Olfa Labs London

We are Olfa Labs, where #science meets #digital to deliver #olfaction in ways you never thought possible.

[Olfa Labs London @OlfaLabs]

This piece by #perfume industry expert @nickrgilbert on the #biotech of #scent is so visionary and well written we're putting it out there again. Read to the end

'Futuristic fragrance: new #biotech unlocks scents that have never been sniffed' | @CNNStyle
https://t.co/aZE1p1Jdwb

[Olfa Labs London @OlfaLabs]

Dismayed to learn about this today. When two eminent names in the fragrance industry go head to head like this it's rarely a good outcome for either of them, or for the industry...
#JoMalone #EsteeLauder

[Financial Times @FT]

Estée Lauder sues perfumer Jo Malone for breach of contract https://t.co/9NTuny0rG9

[Givaudan @Givaudan]

#Givaudan celebrated yesterday the #GermaineCellier promotion 2025 from its #PerfumerySchool , honouring a new generation of #perfumers !

#GivaudanGraduationCeremony2025

Read now our trade media release: https://t.co/8uRBF8roVg

[Olfa Labs London @OlfaLabs]

@gallivantscents Agree, Luca is known for his witty approach when you meet him as much as for his in-depth descriptions in writings.
(I would tag him in but he's moved to Bluesky platform)
BBC World Service 'Outlook' is a great way to listen to him
https://t.co/JfZAs9kaCY

[Olfa Labs London @OlfaLabs]

That book is epic. Luca and Tania know better than most how to give every fragrance fair evaluation. Their descriptions carry weight.
#perfume #olfaction

[GALLIVANT Perfumes @gallivantscents]

Perfume

#fragrance

[Olfa Labs London @OlfaLabs]

@IScentYouADay @WalesPerfumery @MumsnetBloggers Exciting times.

#OneToWatch

[Olfa Labs London @OlfaLabs]

In the lead up to Christmas, a lot of perfumes get sold worldwide. That's a lot of 'juice'.
That means all that juice being shipped around the globe from manufacturers through the supply chain to the retailers and then you.
Something to think about.
#perfumes #olfaction

[Azzi Glasser @AzziGlasser]

The Perfumer’s Story Fragrance Workshops are in swing motion! - Open your creativity with The Best Christmas gift that gifts you with an experience of a lifetime!
Discover more here! https://t.co/ue3DK8tSZa

[Olfa Labs London @OlfaLabs]

That episode of #r4today is this one:
LISTEN:
https://t.co/xScGUtTXiU

Fast forward to near the end.

[Olfa Labs London @OlfaLabs]

Sometimes inspiration hits you unexpectedly such as an interview on @BBCr4today yesterday at 8.50 with the writer of TV drama #SlowHorses about perceiving the disgusting smell of lead character Jackson Lamb.

💡OlfaLabs likes a challenge.
#olfaction

[Olfa Labs London @OlfaLabs]

@jimalkhalili It's okay to have more than one position at the same time. It's quantum.
:o)

[Olfa Labs London @OlfaLabs]

Do watch this delightful short video about Lyn Harris, the nose behind the brand Perfumer H in London.

#olfaction #inspiration #create #lab #science #perfume

https://t.co/gMsowH0WEs

[Olfa Labs London @OlfaLabs]

By anyone's standards, that's quite a calling card...

#tech #startups #WhosWho

[Mike Butcher (BlueSky/Threads: @mikebutcher) @mikebutcher]

Former Editor-at-large @TechCrunch
Columnist / Speaker / Moderator / Broadcaster
Founder:
@TheEuropas @Pathfounders @Techfugees
Former co-founder:
@TechHub @StartupCltn @TechForUK @tech_vets
LI: https://t.co/UmdRWBkAoY
Speaking: https://t.co/deHkHNiISr

[Olfa Labs London @OlfaLabs]

"The old-school Substacker: Luca Turin"

"Anyone can make the first five minutes of a fragrance, but the next three hours? Tricky."

Great article today in FT's HTSI lifestyle magazine. Words by Kate Finnigan, featuring photos by Joshua Tarn. #htsi @htsi https://t.co/FdTQrqLmAg

[Givaudan @Givaudan]

Givaudan is at #VivaTech in #Paris from 11-14 June! Visit us at booth D54 for an olfactory adventure and explore #digitalinnovations in #fragrance and #flavour. Don’t miss our #GuardiansofMemories game and our handheld device #Myromi ! Read more: https://t.co/jrwOgohtG3

[Olfactif @artofperfume]

Inspired by simple pleasures and sweet escapes, Imaginary Authors drops their latest launch, How to Say Bicycle in French. This herbally green, lavender infused fragrance sits directly in the genderless lane and is perfect for the start of summer. Now shipping!

#imaginaryauthors

[Olfa Labs London @OlfaLabs]

Read this delightful report by @HannahAlOthman about the work of Michael O'Shaughnessy.
It will surprise you.
It surprised us.
https://t.co/sZYkn8BOQN

Learn more about Perfume Stories at Liverpool @Tate, England.
https://t.co/6hPlg771it

📷 Christopher Thomond/The Guardian

[Olfa Labs London @OlfaLabs]

In a novel initiative, prisoners are offered fragrances as inspiration for prose, poems, creative writing and drawing.

That's the power of olfaction, as interpreted by artist and academic Michael O’Shaughnessy at Liverpool John Moores University, England.
https://t.co/MchLzuDw9T

[Olfa Labs London @OlfaLabs]

@RobertDyas Bonkers, but a lot of fun.

[Olfa Labs London @OlfaLabs]

Witty new campaign by Robert Dyas. Reminder of the 'No.11 Eau de BBQ' 2024 campaign by freudsid for KFC's first ever fragrance.
https://t.co/sulvmC5Xp5

[Robert Dyas @RobertDyas]

*Intoxicating scent is released upon purchase of a Robert Dyas BBQ

DISCLAIMER: Robert Dyas is not responsible for any neighbourhood envy caused upon release of the scent

#ScentOfSummer #BBQ #Heatwave #Summer
https://t.co/ggoZRlqqtU

[Olfa Labs London @OlfaLabs]

Who knew scratch and sniff billboard advertisements were a thing?

!

[eScent @scentsory]

Happy National Fragrance Day! Celebrating the profound impact of scent on our lives with Scent Bubble®; tailoring a personal 'Scent Universe,' enveloping you in fragrances that resonate with your emotions #NationalFragranceDay #ScentBubble #NFW #NFW2025 #nationalfragranceweek