OpenBrand

OpenBrand is a real-time market intelligence platform for brands to leverage data and AI-driven insights.

[OpenBrand @OpenBrandAI]

@amazon @thehomedepot @BestBuy @SamsClub @Walmart For retailers, the battle is traffic, not conversion.

Get the full retailer breakdown: https://t.co/6fQVKofRaT

[OpenBrand @OpenBrandAI]

Prime Big Deal Days isn't just about @Amazon anymore.

Here's what shopper conversion looked like:
>> @TheHomeDepot converted 92%
>> @BestBuy converted 87%
>> @SamsClub converted 81%
>> @Walmart drew the most cross-shopping, with 19% of Amazon shoppers also buying there

[OpenBrand @OpenBrandAI]

The middle of the basket is where Prime Big Deal Days lost ground. Shoppers either kept it small and practical or went big on a considered purchase.

See the full spend breakdown: https://t.co/ZGxJ2obezF

[OpenBrand @OpenBrandAI]

Registration is open for our next webinar!

Shopper Insights: Best Practices for 2027 Planning

📆 Nov 5
⏰ 1 PM ET

Join our analysts for a practical conversation built on real client questions and the shopper insights that helped answer them.

Register: https://t.co/WapeufKMa8

[OpenBrand @OpenBrandAI]

New report: Prime Big Deal Days 2026 Shopper Insights

Our full analyst-led report is here, following durables shoppers before, during, and after the event, from what they planned to spend to what they actually bought.

Access the full report (no form!): https://t.co/3FuHPyyFiV

[OpenBrand @OpenBrandAI]

OpenBrand analysts tracked Prime Big Deal Days across durables categories, and we've dropped a recap of their analysis on our blog.

Check out the category-by-category read now: https://t.co/QBr58XQ9xC

[OpenBrand @OpenBrandAI]

What happens to shopper expectations once the deals actually go live?

Our @amazon Prime Big Deal Days shopper insights report is live next week.

We'll post here when it's ready, and share out in our newsletter. Get on the list at https://t.co/TFcWhwXX0P. #primebigdealdays

[OpenBrand @OpenBrandAI]

Our September CPI update is available now, and shows that while price growth in durables slowed down, it didn't stop.

Subscribe to our newsletter to get future macroeconomic updates in your inbox.

September CPI report: https://t.co/vtRnfSXqHZ
Subscribe: https://t.co/N2GxXUQaG6

[OpenBrand @OpenBrandAI]

Did durables shoppers come to Prime Big Deal Days with a plan?

For durables brands, being on the list matters, but so does being easy to find once shoppers start browsing.

💥 Our full Prime Big Deal Days consumer insights report is coming soon. Stay tuned!

[OpenBrand @OpenBrandAI]

Yesterday we asked whether shoppers would stick to their @Amazon Prime Big Deal Days budgets once the deals went live. Our Day 1 survey data answered that.

Discounts didn't push shoppers past their budgets. Stay tuned for more insights from our #PrimeBigDealDays survey.

[OpenBrand @OpenBrandAI]

Do durables shoppers think Amazon will have the best deals during #PrimeBigDealDays?

Nearly a quarter of Amazon's own event shoppers aren't convinced @Amazon has the best prices. More insights as the event unfolds.

[OpenBrand @OpenBrandAI]

Prime Big Deal Days kicked off today. How much are durables shoppers actually planning to spend?

We're surveying shoppers before, during, and after Prime Big Deal Days to track how plans turn into purchases. Follow along for more insights as the event unfolds. #Prime2026 @amazon

[OpenBrand @OpenBrandAI]

You don't need the lowest price on the market. You need to stay close enough to stay in consideration.

See how post-event analysis shows what actually drove your promo results.

https://t.co/UIimxLeWaH

[OpenBrand @OpenBrandAI]

Tariffs. Supply chain shifts. Shoppers stocking up early or pulling back.

Real-time price and demand signals help brands stay competitive through the volatility.

https://t.co/JUdyC1vnPg

[OpenBrand @OpenBrandAI]

A competitor's price just dropped. Is it a real cut, or a pre-discount markup made to look bigger?

Our latest session breaks down how to tell pricing moves from promo tricks, and which price points actually matter.

https://t.co/mZA1EnpnY4

[OpenBrand @OpenBrandAI]

Do you know what your competitors are doing during key promotional periods?

Hosted by our analysts, our recent Pricing and Promotions webinar breaks down how top brands and retailers use data to plan for major promo periods.

Watch the full webinar: https://t.co/DCxmHGQm8A

[OpenBrand @OpenBrandAI]

🚀 Looking to maximize the impact of your promotions?

Our latest webinar dives into:
- Pre-Event: Utilize data to strategize
- During Event: Optimizing performance in real-time
- Post-Event: Re-evaluating results

Watch now: https://t.co/7pMqRzxbXe

#PrimeDay #BlackFriday

[OpenBrand @OpenBrandAI]

Durable goods prices are still climbing, just slower.

August came in at +0.57% month over month, down from a revised +0.86% in July. Three of our four product groups decelerated, with appliances the lone exception.

Read more in the August CPI report: https://t.co/hRb3DIPB9v

[OpenBrand @OpenBrandAI]

Durable goods price growth kept moderating through the first 20 days of August. NowCast MoM at +0.61%, down from +0.86% in July.
Every price group decelerated except appliances.

#cpi
#nowcast

[OpenBrand @OpenBrandAI]

Durable goods prices accelerated in July, up +0.83% month over month, up from a revised +0.65% in June. Three of our four product groups grew faster than they did the month before.

Read the report to see why appliances stands out this month: https://t.co/ooDLSY0lYF