Ahmed Sheta

▶️ #YouTube Certified
▶️ Google Product Expert for YouTube
▶️ Consultant & Talent Manager @BBTVArabi @heyrhei
▶️ SEO Content Writer

[Ahmed Sheta @OfficialSheta]

@instagram Do you have any updates about thr outage?
The app keeps logging me out.

[Ahmed Sheta @OfficialSheta]

@LogitechG Thank you Logitech for your customer service. The chat service became so bad and I can't talk to anyone. I started the chat to talk about an issue with my G Pro X Gaming headset and I waited 50 minutes and no one responded to me.

[TeamYouTube @TeamYouTube]

*rolling out slowly today* creators can complete a policy training to have a community guidelines warning removed in 90 days. this will be available to all in a few weeks, including channels with an existing warning applied BEFORE this update.

details: https://t.co/7LHm0YlaUV

[X @X]

Today is the day: Ads Revenue Sharing is now live for eligible creators globally.

Set up payouts from within Monetization to get paid for posting.

We want X to be the best place on the internet to earn a living as a creator and this is our first step in rewarding you for your efforts.

Find out more on our Help Center:
https://t.co/Dm1rhuQNLy

[Ahmed Sheta @OfficialSheta]

In the past I was posting tweets, now I'm posting what? Xweets, Xeets, Xs or what!!! 🤯
@X @elonmusk

[Ahmed Sheta @OfficialSheta]

Lets add a reply to see if the 9 views will increase 🙄

[Ahmed Sheta @OfficialSheta]

Do you see this tweet?👀 Hit like please. I'm just testing the reach 🙃

[Marie Haynes @Marie_Haynes]

New article: Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility

https://t.co/PZOrvK4wSJ

Let me tell the story of how this article came to be.

Last summer, Google reached out to several SEO's, myself included to talk about a new system: The helpful content system. On this call, I learned a few things about this system, but everything was still quite cryptic.

My takeaway from the call was that Google's ranking system was shifting to understand when content is created for an existing audience/customers vs content that is created because of the opportunities that SEO give us.

And that this would have a large impact on many sites. Especially many that have thrived because of SEO.

The initial rollout of the helpful content system in August of 2022 did not seem to strongly impact many sites. The next announced update was in early December - a time when traffic trends are difficult to interpret because of holiday shopping. Many sites normally see declines in traffic starting in early December as SERPs shift to be less informational and more commercial.

But something happened in November that no one understood. So many sites saw inexplicable declines starting either the first week of November, or in many cases November 15.

We saw a bunch of Google Explore results pop up that day, so initially that's what I thought it was. But then the losses got worse and worse and couldn't be explained by a new SERP feature stealing a few clicks.

Now that I've reviewed many sites impacted, I'm certain this was either:

1) An unannounced change to the helpful content system

or

2) The helpful content system was learning and applying more (un)helpful content classifications

I think 2 is most likely. The documentation says the system is running continually monitoring sites and learning. If after "a few months" it sees that you've removed unhelpful content and it hasn't returned, then it can remove the classification.

The changes we saw in November were "a few months" after the helpful content system originally launched.

Back to the story of why I wrote this article...

Because my main work is helping sites analyze traffic drops, I was seeing site after site impacted by the helpful content system. Each time I looked at content that Google had elevated over theirs, it was clearly more aligned with the helpful content criteria Google gives us.

The problem was, I was having difficulty explaining this to site owners. Also, my recovery advice was mostly theory based on study and observation.

When we make recommendations as SEO's, it's good practice to supply the clients with examples and case studies to help justify the expense that comes with vastly improving quality and helpfulness.

There are no case studies of recovery following a helpful content classification that I'm aware of. My hope is that this article helps many SEOs who can then share their successes.

I have consulted with a few sites that have been able to see significant improvements after making drastic changes to content, and there are several more who are currently working hard and hoping for favour as the system continually evaluates them. I will hopefully soon be able to share more.

So, I was finding myself giving advice that was difficult to explain.

Hire a designer...create more video content...do original reporting...remove copious amounts of content that was written by an SEO team and is "medium" quality...

All great advice, but for a business that's struggling already, these are big asks when all you have to go on are my theories on how Google's algorithms work.

I stopped almost all of my work other than newsletter (oh how I love writing newsletter) so that I could work on understanding this system.

This article is the culmination of about 8 months of researching about machine learning systems and Google's documentation on their ranking systems, alongside looking at hundreds of examples of content that was likely rewarded or punished by this system.

Hopefully I have been able to explain my thoughts well. I would love to hear your thoughts!
https://t.co/PZOrvK4wSJ

[BBTV Arabi @BBTVArabi]

أعلن مارك زوكربيرج عن الإصدار الأولي من ثريدس، وهو تطبيق تم إنشاؤه بواسطة فريق انستجرام للمشاركة مع النص.

كيف ستنافس هذه المنصة والمنصات الاخرى مثل سبيل وبلوسكاي تويتر؟
#twitter
#threads
#spillapp
#blueskyapp

[Ahmed Sheta @OfficialSheta]

@BBTVArabi @WeAreBBTV @MohIbzNFT 👏💪🤩

[BBTV Arabi @BBTVArabi]

سناب شات تجلب الإعلانات لمنصة الاضواء.

وصل الإعلان لأول مرة إلى قصص سناب شات في العام الماضي ، لكن سنلب وسعت مؤخرًا تدفق الإيرادات بحيث يمكن لمنشئي المحتوى الذين لديهم ٥٠٠٠٠ متابع و ٢٥ مليون مشاهدة شهرية الاستفادة منها.

مارايك في هذه الميزة؟

#سناب
#سناب_شات
#منصة_الاضواء

[BBTV Arabi @BBTVArabi]

تحتل المملكة العربية السعودية المرتبة الثانية عالميًا في الوعي المجتمعي بالذكاء الاصطناعي ، وفقًا لتقرير مؤشر الذكاء الاصطناعي لعام ٢٠٢٣ الصادر عن جامعة ستانفورد.

#الذكاء_الاصطناعي
#السعودية
#الصين
#StableDiffusion

[BBTV Arabi @BBTVArabi]

يمنح يوتيوب أشكال إعلانات جديدة للمعلنين عبر الأفلام القصيرة كجزء من عرض يوتيوب نيوفرونت هذا العام ، أعلنت الشركة يوم الإثنين أنها ستطرح أشكال إعلانات جديدة لميزاتها القصيرة ذات الشكل القصير.

#YouTubeNewFronts
#GoogleMarketingLive
#YouTubeSelect
#اليوم_الإثنين

[BBTV Arabi @BBTVArabi]

كيف يشتمل التسويق المؤثر على تكتيكات التسويق الفرعية

وفي إستجابة لحالة عدم اليقين الاقتصادي، تتحول المزيد والمزيد من العلامات التجارية إلى هياكل الدفع القائمة على العائدات بحيث تتضمن نماذج دفع قائمة على المبيعات، بدلا من مجرد دفع رسوم ثابتة للمبدعين.

#تيكتوك
#creators

[BBTV Arabi @BBTVArabi]

"خالف تعرف" مثل شعبي شهير

#حكمة
#quote

[TeamYouTube @TeamYouTube]

📣 أخبار سارة! لقد أطلقنا الدعم الفني باللغة العربية هنا على Twitter لصناع المحتوى على YouTube في العالم العربي 🌍👨‍💻👩‍💻
نحن ملتزمون بدعم مجتمعنا المتنوع من المبدعين، وتوفير الوصول إلى الموارد والمساعدة باللغات التي يتحدثونها.
دعونا نخلق محتوى مشوِّقاَ معاََ! 🎬📹

[Ahmed Sheta @OfficialSheta]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[TeamYouTube @TeamYouTube]

⚠️ heads up: we’re seeing reports of a phishing attempt showing [email protected] as the sender

be cautious & don’t download/access any file if you get this email (see below)

while our teams investigate, try these tips to stay safe from phishing: https://t.co/x9Ysnm9SSm

[Ahmed Sheta @OfficialSheta]

@BBTVArabi رمضان كريم 🌙

[Eric Parker @EricParker]

YouTube's English community help forum will officially be marked as read only later today (I don't have the exact time). Myself & other YouTube contributors (Product Experts) will still try to help out on here and other social platforms with any questions you may have.