Is digital media a print or broadcast media? Digital media is both print & broadcast media platforms. Print media content is not only available in hard copy but accessible online anytime, anywhere & anyhow. Same Broadcast media,which is accessible online & offline.#MAC401Nuggets
Brand Management is about creating value for your product/services.Integrated Marketing Communication is about delivering the value offering of your brand. #MAC401Nuggets
Advertising is a persuasive communication strategy aimed at influencing and directing the perception of a target towards an offering (product, service or idea).
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