DO YOU UNDERSTAND WHAT BRICKS & MINIFIGS JUST DID TO THEMSELVES..
they had a simple choice:
quietly return an old man's Lego collection
or sue the YouTuber who was exposing them.
they chose the lawsuit.
an 83-year-old man consigned his Star Wars collection to one of their stores. after the ownership changed, most of it disappeared. Reckless Ben started documenting everything.
instead of fixing the problem, the company:
- denied any responsibility
- said the consignment "wasn't authorized by corporate"
- filed a lawsuit accusing them of a coordinated campaign of extortion and harassment
- sued Ben, the son who reported it, and others
- tried to get his videos taken down
Ben has already made it clear the lawsuit is only handing him more attention and more content.
then, three days after suing, their own CEO went on a podcast and publicly apologized to the family.
a company with hundreds of stores looked at a viral investigation and thought "you know what would help? suing the guy with the camera."
sometimes the best content is just letting your opponent keep making decisions.