OptiMine Software, Inc.

Cloud-Based agile #marketing measurement and #optimization. Measure the complete ROI of offline & online marketing investments across any channel.

[ARF @the_ARF]

Discover strategies and implications for bridging the gap between short-term performance marketing and long-term brand building with insights from @OptiMineInc — only at #ARFAxS.

[MarTech360 @360MarTech]

@OptiMineInc Announces Strategic Partnership with the #AssociationofNationalAdvertisers (ANA)

https://t.co/C8QhCsLsmr

#analytics #AssociationofNationalAdvertisers #innovation #insights #MarketingMeasurement #martech360 #news #OptiMine

[OptiMine Software, Inc. @OptiMineInc]

@Google has called off the death of the 3rd party cookie. Why did they do it and what does it mean for marketers? Read OptiMine's latest blog post for all the details: https://t.co/2qnWA8tHg8 #Google #GoogleCookies #Marketing

[OptiMine Software, Inc. @OptiMineInc]

Waves of disruption will hit the marketing ecosystem in 2024, creating challenges and new opportunities for brands. With this in mind, here are OptiMine’s top 5 marketing and analytics predictions for 2024: https://t.co/oZVHG4nbS8 #2024MarketingPredictions

[OptiMine Software, Inc. @OptiMineInc]

An omnichannel marketing strategy offers a better customer experience - meeting customers where they are with their preferences, needs & choices. Learn how an omnichannel approach can benefit your business via OptiMine's latest blog post: https://t.co/GWo1nPyvuH #omnichannel

[OptiMine Software, Inc. @OptiMineInc]

The art of effective marketing extends far beyond creative campaigns and compelling content—it hinges on a strategic & data-driven approach to budget allocation. In OptiMine’s latest blog post, we delve into the realm of marketing spend optimization: https://t.co/6sgn67PcoV

[OptiMine Software, Inc. @OptiMineInc]

OptiMine's Agency Partner Program continues to grow as @NPDigital joins forces with OptiMine to offer brands agile, privacy-safe measurement and optimization. Read the press release, here: https://t.co/H9N6gyvjau
#PressRelease #NPDigital #OptiMine

[OptiMine Software, Inc. @OptiMineInc]

The CA Delete Act was recently passed by California legislature in mid-September 2023. For a complete guide to the California Delete Act, potential impacts on advertisers, and why it matters for marketing measurement, read OptiMine's latest blog post: https://t.co/r8F3tUvZki

[OptiMine Software, Inc. @OptiMineInc]

Multiple industry trade bodies voiced their opposition to the proposed Delete Act in a recent letter to California lawmakers. To learn more, read the full article in @Adweek featuring OptiMine's CEO: https://t.co/EWL4ZWUygp #CaliforniaDeleteAct

[OptiMine Software, Inc. @OptiMineInc]

A new lawsuit alleges that Rite Aid disclosed the personal info of its website to major social media companies w/o those visitors’ consent. Which begs the question: are we making any headway with consumer privacy? A little... Read the full article here: https://t.co/L2m5kUzIxq

[OptiMine Software, Inc. @OptiMineInc]

You probably aren't measuring your digital marketing correctly, and it's costing you. To learn why, read the full guest post by OptiMine CEO in @MyTotalRetail, here: https://t.co/1MupZvyxUX #DigitalMarketing #MarketingMeasurement #Retail #TotalRetail

[OptiMine Software, Inc. @OptiMineInc]

@Meta's Threads app has yet to include advertising features for brands on its platform. OptiMine CEO Matt Voda details the outlook for digital advertising on Threads in a recent interview with Yahoo Finance – watch the segment here: https://t.co/op3c0HM83e #Threads #Meta

[OptiMine Software, Inc. @OptiMineInc]

Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increasingly granular, consumers’ privacy is at risk. To learn more, read the full article in @ConsumerAffairs  featuring OptiMine CEO Matt Voda, here: https://t.co/z1QFzwjlZ0

[OptiMine Software, Inc. @OptiMineInc]

What is audience segmentation and why is it important? To find out, read OptiMine's latest blog post: https://t.co/7OSHkNApUq #AudienceSegmentation #TargetAudience #AudienceSegmentationStrategies

[MinneAnalytics @MinneAnalytics]

Thank you to @OptiMineInc for supporting Data Tech 2023 as a Silver Sponsor! Learn more: https://t.co/n3rTlXo7jF #DataTechMn

[OptiMine Software, Inc. @OptiMineInc]

Understanding how to measure your marketing performance will help you make more informed decisions and achieve your business goals. Read our latest blog post to learn more: https://t.co/CmcJFFSEiU #MarketingPerformance #MarketingMeasurement #Marketing

[OptiMine Software, Inc. @OptiMineInc]

What is ROI in marketing and how do you calculate it? Read OptiMine's latest blog post to find out, here: https://t.co/Hdm5FHeYde #MarketingROI #ROI #Marketing

[OptiMine Software, Inc. @OptiMineInc]

Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consumer’s privacy. It is clear: the alarm is sounding on consumer privacy regulation. Read our latest blog post to learn more: https://t.co/PjgyK31hdb #ConsumerPrivacy

[OptiMine Software, Inc. @OptiMineInc]

OptiMine CEO Matt Voda joins @YahooFinance  live to discuss @Tesla's new advertising strategy and the state of the EV market including pricing, challenges, and competition in the space. Watch the segment here: https://t.co/vBxe3NJRMi #Tesla #TeslaAdvertising #YahooFinance

[OptiMine Software, Inc. @OptiMineInc]

In a new segment of @TheDrum's latest Deep Dive featuring OptiMine CEO Matt Voda, experts in data privacy examine the novel ways that brands are enticing consumers into volunteering their personal information. Read the full article, here: https://t.co/42dx7IDfoj #DataPrivacy