Optimise Your Marketing

Hello 👋 We’re here to help grow & enhance your online marketing 🚀

[Optimise Your Marketing @OptimiseYM]

The algorithm does not reward the most frequent poster.

It rewards the most consistent one.

There is a difference.

[Optimise Your Marketing @OptimiseYM]

Hot take: most blogs don't need more posts.
They need to check whether the existing posts are actually being found on Google.
Usually half of them have near-zero impressions.
That's the problem to solve first.

[Optimise Your Marketing @OptimiseYM]

Your Google Business Profile is free.
It directly affects whether you show up in local search.
Most businesses haven't touched it since they set it up.
We spent one afternoon fixing a client's.
Their calls tripled in 30 days.

[Optimise Your Marketing @OptimiseYM]

Most businesses have an audience they're not using.
Email subscribers, past customers, social followers.
Before spending on acquisition, ask whether the people
who already know you are being properly activated.

[Optimise Your Marketing @OptimiseYM]

Reach without a mechanism is just a number. 'Comment X for Y' turns a scroll-past into a lead, see more here - https://t.co/UYy7EZ7xqu

[Optimise Your Marketing @OptimiseYM]

5 things I'd change immediately if I took over your marketing today :)

[Optimise Your Marketing @OptimiseYM]

5/ Add a reply trigger to every post. "Comment X for Y" turns content into conversations. Most accounts post without a single mechanism to start one.

That's the gap. Which one would you fix first?

[Optimise Your Marketing @OptimiseYM]

Most content calendars are guesses dressed up as strategy. Search Console removes the guessing, it tells you exactly what people are already typing

[Optimise Your Marketing @OptimiseYM]

4/ Stop writing blog posts nobody searches for. Check Google Search Console. If your posts have under 50 impressions a month, nobody is looking for those
topics. Write for what people actually search.

[Optimise Your Marketing @OptimiseYM]

20 minutes, zero spend, and it's often the first thing a local customer sees before they ever hit your website. Fixing this before running ads is the cheapest win on the list

[Optimise Your Marketing @OptimiseYM]

3/ Fix your Google Business Profile before touching your ads. It's free, affects local search rankings directly, and most businesses haven't touched it since the day they set it up.

[Optimise Your Marketing @OptimiseYM]

Boosting spends money to meet strangers. Retargeting spends money to close people who already raised their hand. Same budget, very different ROI

[Optimise Your Marketing @OptimiseYM]

2/ Stop boosting. Start retargeting. Your website visitors already know who you are. Spend your budget there, not on cold audiences.

[Optimise Your Marketing @OptimiseYM]

Your pinned post is your homepage. Most accounts have a stale offer sitting there while their best content quietly does the work further down the feed

[Optimise Your Marketing @OptimiseYM]

1/ Delete your pinned post. If the first thing someone sees on your profile is a promotional graphic from 3 months ago, you've already lost them. Pin your best-
performing educational post instead.

[Optimise Your Marketing @OptimiseYM]

Stop boosting posts on Facebook.

Your budget is going to people who've never heard of you.

Retarget your website visitors instead. Same budget, completely different result.

[Optimise Your Marketing @OptimiseYM]

Posting at 9am on a Monday is not a strategy.
It's a habit.
There's a difference.

[Optimise Your Marketing @OptimiseYM]

You don't need a marketing agency.

You need one specific problem fixed properly.

Then you can decide whether to bring someone in for the next one

[Optimise Your Marketing @OptimiseYM]

The two metrics that actually matter for social: saves and DMs.

Everything else is noise.

[Optimise Your Marketing @OptimiseYM]

Just saw a business spending £600 a month on Google Ads with a website that loads in 7 seconds on mobile.

That is not an ads problem.