Emeka Musa Tolu

Omoh!
Hustle therapist for the confused & gifted.
Host: “Na Real Life” podcast.
I turn street wisdom into strategy.
Lagos | God first | #RunAmNation

[Emeka Musa Tolu @Omoh_EMT]

Tobi Amusan just won in Paris. The part nobody posts: she no wait to 'feel ready' this morning.

World-class na boring repetition. Same drill, 1,000 times, when nobody dey clap.

Motivation start am. System finish am.

Monday: do ONE rep of your craft today, mood or no mood.

[Emeka Musa Tolu @Omoh_EMT]

Myth: 'CAC registration na for big people. I go do am when I blow.'

Backwards. The registered name is the system that opens formal banking, bigger clients, grants.

FG just approved FREE CAC registration for 250,000 small businesses via SMEDAN.

Hustle dey work? Formalize am.

[Emeka Musa Tolu @Omoh_EMT]

Everybody dey argue whether you fit survive on akara money. Wrong fight.

'Sell akara' no be a plan. Na a slogan.

A plan get: busy location, cost per ball, a price wey dey pay, and showing up daily.

Economy hard? Na why slogan no go save you. System go.

[Emeka Musa Tolu @Omoh_EMT]

@mark_dasihit Omoh! Honesty noted, I respect am. But hear this: customer talk no be break from the build. Na the most important part of it.

Building wey nobody validated na guessing with extra steps.

Pick 2 names today. One message each. No fancy. Make the talk part of the work.

[Emeka Musa Tolu @Omoh_EMT]

The World Cup starts today.

For those players, today is not the work. Na the exam.

The work was 4 quiet years of reps nobody clapped for.

So here is your move: pick ONE rep you'll do daily, whether you feel like it or not. Start am today.

[Emeka Musa Tolu @Omoh_EMT]

Guilt is not a budget.

Black tax is real, and the calls no dey stop. Love your people, yes. But giving from panic go scatter your foundation.

So decide your number before they call. Treat it like rent: fixed, planned. Keep a buffer for yourself.

A stronger you helps longer.

[Emeka Musa Tolu @Omoh_EMT]

The generator powering your whole house? Run it 24/7 with zero rest and e go knock.

You think say you stronger than machine?

Rest is not laziness. Na maintenance.

Tomorrow is Sunday. Switch ONE thing off tonight, fully. Let Monday meet you sharp, not finished.

[Emeka Musa Tolu @Omoh_EMT]

@mark_dasihit My guy, hear me: 'swamped with development' na where founders hide. Code dey obey you. Customer fit reject you. So we run to the code.

But you fit build for months and ship what nobody wants.

This weekend: just 1 customer chat, not 2. Let them shape what you build.

[Emeka Musa Tolu @Omoh_EMT]

Recap. The floor is set for you. The ceiling, you build:

1 Audit your worth
2 Sell outcomes, not tasks
3 Build receipts
4 Ask with evidence
5 Stack a second tap

You no fit control the committee. You fit control your value.

Today: write your 3 problems. Na you go run am.

[Emeka Musa Tolu @Omoh_EMT]

Omoh! Government just admitted the ₦70k minimum wage 'no longer meets current realities.' Even the floor say e no reach.

Listen well: minimum wage is a floor other people set. Your market value is a ceiling YOU build.

Make we reason this thing. 🧵

[Emeka Musa Tolu @Omoh_EMT]

Move 5: Don't run on one income line.

One source is like depending on NEPA: e cut, you dey for darkness.

Add ONE second tap from the SAME skill: a weekend service, a small product. Not a new hustle. Same skill, second door.

THIS MONTH: open it.

[Emeka Musa Tolu @Omoh_EMT]

This no be vibes. IFC projects 28 million jobs in Nigeria will need digital skills by 2030.

This weekend: pick ONE thing people already pay for. Do it faster with AI. Package it. Message 3 real people.

Don't just chat with AI. Charge with it. Na so we run am.

[Emeka Musa Tolu @Omoh_EMT]

Naija is now one of the fastest countries at adopting AI. Everybody dey use ChatGPT.

But using AI and earning from AI are two different things.

One is consumption. The other is a skill.

Make we reason this thing. 🧵

[Emeka Musa Tolu @Omoh_EMT]

Example: if you can write clean prompts and edit well, that's a real service for busy small businesses. Charge monthly.

AI no go replace you. The one who knows how to use it will replace the one who doesn't. That gap na your opportunity.