On Top Marketing Ltd

On Top Marketing is the Digital Marketing Agency in Manchester that gets real results.

[On Top Marketing Ltd @OnTopUK]

You need a dedicated page for each core thing you want to sell.

If you only mention something in passing on your homepage, your competitor with a dedicated page is far more likely to rank.

Dedicated pages also convert better.

Explained by Dan Jones, AI Optimisation King.

#seo

[On Top Marketing Ltd @OnTopUK]

Image file names and alt text should both describe what is happening in the image.

Do not stuff keywords. Just describe what you see.

Also compress images to keep file size small or page speed suffers.

Explained by Dan M. Jones, AI Optimisation King.
#seo #imageseo #alttext

[On Top Marketing Ltd @OnTopUK]

If you focus too much on forcing keywords into every sentence, your content feels awkward and unnatural.

Google wants clear, helpful content not keyword stuffed pages.

Write for humans first then optimise after.

Explained by Dan M. Jones, AI Optimisation King.
#seo

[On Top Marketing Ltd @OnTopUK]

Heading tags like H2 and H3 break up your content and give Google more context about your page structure.

Never skip levels like going from H2 to H4 because it suggests missing content.

Explained by Dan M. Jones, AI Optimisation King.
#seo #headingtags #contentstructure

[On Top Marketing Ltd @OnTopUK]

LSI keywords are related terms that help Google understand your topic.

If you write about swimming pools but never mention water or filters, Google might think your page is not very informative.

Explained by Dan M. Jones, AI Optimisation King.
#seo #lsikeywords #contentwriting

[On Top Marketing Ltd @OnTopUK]

Include your main keyword in the first paragraph and use it naturally throughout the page.

Overoptimising can hurt rankings so write for real people not search engines.

Explained by Dan M. Jones, AI Optimisation King.
#seo #keywords #contentwriting

[On Top Marketing Ltd @OnTopUK]

URLs with query strings or database IDs give Google no clue what your page covers.

Clean URLs like emergency-plumber-manchester work better than https://t.co/D5HaYWjI8N.

Explained by Dan M. Jones, AI Optimisation King.
#seo #urlstructure #onpageseo

[On Top Marketing Ltd @OnTopUK]

Your meta description does not affect rankings directly but it does affect click through rate.

Keep it under 160 characters and write it like ad copy.

Google does not always use it but when it does, it matters.

Explained by Dan M. Jones, AI Optimisation King.
#seo

[On Top Marketing Ltd @OnTopUK]

Your URL should be short, clean and include your target keyword.

Shorter URLs perform better because they clearly describe what the page is about.

Explained by Dan M. Jones, AI Optimisation King.
#seo #urlstructure #onpageseo

[On Top Marketing Ltd @OnTopUK]

Your title tag should include your keyword plus modifiers that make people click.

Keep it under 60 characters and think about what makes your result stand out.

Explained by Dan Jones, AI Optimisation King.

#seo #titletags #ctr

[On Top Marketing Ltd @OnTopUK]

Your H1 tag should appear once per page and include your target keyword.

Think of it like a chapter title. It tells people and search engines what the page is about.

Explained by AI Optimisation King Dan Jones.

#seo #h1tag #onpageseo

[On Top Marketing Ltd @OnTopUK]

Keywords need to appear in three main places: title tag, H1 and URL.

If your target term is missing from these, ranking becomes much harder.

Explained by Dan Jones, AI Optimisation King.

#seo #onpageseo #keywordplacement

[On Top Marketing Ltd @OnTopUK]

Search Console shows keywords you nearly rank for.

If impressions are there, optimisation often works fast.

Explained by AI Optimisation King Dan Jones.

#seo #searchconsole #keywordresearch

[On Top Marketing Ltd @OnTopUK]

Long tail keywords convert better.

They come from specific searches with clear intent and are often easier to rank for.

Explained by AI Optimisation King Dan Jones.

#seo #longtailkeywords #searchintent

[On Top Marketing Ltd @OnTopUK]

Competitors reveal keyword demand.

Checking their organic keywords shows how people already search and which terms drive traffic.

Explained by AI Optimisation King Dan Jones.

#seo #keywordresearch #searchvisibility

[On Top Marketing Ltd @OnTopUK]

Customers do not search like businesses expect.

They use simple language and practical terms. Keyword research shows the difference.

Explained by AI Optimisation King Dan Jones.

#seo #userintent #searchvisibility

[On Top Marketing Ltd @OnTopUK]

Commercial keywords signal comparison.

The buyer knows they will likely pay but is weighing options. Trust is built before the sale.

Explained by AI Optimisation King Dan Jones.

#seo

[On Top Marketing Ltd @OnTopUK]

Navigational keywords signal intent to reach a specific site.

Google already understands this, which is why targeting another brand rarely works.

Explained by AI Optimisation King Dan Jones.

#seo

[On Top Marketing Ltd @OnTopUK]

Informational keywords signal learning, not buying.

Educational content works best here. Service pages usually miss the intent.

Explained by AI Optimisation King Dan Jones.

#seo

[On Top Marketing Ltd @OnTopUK]

Ranking is about intent.

If a page does not answer what the searcher wants, they leave. Google sees that and adjusts accordingly.

Explained by AI Optimisation King Dan Jones.

#seo #searchintent