Chris - Local SEO

Owner of a Local SEO Agency |

[Chris - Local SEO @OneLegchris]

@GroundsCrew_CT Hope that thing was paying rent before 😂

[Chris - Local SEO @OneLegchris]

wow, I might be out of a job soon, LOL.

That's awesome Codex already knew.

Be careful with too many redirects.

Also, make sure at the .htacess level you're only allowing one verison of the site available.

The www and http verisons can allow google acess to four different versions of your site.

So google could think there's four different versions with the same content and penalize you for duplicate content.

And you're wasnting crawl budget etc..

[Chris - Local SEO @OneLegchris]

@rootforcegrind Here's a video too

[Chris - Local SEO @OneLegchris]

Careful migration can tank your rankings.

Make sure when you transfer all pages that the URLs stay exactly the same.

If you leave a whole bunch of URLs from the website version up and Google continues to ping them and gets 404s.

If There's enough of them that can lead to Google de ranking your site pretty substantially.

Make sure on your migration that you also keep pages pretty similar. Now when you do this migration, expect to lose traffic.

You're going to lose around 30% of your traffic. Now if the migration doesn't go well, I would expect to lose up to 50-60% of your traffic.

Next you need to go through all of your page, look at the canonical tag being used.

Is it a www version of the URL or is it a non WWW version of the URL?

<link rel="canonical" href="https://t.co/G7uQJjgfJx">

or

<link rel="canonical" href="https://t.co/q1yLpnqUg1">

Also, is it using https? or http, 99% of the time it will be https, but the www vs non is 50 / 50

What ever it is you have to maintain that URL structure, FOREVER

You also need to look at your backlinks, what is the URL structure pointing to your website?

Not sure what a backlinks is? Think of social media profiles with URL links back to your website.

That's basically a Backlink, now if those links are different from your current URL structure you need to change them.

If you have backlinks to your website and do a migration this can ruin things exponentially

Google is going to crawl those backlinks and continue getting 404's on your site if they don't exist anymore.

This is a big project you need to consider before moving over.

Google can take years to forget a URL, it also may never forget a URL.

[Chris - Local SEO @OneLegchris]

I'm such a sucker for this stuff, hilarious 😂

[Chris - Local SEO @OneLegchris]

Face IMO, always face

[Cesar Flores @razecdzn]

Logo or face?

I've used my logo as my profile picture for years, but I'm wondering if a professional photo would help build more trust

[Chris - Local SEO @OneLegchris]

@rootforcegrind

[Chris - Local SEO @OneLegchris]

Since digital marketing has been around there's been like three to four recessions.. depending on your definition of when digital marketing started...

Secondly, A.I has been through two or three. Also dependent on what your definition of when A.I started.

Mine's that it's been around for a couple decades already.

Now, A.I Vibe coding start ups have been through two recessions... 2020 and somewhere in 2022..

Just because there's a recession doesn't mean everyone stops spending money or needing marketing services.

Is it way harder to make money? Probably, depends on the niches you work in.

If I started doing seo for Bankruptcy lawers I bet I'd be sitting pretty good, lol.

You can frame anything you want to be negative.

[Brooke (Bates) Bilyj @batesbn]

DOOMER: I don't see 50% of SAAS or Digital Marketing Agencies making it to EONY. Ready your portfolio and choose more essential niches insulated from energy shocks.
I feel bad for the Local SEO bro's and most agency owners because this industry has never seen a recession before, let alone one of this magnitude. Their clients will feel the pinch going forward and if I were them I'd start preparing for massive churn.
Hopefully @irentdumpsters @OneLegchris @doctor_of_leads @doctor_of_leads @Nick_Meagher @LukeAltmann sees this..

[Chris - Local SEO @OneLegchris]

@AndrewRSeeley1 Jealous of that mountain view

[Chris - Local SEO @OneLegchris]

Try red light therapy, helped my hairline. Takes awhile though

[Steve Hunsaker | Home Service Accelerator @stevehunsaker1]

Guys I’m balding so bad i am absolutely getting plugs and I’m on camera so much I simply just have to just shout it publicly like this so you guys can’t laugh at me when you see the head shaved in a month or two.

[Chris - Local SEO @OneLegchris]

David makes a great point here

Testers will actually know what ranks and how to rank a site

Something else to consider here in referrence to the amount of domains owned, you can try testing on subdomains as well. (Turn one into 5 or 20)

Plenty of free options for hosting too, cloudflare etc..

[Dave Quaid - SEO @DavidGQuaid]

So why is SEO - an obviously "testable" field:

Lets test that:

In SEO - you can buy a domain for $15. You can host for practically free.

A steak dinner in London, Dublin and New York cost $100+ for 2 with 1 glass of wine (more + for NY)

You can build a whole WP or Lovable site + domain for that - its NEVER been "cheaper"

How many SEOs own >1 domain?

How many SEOs actively test on 10 domains?

Getting me yet?

[Chris - Local SEO @OneLegchris]

This is genius, great page Luke.

[Luke Weldon Adams @Well_Done_Adams]

@StumpGuyTy If I can tell it’s a homeowner considering a rental, I’ll send them my website page on rentals. The rental headache is not worth it. https://t.co/658a5EpX5T

[Chris - Local SEO @OneLegchris]

@daveydeals2 👀 Nice!

[Chris - Local SEO @OneLegchris]

I would first look at your local market, see what is currently ranking, and then open up those pages and look at the content of the page. Look at their structure of their pages.

What's the word count on the page?

How many times are they using the keyword?

In this example we'll use your service, so Deck Builder in Austin, as an example.

How many variations of Deck and Deck Builder are they using on the page?

What's their heading structure?

What's in their title tag?

What's in their meta description?

A quick and easy way to get this is to download the Ahrefs Chrome extension and then just click it.

It will show you all of these things that I'm mentioning except the keywords that are on the page. You'll have to find those manually.

What you can do on the page is right click (If you're on desktop) and view source.

Then CTRL + F the words you're trying to see how many times your competition is the word on page.

You're going to want to put clear geographic indicators on the page:

An example of this is just the name of the city you're trying to serve.
Some zip codes you serve.
Maybe mention a county a couple of times.

Then also in your schema you want to mention your service area. - This is a lot to do, I would get your favorite A.I LLM to do this.

Tell it to go to Schema . org and create your schema for your website.

Make sure to validate the schema with Schema . org's validation process.

You're also going to want to validate it with Google too, type in Google Rich Results Test.

Make sure you have good interlinking structure on the website - Translation - Make sure every page is linked to.

Make sure every page only takes 3 clicks to get to from the home page.

Make sure after you've created the page to submit everything in Google search console to have it crawled.

If you have an indexing services you can use that too.

Remember, the more ranking factors you have the more likely you are to rank.

The #1 Ranking factor is diversity of ranking factors, you'll more than likely never have to worry about updates in Google search when the demote and promote certain factors when you're well diversified.

Simple heading structure:

H1 Deck Builder in Austin

H2 Deck Building in Austin

H3 Austin Deck Builder

H4 Deck Builds done in Austin

H5 Get your dream deck in Austin

H6 Previous Decks Built in Austin

As an example, obvisouly don't copy this verbatum

But the variations I spoke about before should make way more sense.

There's a lot more, but this is a decent starting point, there's a lot you can pick up by simply searching and seeing what is currently ranking.

It's ranking for a reason.

[jameson (big deck energy) @jamesonhaslam]

Question for all of the local SEO dudes and dudettes:

What types of city/location pages perform the best?

[Chris - Local SEO @OneLegchris]

Something I've done to combat this, is using Weaviate.

Allows you to vector embed context - You put the text into a database

Then after awhile, like 3-4 hours, I'll ask it to document everything then embed it into it's Weaviate index.

If it ever loses context or starts suggesting stuff we've already tried or knows it wont work. I'll ask it to ping the index to catch itself back up.

I've done this across mutliple projects, sometimes one project needs a portion from something else, I'll simply ask Claude to ping the index to get the necessary infromation.

[Chris - Local SEO @OneLegchris]

@AuclairsDad LOL

[Chris - Local SEO @OneLegchris]

@AuclairsDad GM

[Chris - Local SEO @OneLegchris]

If you know what you're doing you don't need an API

Also, you're going to want to abide by the terms of service set on the website if you're scrapping anything to contact people off of...

Third, this is slow... You can get 100,000 Business listings with better implementation.

[Levi Munneke @levikmunneke]

https://t.co/TpmYn521fy

[Reseller Rowe @resellerrowe]

For you outdoorsman…I spent $500 on fishing gear, $200 on state of Washington fishing license. It was all worth it showing my son how to catch the big one on our first fishing trip.