the world... 🌍🤔

Read our take on what this reveals about global AI adoption, trust, and ethics: https://t.co/1cDHFcKX0a

[Oban International @ObanIntl]

In global B2B campaigns, a lead is never just a lead. Different markets, different behaviours, different sales cycles. What looks efficient on a dashboard may hide long-term value 🤔 Our article contains real examples to show why local context is ciritcal: https://t.co/m90Llh9rGd

[Oban International @ObanIntl]

Our latest article explores how treating every lead equally can distort budgets, bidding decisions, and reporting. We show why understanding local market context and sales cycles is essential to measuring performance accurately.

Read the full piece → https://t.co/m90Llh9rGd