Open Secret

India ki Un-Junk Dukaan || No Palm Oil | No Maida | No Artificial Flavour|| Delivering Pan 🇮🇳

[Open Secret @OpenSecretSnack]

@_piyushtripathi We’re truly sorry that you had this experience with us. This is not the standard we aim to deliver, and we completely understand your disappointment.
Would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@Impratik777 @GautamAhana We’re truly sorry that you had this experience with us.We would sincerely appreciate the opportunity to fix this and for that would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@vpgade We’re truly sorry that you had this experience with us. This is not the standard we aim to deliver, and we completely understand your disappointment.
We would want to connect with you over a call. Please DM us you contact number.

[Open Secret @OpenSecretSnack]

@itsSatender Hello, we have shared a tracking link to you via email and WhatsApp.

[Open Secret @OpenSecretSnack]

@distinctivebro We would sincerely appreciate the opportunity to help you. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@MehentiLadka We’re truly sorry that you had this experience with us. We would sincerely appreciate the opportunity to fix this and for that would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@F1_hardik Thank you for sharing your inputs. We have shared this feedback with our R&D team for further review and action.

[Ahana Gautam @GautamAhana]

2016 me would never believe this.
But here we are.

There’s a trend going around asking people to reflect on the last 10 years. When I look back at 2016, three things stand out clearly for me.

1️⃣ Seeking meaning

I still remember sitting in the classroom at Harvard Business School, writing about how I wanted to spend the next decade. One line kept coming up again and again: I want to build a life with meaning.
I had no idea what that would look like. But the dots really do connect in hindsight. When you seek meaning honestly, the universe has a way of guiding you there. For me, that meaning showed up through love, purpose, and “unjunking” food at @OpenSecretSnack

2️⃣ India, redefined

In 2016, the American Dream was still the default. An #MBA was a one-way ticket to a great life in the US. Many weren’t sure about coming back to India.
Fast forward to today. People are moving back. India is being talked about very differently on the global stage. From digital innovation to growth at scale, the narrative has shifted. When leaders in the EU talk about “the mother of all deals” with India at global forums, it’s clear how far the country has come.

3️⃣ Health is no longer optional

Back then, saying “health” was a priority almost invited laughter. Junk was unbeatable.
Look at where we are now. Challenger brands everywhere. People reading labels. Consumers willing to pay more for better choices. Health has become a trillion-dollar category and it’s only getting started. #Unjunking which was once niche is now mainstream.

This photo is with one of my favorite professors, Clay Christensen. I still can’t believe I had the privilege of being his student.

If you’re someone searching for meaning, I can’t recommend his book enough: How Will You Measure Your Life?. It truly changed my life. I hope it does the same for you.

As he once told me, and as I’ll pass on to you:
Wishing you a life of disruption.

What’s the biggest belief that changed for you between 2016 and now?

#Reflection #Careers #Entrepreneurship

[Sahil @MrSahilBawa]

cortado with a nut cookie today.

Cookie by @OpenSecretSnack on @Swiggy @instamart_it

[Open Secret @OpenSecretSnack]

@HarshaV49551011 Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Ahana Gautam @GautamAhana]

My 2026 prediction:

Food will be the hottest category in India.
And we’ll see 4–5 new-age food brands cross ₹400 Cr ARR+.

Why I believe this 👇
It’s time to build the next generation of food brands in India.

If you look at disruption theory, incumbents usually don’t get disrupted by better products alone.

They get disrupted by new channels.
For food, that channel is “quick commerce.”

How consumer brands really scale
At the end of the day, most consumer businesses are driven by one metric:

LTV / CAC

To maximize this, you need two things:
1️⃣ Lower CAC
This comes from:
- Clear differentiation
- Lower ASP to drive trials
For us, cookies and biscuits play this role. Easy entry, high trial, fast feedback.

2️⃣ Higher LTV
Yes, repeats matter.
But in food, LTV isn’t limited to one category.
Online allows you to cross-sell moments, not SKUs.
For example:
- If you buy cashew cookies from us
- We offer cashews at a great price

This increases repeat rate and pushes AOV above ₹500

Online changes the rules
- The “build one category at a time” playbook still works offline.
- Shelf space demands focus.
- But online is different.

Search-led interfaces change everything.
Consumers don’t search for categories.
They search for jobs to be done.
Example:
“Healthy snacks” (one of the highest searches on quick commerce)
That moment includes:

- Unjunked cookies
- Unjunked Munchies
- Unjunked Bhujia

Not one category. One “need state.”

That’s why we launched a Party Snack Box. (Live on Blinkit Zepto Instamart)
A simple combo for people hosting New Year parties.
No thinking. One click.

The pushback is real
We still hear this often:
“Focus on one category. That’s better for exits.”
Maybe.
But it’s not consumer-first.
Great brands are built around consumer moments, not exit decks.

Early signs for Open Secret
On a few platforms, we’re already seeing:
LTV / CAC = 3

Still early days.
A long way to go.
But the direction feels clear.
2026 belongs to food.

And quick commerce will be the engine that builds the next wave of iconic Indian brands.

Would love to hear counter-views 👇

[Open Secret @OpenSecretSnack]

@ChhetryAdarsh @fssaiindia @AmitShah @PMOIndia @consaff @jagograhakjago Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@mariamzach Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@SanchitLuthra87 Hello Sanchit, we have attended your complaint on WhatsApp and Email.

[Open Secret @OpenSecretSnack]

@jitendravyas Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@SanchitLuthra87 Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@PrateekRoshan Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@KotgirePranamya Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MIlw6

[Open Secret @OpenSecretSnack]

@DakshArora74299 @wakeupgrahak We would need more details on this instance. Could you please reach out to us on WhatsApp link : https://t.co/y8xw4MHNGy