Before Wicknell Chivayo, Zimbabwe already had Ginimbi. Real name: Genius Kadungure….
He died at 36 on 8 November 2020, driving a Rolls-Royce Wraith that crashed and caught fire on Borrowdale Road in Harare.
He was coming from a birthday party for his friend Moana. She died with him, along with two other friends.
He was Young, loud, and completely ungovernable. Imagine Wicknell Chivayo’s wealth, then real aura.
He would pay South African DJs and celebrities to come to his house just to watch him eat breakfast with his girlfriend.
But that is not the story,
His sister Juliet, who inherited a large share of the estate, died in a bus crash on his birthday in 2023. His father who also inherited part of his estate died in a road accident while, His mum died of cancer!
After that, the family and friends wanted little to do with his wealth.
His humongous Domboshava mansion was left abandoned, and the Rolls-Royces, G-Wagons, Ferraris and Lamborghinis are rotting in his backyard
This video is 1 minute 50. His abandoned House and luxurious cars are attached after it….
Drama ads aren’t just for women.
That might be one of the dumbest assumptions in advertising right now.
Men will watch drama.
You just have to give them a reason to care.
And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.
He feels himself getting weaker.
His hair is disappearing.
He can’t keep up with the younger guys anymore.
His wife doesn’t look at him the same way.
He’s embarrassed by something he would never admit out loud.
That’s your hook.
But the mistake is revealing the product immediately.
Let the story breathe.
Let the insecurity build.
Let the viewer wonder what happens next.
Then, at the end, reveal the bigger picture.
Because the story was never really about the product.
It was about confidence.
Identity.
His relationship.
Getting older.
Feeling like himself again.
That’s what makes drama so powerful.
Almost any product can become a prop inside a story that actually means something.
The product is the mechanism.
The story is the reason to watch.
And this is where watch time becomes a massive creative advantage.
If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.
More watch time.
More engagement.
More shares.
More signals.
And potentially more efficient acquisition as the system finds people who respond to that type of content.
That’s the part people miss.
The goal isn’t just to make an ad people click.
The goal is to make an ad people watch, finish, and send to someone else.
Because when the story earns the attention, you get something traditional UGC rarely gives you:
Time.
And time is one of the most valuable things you can get in advertising.
You just can’t directly buy it…
People can just swipe right past your ad…
You have to convince the customer to give it to you.