@CartlandDavid This is beyond disgusting and heartbreaking. I hope the justice system doesn’t fail him also. RIP beautiful boy, you didn’t deserve this.
Best YouTube channels to accelerate your learning:
1. Nate Herk: AI automation
2. Alex Hormozi: Online business
3. Ali Abdaal: Self-improvement
4. Andrej Karpathy: AI
5. Starter Story: Online business
6. Andrew Huberman: Health
7. Kallaway: Content creation
8. FreeCodeCamp: Development
9. Vinh Giang: Storytelling
10. Data analysis: Chandoo
11. Writing: David Perell
12. Marketing against the grain: AI+marketing
13. John Hammond: Cybersecurity
14. 3Blue1Brown: Math
15. Veritasium: Science
16. OverSimplified: History
17. Traversy Media: Web development
18. Justin Odisho: Video editing
19. Will Paterson: Graphic design
20. Flux Academy: Web design
21. Charisma on Command: Communication skills
22. Greg Isenberg: AI
23. My First Million: Online business
You already know the people who will generate most of your business over the next decade.
You're just not staying in front of them.
Your sphere of influence is everyone who knows you, likes you, and would refer you if they happened to think of you at the right moment. The problem is "happened to think of you" is doing a lot of work in that sentence.
They think of you when something reminds them of you. Your job is to be that reminder, consistently enough that you come to mind the moment someone in their world mentions they're thinking about moving.
Here's how to build that system.
Step 1: Define your sphere.
Export your phone contacts. Go through your email history. Pull your past client list. Add every neighbor, every former colleague, every person from your kids' school, every friend from church or the gym or the neighborhood association. Most agents have 300 to 600 people in their sphere. That list is the foundation of everything.
Step 2: Segment by relationship depth.
Tier A: People who know you well and would actively refer you. Past clients, close friends, family. These are your top 50. Tier B: People who know you and would refer you if reminded. Acquaintances, neighbors, professional contacts. This is your next 200. Tier C: People who have heard of you or met you once. Open house leads, networking contacts, social media followers who've engaged with you. Everyone else.
Step 3: Build the contact cadence.
Tier A gets personal contact 4 times per year minimum: a call, a text, a handwritten note, an invitation to something. These are relationships. Treat them like it. Tier B gets your email newsletter plus 2 personal touches per year. A text around a local event. A "thinking of you" message that references something specific about them. Tier C gets your email newsletter only. That's enough to stay on their radar.
Step 4: The newsletter anchors everything.
A consistent email to your entire sphere, sent every 2 weeks, with something genuinely useful, is the single most scalable thing you can do. One market insight. One tip for homeowners. One local update. Two paragraphs. The point is not to impress them. The point is to show up in their inbox consistently enough that when they hear someone mention real estate, your name surfaces.
Step 5: Create moments, not asks.
A client appreciation event twice a year. A neighborhood market report mailed annually to your Tier A and B contacts. A "just wanted to check in" call in January to your top 50. None of these ask for anything. All of them build the kind of relationship where referrals happen naturally.
The agents who build $400K to $600K GCI businesses on referrals didn't build them by asking. They built them by showing up so consistently that saying their name felt natural.
How large is your current sphere of influence list? ↓
Follow @remarketingtips for weekly real estate marketing tactics.
@SpeakerJohnson So do your jobs and get something done. Don’t you have any influence with our feckless Senators? The Senate is a disgrace. We need term limits.
@AlaskaAir how am i supposed to get rebooked when i can’t get through? Customer care hold time 8 hours. I’ve requested call back, tried texting with no response, app doesn’t work. The Delta flight I was supposed to be rebooked on said they had no reservation. Beyond frustrated
@AlaskaAir@_jeffsanchez This is beyond frustrating. I was supposed to be rebooked on a Delta flight this am. Got to the airport at 4:45 am to be told they don’t have a reservation for me. And the Alaska desk isn’t open until 11:15. Can’t rebook through the app and can’t get anyone on the phone
@_jeffsanchez@AlaskaAir Same and the Delta flight I was supposed to be rebooked on just told me there is no reservation. And Alaska’s ticket counter doesn’t open until 11:15 am
- Grow fast, they'll say you're buying retweets
- Make money, they'll say it's fake
- Work on yourself, they'll say you're selfish
Focus on yourself, they'll always have something to say.
Retired Maj. Gen. William Neil McCasland, 68, was last seen at about 11 a.m. Friday in the area of Quail Run Court NE. It is unknown what he was wearing or where he was heading. McCasland is 5 feet, 11 inches tall, 160 pounds with blue eyes and gray hair. https://t.co/AJSLQTfpzA