Dr John Ndavula

Senior Lecturer | Creative Writer | Editor @kikwetujournal

[Anne Lichuma @AnneLichuma]

Join us for another edition of #CommunicationConversations as we discuss:
“Who Owns Institutional Narrative?”

Our discussant, @jackielidubwi will lead the conversation on communication, leadership, institutional trust, and narrative influence.

#TheNarrative

[Anne Lichuma @AnneLichuma]

Narratives shape how institutions are understood, trusted, and judged.

But the question is who really controls them? @jackielidubwi will help us unpack this

Let’s get to it
#CommunicationConversations
#TheNarrative

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma The narrative is no longer owned by a single department. Leadership sets the vision, and communication teams translate it, but audiences, media, and digital platforms now actively shape and influence the narrative.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma A good example, is @KenyaAirways brand narrative is often shaped not only by corporate communication teams but also by passenger experiences shared online in real time.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma Also,the 2024 Finance Bill protests in Kenya, the narrative quickly shifted from government messaging to citizen-driven conversations on X and TikTok. Young people, influencers, and digital creators shaped public opinion more than official government communication channels.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma For example, Nairobi Governor @SakajaJohnson has at times used direct engagement on social media and public briefings to shape conversations around service delivery and county responses.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma @KenyaAirways @SafaricomPLC brand narrative is not shaped only by advertisements, but also by customer experiences with M-Pesa services, network reliability, and conversations happening online daily. In today’s environment, public experience often speaks louder than official communication.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma During service outages or scandals, institutions such as utilities or airlines frequently issue statements after public frustration has already escalated online.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma Institutions can shape the narrative but cannot fully control it. Trust, openness, and consistency are now more powerful than attempts to dominate the information flow. The public expects dialogue, not one-way communication.

[Dr. Jackline Njagi Lidubwi @jackielidubwi]

@AnneLichuma Narratives are strongest when institutions communicate authentically, listen actively, and align words with action. Appreciated engaging with everyone on #CommunicationConversations #TheNarrative.

[Dr John Ndavula @Obwavo]

Great conversation

[Anne Lichuma @AnneLichuma]

@jackielidubwi What role should leadership play in shaping and sustaining institutional narrative?
#CommunicationConversations
#TheNarratvie

[Dr John Ndavula @Obwavo]

We made it to the dailies...
https://t.co/ajOeK2Ci7k

[Dr John Ndavula @Obwavo]

We welcomed students from Utah State University to @MurangaUni for a summer program at our department. Looking forward to a great session with Prof. @aggreywillis and the wonderful team from Utah.

[Dr John Ndavula @Obwavo]

I spoke on @KBCChannel1 prime time news during the launch of our disability and media project.
Watch more here: https://t.co/FGA47wRGQm Thank you, @jackielidubwi for the production work.

[Dr John Ndavula @Obwavo]

Spoke on Kenya Broadcasting Corporation (KBC) prime time news at the launch of our disability & media project. Many portrayals remain stigmatising or one-dimensional — our AHRC-funded project aims to change that. @MurangaUni @jackielidubwi @CAMRED_Project

[Dr John Ndavula @Obwavo]

Thank you for attending today's successful launch of our AHRC-funded disability project. Join me on KBC TV Prime Time News, hosted by Tom Mboya, as I share about our project and how Kenyan media can create positive portrayals of disability. 31 March 2026 | 9:00 PM @MurangaUni

[Dr John Ndavula @Obwavo]

See you there

[CAMRED Project @CAMRED_Project]

Meet @Obwavo Senior Lecturer at Murang’a University, who will be attending the upcoming roundtable on Disability Representation in Kenyan Media. @Obwavo is also one of the organisers of this important dialogue, supporting collaborative...

[Dr John Ndavula @Obwavo]

Join us for the launch of the “Reducing Disability Stigma through Media Representations in Kenya” project. We shall host a roundtable on Disability in Kenyan media. Keynote: Isaac Mwaura

🗓 31 March 2026
⏰ 2–3 pm
💻 Online
#DisabilityInclusion #Media #Kenya @MurangaUni

[Dr John Ndavula @Obwavo]

Looking forward to hosting @YvonneKawira, a multiple award-winning multimedia health & science producer, at Muranga University of Technology on Tuesday, 17th February 2026. @MurangaUni @WillowHealthKe

[Dr John Ndavula @Obwavo]

I’m thrilled to announce the publication of my very first teen novella, "Sun Rising in Kambi". To all my amazing readers and friends who kept asking, “When will you publish longer fiction?” the wait is over and you can now order your copy from Nuria Book Store or Amazon. @nsemia