Day 7 of showing up everyday for 30 days
Let me tell you a little about my real life…
I’m a 3rd year student of the University of Nigeria, Nsukka,
from the Department of Foreign Languages and Literary Studies.
German to be precise
If all your social media manager does is track impressions, then maybe it’s time you let them go
Impressions are easy to get excited about.
But impressions don’t tell you if anyone trusts you.
Here are the some other metrics that actually matter:
→ Reply quality, are people engaging with the idea or just the hook?
→ Inbound DMs, is your content making people reach out, or just scroll past?
→ Profile visits to follows ratio, are people landing on your page and staying?
→ Quote tweets, is anyone using your content to say something of their own?
→ Return engagement, are the same people showing up repeatedly?
Vanity metrics feel good, not gonna lie
But these real metrics build businesses.
So if your SMM is reporting impressions and follower counts without talking about any of the above
You’re optimizing for the wrong thing
Hope this helps 🤎