Lee Know has been announced as MATIN KIM’s newest brand ambassador!🔥
“By selecting Lee Know as an ambassador, Matin Kim plans to move beyond a female-centric style and strengthen its unisex style, allowing people of all genders to enjoy Matin Kim's items”
#LeeKnowXMatinKim
Stray Kids' Lee Know Selected as Brand Ambassador for Matin Kim's 26FW Season
"Popular boy group Stray Kids' Lee Know has been selected as the brand ambassador for Matin Kim's 26FW season.
Lee Know is an artist who demonstrates a wide expressive range, moving from intense performances on stage to natural, relaxed looks in everyday life.
By selecting Lee Know as ambassador, Matin Kim plans to expand beyond women-centric styling and strengthen its unisex lineup, allowing everyone to enjoy Matin Kim items regardless of gender.
The 2026 Autumn-Winter campaign presented with Lee Know is based on the concept of "a celebrity inside and outside a magazine." It captures both the natural daily life outside the magazine and the polished celebrity persona inside it.
Lee Know styled a range of wearable autumn pieces suitable for daily life, including logo knits, zip-ups, beanies, and a expanded selection of bottoms like cargo pants and track pants. The collection also features a padding (puffer jacket) lineup for the winter season, offering a versatile seasonal look that balances warmth and style.
The padding collection, a key focus for the FW season, stands out for its wide variety in thickness, quilting patterns, colors, and materials. It broadens consumer choice with options ranging from lightweight outerwear for easy daily wear to heavy outerwear built for severe cold.
Additionally, by incorporating basic quilting, diamond patterns, and both matte and glossy finishes, the collection achieves a sporty yet trendy style."
el staff de poronga que tienen que fumarse los chicos... primero que hagan bromas sobre 🐰 diciéndole gato gordo cuando a él no le gusta y ahora que le hagan creer a 🐿️ que fue su culpa algo que él no puede controlar haciendo que él se sienta inseguro de si mismo y lo obliguen a disculparse... SON UNA PORQUERÍA DE PERSONA y alguien debería evaluar a esta gente y su trato hacia los chicos que todo el día se la pasan laburando y encima tener que aguantar a estas personas infumables