The Pudgy Penguins strategy could serve as a blueprint for NFT projects.
They have shown how to go from zero to one hundred in less than a year.
Here's how they did it:
1) Awareness:
From the beginning, Pudgy Penguins was very focused on social media content.
Videos on Instagram. GIFs. Images.
So within months, the brand cracked the one million follower mark on Instagram.
People are starting to notice Pudgy Penguins and what it stands for.
2) Low-friction interaction:
Cool, but how do you get Web2 people to interact with the brand outside of social media?โจโจPudgy Penguins did it with on-brand products.
Go watch the videos on Instagram, they always have a cute and friendly vibe.
So what did Pudgy Penguins produce? Cute Pudgy Toys.
3) Link to Web3:
Instead of making a separate product, Pudgy Penguins has managed to turn the physical products into digital collectibles.
Scan the code on the packaging and you get a digital collectible on Polygon.
Little friction, but an initial onboarding.
4) Superfans:
As more and more interest in Pudgy Penguins builds over time, people already own a digital version of their toy by scanning it, then eventually they may want to own the original.
In other words, a Pudgy Penguins NFT.
-
I think the way Pudgy Penguins is going about it, and how many other projects are starting to do it, could be one of the keys to onboarding new people into the Web3 collectible space.
Sure, not everyone who follows Pudgy Penguins on Instagram is going to buy a Pudgy Penguins NFT.
But they don't have to.
If 10M people love the Pudgy Penguins brand and only 0.1% of them want to own the original, then that's more buyers than there are Pudgy Penguins.
๐ @Venom_network_ launched #venomtestnet, make sure to dive into the Venom ecosystem and experience everything it has to offer!
Start here: https://t.co/CDaCx7xQuW
Pre-register for @HYTOPIAgg with my referral link to reserve your username and receive 2 exclusive launch edition lootboxes when public beta releases!
https://t.co/9dbPEBLMdv
#HYTOPIA
90% of wealth/success is showing up everyday with high energy effort n always pushing to a bigger challenge
90% of that is avoiding getting drunk, gaming, high, bad food, distractions n things that slow you down
90% of that is removing triggers and your ability to do them.
Aka smash your Xbox. Remove party friends. Keep no bad food in your house. Stay absolutely away from social drama n dating bad people.
Voila. Youโll prob โmake itโ. Itโs that simple.
Ahoy, degens! I just discovered a mysterious artifact on @Tabi_NFT.
Join me on the voyagersโ expedition, where we uncover a wealth of exquisite treasures. Hop on board and let's catch the wind. https://t.co/3sP8DUXs3f
Have you heard of the $1.80 growth strategy?
It's simple..
Just leave your 2 cents on 90 different posts each day.
Target accounts within your niche.
Spread your 2 cents between 3 different accounts sizes.
50 to small accounts..
20 to medium..
20 to large..
This way you support smaller creators who are more likely to support you back (most important)
You also support medium sized accounts who have been gaining traction.
And you also get the impressions from large accounts which will help you get monetized.
Try it out for 30 days and let me know how it goes!