Obinna Nwachuya

I help businesses automate tedious and repetitive work with smart workflows and AI integrations. Ex-IBM, AT&T, eBay | Trainer & Advisor

[Obinna Nwachuya @ObinnaNwachuya]

I'll be at Make Waves '26 to talk all things AI and automation workflow strategy. If you're attending or in town, let's meet up at the Playground or the afterparty! 🎉

Link: https://t.co/U79EKy5nRs #MakeWaves26 #AI #Automation

[Obinna Nwachuya @ObinnaNwachuya]

Three non-negotiable standards every ops director should implement before scaling beyond 50 team members: 1. Clear single-owner accountability for each workflow. 2. Real-time alerting on SLA breaches. 3. Zero manual data re-entry across tools.

[Obinna Nwachuya @ObinnaNwachuya]

https://t.co/fveSyop81m

[Obinna Nwachuya @ObinnaNwachuya]

No one who truly wants to build a reliable AI backed system should be using OpenAI models. From being moral police on stupid instances to repeatedly setting its own override decisions, this is a total nightmare and a bad product anyone should be paying for.

[Obinna Nwachuya @ObinnaNwachuya]

@ObinnaUkwueze I have a similar but more robust product, and you can connect via mcp too…let me know if you’ll like to give it a spin

[Obinna Nwachuya @ObinnaNwachuya]

Stripe already handles card updates and invoices. Turning basic billing into support tickets is a product choice, and it makes taking a week off harder than it should be.

[Obinna Nwachuya @ObinnaNwachuya]

Before I automate a workflow, I want to watch it run by hand. The spreadsheet nobody documented and the Friday screenshot often tell me more than the process document.

[Obinna Nwachuya @ObinnaNwachuya]

You do not need a new SaaS for every workflow. Airtable, Claude, Softr, and Make can handle a lot.

[Obinna Nwachuya @ObinnaNwachuya]

A skill is a prompt after production has beaten the pretty theory out of it. I do not save one because it sounds clever in a blank doc. I save it after live work, audit, rewrite, and another run against actual inputs.

[Obinna Nwachuya @ObinnaNwachuya]

Founders want software margins.

Customers want the thing to work.

In messy markets, the moat may be the work everyone calls “not scalable”: training users, fixing edge cases, rewriting the workflow, and sitting with the customer until the AI is actually useful.

[Obinna Nwachuya @ObinnaNwachuya]

An uncomfortable truth is that many people are already letting agents write far more code than they can comfortably review.

[Obinna Nwachuya @ObinnaNwachuya]

Memory can make an agent useful, but unmanaged memory turns into compost. The maintenance job needs rules for deleting stale notes, tightening skills, checking old assumptions, and keeping approvals visible.

[Obinna Nwachuya @ObinnaNwachuya]

A good AI governance group includes a skeptic. If the skeptic stays outside the room, the same concerns come back later with more politics attached.

[Obinna Nwachuya @ObinnaNwachuya]

Pay per crawl is a serious hint of a web where the request itself can carry money. A page, software access point, data file, or tool call can price access before the request reaches the origin server.

[Obinna Nwachuya @ObinnaNwachuya]

Distribution is still a business. AI tools can raise money and ship product, then hit the same wall every software company hits.

[Obinna Nwachuya @ObinnaNwachuya]

The AI service companies I bet on look like ordinary agencies; Interior design, bookkeeping, recruitment, and legal support.

The AI sits quietly behind the work and reduces the number of hours needed to deliver results.

[Obinna Nwachuya @ObinnaNwachuya]

Location alone is a weak compliance filter. A SaaS product built in London can still create EU exposure if customers in the union use its AI output.

[Obinna Nwachuya @ObinnaNwachuya]

The phrase "AI touched this" is too vague for policy. Spellcheck, image generation, voice cloning, a chatbot, and an AI summary do not carry the same risk.

[Obinna Nwachuya @ObinnaNwachuya]

Provider and deployer are separate jobs. OpenAI can add metadata to a file, but the business publishing a cloned voice still owns the visible disclosure problem.

[Obinna Nwachuya @ObinnaNwachuya]

People love clicking buttons.