There is nothing quite like the buzz of a major launch day ten days out from Round One.
The partnership between @essendonfc and @airwallex isn't just a commercial milestone, it's a high-impact media, content and audience moment with a clear brand narrative and story.
A brilliant 12 months of research, planning and execution by the design and digital team led by Mitch and Nathan. Incredible attention to detail with a bold, strong and unique design.
A great story behind the jumper
Go Bombers ⚫️🔴
A great kick-off for Bomberthon today with players and staff hitting the phones to call members ahead of the 2026 @AFL Season
#FlyTogether
https://t.co/YE7lMCKlxz
Doing media differently 50 days out from Round 1
Check out this exclusive Outside Broadcast from @FootyAndFriends LIVE at the Hangar to bring @essendonfc fans raw, fun and engaging content from the stars at the Dons. Hope the fans love it
🔴⚫️🔴⚫️
https://t.co/yJrUD3e5qb
48 hours in the shoes of our newest draftees 👀
Come along for the journey and see how our recruits first settled into the Red + Black 💪
https://t.co/Z69D0fm1J2
▪️Senior players driving draftees to training
▪️Welshy's emotional address
▪️Impressive time trial finishes
▪️Mat Inness' 'intense' training approach
▪️Zach's interview
A full rundown of our return 👇
https://t.co/ftVkQbnOf4
Privilege to watch this guy up close. His dedication to his club, teammates and to be the best player he can. Let’s pack out the @MCG tonight
Go Bombers
One of those special days in footy today.
Was great to welcome Neale, Terry and three Bomber families fighting the Beast @FightMND to the Hangar today.
We take a lot of pride in our history at @essendonfc and we understand the impact we can have on helping people.