Tomorrow: me, @brandtify and @Oddomadic from @itsOddit give the peopke what they want - great landing page advice. Come join us on Creative Playbook from @creativeosHQ
https://t.co/FTQ3VV21ZQ
Special guest for How We Buy #13 ๐ถ๏ธ
Gonna roast some websites w/ @DylanAnder@brandtify@Oddomadic
CRO + storytelling = conversions.
See you Wednesday.
๐ https://t.co/eJw89ECPEk
How are Shopify themes and cart apps still dropping designs with basic UX issues like this.
W/ the 'add' action & the 'delete' action this close together, there's a good chance the customer deletes their order if they try to add more to cart. Once that happens, bye-bye sale.
Brands spending $1 million monthly on ads. $5,000 lifetime on their website.
This math broke my brain when I first saw it. All that money driving traffic to sites that leak conversions like a broken bucket. It's like hiring a Formula 1 pit crew for a car with no wheels.
We came from designing complex user journeys - credit cards, airline bookings, government forms. The boring stuff nobody wants to fill out. Our job was making friction disappear.
Then we saw e-commerce brands obsessing over getting the click (step 1) while ignoring the 5-10 clicks needed to actually complete a purchase (steps 2-10). The money allocation made zero sense.
So we started doing UX audits. No data analysis. Just looking at sites like real customers. Every client's ad metrics improved because we fixed what happened after the click.
The irony? Optimizing your site costs a fraction of your ad spend but multiplies its effectiveness. Yet brands keep throwing money at traffic while their sites hemorrhage conversions.
Your ads aren't the problem. Your site is.
How much are you spending to drive traffic to a broken experience?