Light

Product Guy x Solidity Developer|

[Light @OnchainKK]

In web 3 building audience or what we call communities is the best first approach to scale ,Community is King in web 3 and actually regarded as the CEO of the prduct

[👑S.A.L.A.K.O🕊 @UnkleAyo]

A moving man will one day, meet his luck.

He first has to move.

The Kettering principle of motion.

[Light @OnchainKK]

@antonioventre_ So do you replace by editing and changing 6ue creative or entirely starting fresh campaign with new creatives

A case you are testing new creative using on ads not adsets levels

What happens

I'm a new bie🙏

[HR Sis @seyithemie]

Hiring!!

Job Title: Project Manager
Location: Abuja, Nigeria

A multimedia company specializing in high-quality film, animation, documentaries, and interactive games focused on social justice, accountability, and African storytelling, is hiring!

Job Type: Full-Time
Work Mode: On-site
Salary Range: ₦410,000 – ₦650,000 monthly
Experience Required: 5 years

Job Objective:

The Project Manager will lead the planning, coordination, and end-to-end delivery of projects across the department's portfolio, including TV and film productions, games and interactive media, and consultancy and capacity building engagements, ensuring delivery within scope, schedule, and budget while maintaining required quality standards.

Required Qualifications & Skills:
Minimum of 5 years of project management experience, including 2-3 years in a role with direct team management responsibility.
Demonstrated experience managing multiple concurrent projects of varying types and complexity.
Experience developing or improving project management systems, SOPs, or operational documentation.
Experience in creative, media, or related industries is preferred, though candidates from other industries with strong, transferable project management experience will be considered.
Bachelor's degree in a relevant field; no minimum academic qualification is strictly required.
Professional project management certifications is a strong advantage.

Click the link below for more details and application:⬇️
https://t.co/WiroEHNPJf

[Light @OnchainKK]

God so loved the world that he gave us @Cristiano Ronaldo and @davido 😂😂🥰

The only Musician that make sense to worldwide, a hustler, Spirited man despite anything he continue to purse... Long live @davido

[Light @OnchainKK]

@binghott It's a new account,for a fintech app I thought of using broad audience since I'm testing 5 creatives on Ads level

Just for the first 3 days

what do you think?

[Antonio Ventre @antonioventre_]

Read frequency, CPA, CPM, and CTR together:

Rising frequency + rising CPA + rising CPM, same ad.
> Classic creative fatigue. The audience has seen it too many times, engagement drops, Meta charges more, results fall. Replace the ad. Do not just raise budget, that accelerates the burn.

Low frequency + high CPA + decent CTR.
> A cold-reach acquisition ad doing its job. Expensive because cold is expensive, but the CTR shows it is resonating. Keep it, it feeds your winners. Killing it is the most common expensive mistake.

High CTR + low CVR.
> The hook works but brings the wrong person or over-promises. Fix the hook-to-page match, not the website. The ad is writing a check the page cannot cash.

Low CTR + high CPM.
> The creative is not earning attention AND the auction is pricing it as low quality. This is a creative and copy problem, often a too-pushy or too-product-forward ad. Soften the lead, open with the problem.

Account-wide frequency climbing.
> Cold reach is drying up regardless of individual ads. Launch fresh top of funnel before the revenue dip.

[Anze Markovic | Performance Creative @anzedetn]

The role of a creative strategist has changed massively in the last few years.

Before:
A CS could mostly survive by being “the ideas person.”
Now:
The best CS people operate more like performance directors.

Because modern ads are no longer just:
“Write script → shoot → launch.”
Now the strategist needs to understand:

1. Psychology
Not just “pain points.”

But:

What belief is stopping the purchase?
What emotion stops the scroll?
What insecurity creates urgency?
What identity does the customer want?
What awareness level are they at?

Good strategists understand:
People buy explanations before products.

2. Editing
You don’t need to be an editor.
But you need editing literacy.

Because pacing changes performance.
The strategist should understand:

>Pattern interrupts
>Retention dips
>Shot sequencing
>Text pacing
>Visual reinforcement
>Cognitive overload
>Audio energy shifts

A script can be “good on paper” and still die because of pacing.

3. Media buying
Not to launch campaigns.
But to interpret feedback loops.

A CS should know:
What low CTR usually means
Why high hook + low CVR happens
Why broad audiences react differently
Why frequency changes fatigue
How awareness fit impacts metrics
How placements affect performance

Without this…
The strategist becomes disconnected from reality.

4. Copywriting
>Still foundational.
>Hooks.
>Onramps.
>Information prioritization.
>Belief shifting.
>Desire building.
>Objection handling.

AI can generate words.
But it still struggles with:
“What should be said first?”
That’s strategy.

5. Creators
This became massively underrated.

Some creators:
>naturally build trust
>know how to sound believable
>understand pacing intuitively
>know how to create emotional familiarity

Others kill performance even with great scripts.

Modern CS work is partly:
>matching the right message with the right human delivery.

The best strategists today are:
>part psychologist
>part performance marketer
>part director
>part researcher
>part storyteller
>part systems thinker.

That’s why the role is becoming MORE valuable with AI, not less.

[Dara Denney @DenneyDara]

I've run over 1000 creative strategy meetings in my career.

This is my go-to agenda framework to actually get sh*t done:

[Popcorn Plug 🔌 @PopcornPlug_]

This Movie Is Not For The Weak. Don't Watch Alone 🍿‼️‼️🔞🔞

[Lotanna Ezeike 💳 @lottsnomad]

when i'm evaluating creators, i’m not looking for raw talent first

i’m looking for how they think.

the first thing I ask:

what apps have you worked with before?

if someone has managed multiple accounts, i want to see range

• different hooks
• different angles
• different formats

if i see the same format 20 times with no variation, that’s a red flag

good creators adjust

they notice when something isn’t landing and change direction

can you look at a brief, understand the goal, and adapt your content accordingly?

that’s what separates someone who just posts from someone who actually drives growth

[mark mei @markdmei]

I've never seen a welcome series with 3 emails convert well.

That's why we send (at least) 6:

Email 1: Welcome + first offer
Email 2: Founder story (why we built this)
Email 3: Product education
Email 4: Objection handling (price, quality, fit)
Email 5: Social proof (reviews, UGC, testimonials)
Email 6: Urgency (welcome offer expires soon)
Email 7: Last chance

Emails 4-7 convert the hesitant buyers who need multiple touchpoints to trust you.

And that's what 95% of brands cap out at.

The problem with this is that your first 3 emails only catch the hot leads.

And these are the 10-15% who were ready to buy before they even signed up.

But the other 85% need more time

If you stop at 3, you're leaving 60-70% of potential revenue on the table.

[Oluwatimileyin✨🦋 @Timmysofine]

Facebook Ads & Facebook Marketing MASTERY

https://t.co/B1gWDLCQeO

There's so much money you can make on Facebook 🫶🏾

[HALO | CAREER SPECIALIST @Halosznn_]

Another Goldmineeeeeee💗💃

Advanced CapCut Course from start to finish and professional Video Editing 🤭

You’re welcomeeeeee💗

https://t.co/CqdzjR3BGa

[Lotanna Ezeike 💳 @lottsnomad]

my growth stack for every app:

• ugc hooks on tiktok
• find the angle that triggers comments
• move the best performer to meta
• scale cpis down to cents

boring

repeatable

profitable

[Kemi @iksly2]

You can do unimaginable things with Higgsfield AI.

I tried the motion control feature and this is what it created.

The background changed.
The environment changed.
Even my whole look transformed.

AI is making content creation much easier🤗

Join my AI Income class
Link in comment 👇

[Bedroom King @bedroomking2]

Stop asking her stupid questions like:

“What’s your favourite colour?”
" Which is your favourite food"
" How many are you in your family"

Here are 20 powerful questions that separate you from every other guy.....

[Omoalhaja @omoalhajaabiola]

Product management in a box

https://t.co/2FJizEQeUH

https://t.co/d7mzfAlF5k

https://t.co/OdEHJCbc3N

[Omoalhaja @omoalhajaabiola]

A-Z of video editing with Adobe Premiere Pro

https://t.co/PSCw1RgHoI

[Lotanna Ezeike 💳 @lottsnomad]

stop overthinking distribution

open tiktok
search your niche
sort by top videos
copy the format that gets reactions

distribution is already solved
just follow the patterns