Introducing OrbiDAA.
A Bitcoin-focused digital asset advisory built on education, compliance, and security.
No hype. No tokens.
Built alongside @OrbiBTC
Crypto is forcing financial institutions to confront the same shift Amazon forced on the high street.
Technological change tends to follow a similar pattern: transparency increases, value chains shorten, and organisations have to rethink where they add value.
Retail went through this during the rise of e-commerce. Consumers benefited from lower prices, greater choice, and convenience. Many high street shops struggled, but the retailers that survived adapted.
Physical stores shifted towards experience and service. Shops became showrooms, community spaces, and service hubs. Retailers had to rethink where they actually created value.
Financial markets are now experiencing a similar shift.
Greater transparency and shorter transaction chains are changing how value is created across financial markets. As processes become more direct, some services become cheaper and more standardised, forcing firms to rethink how they create value.
At the same time, new digital economies are placing different demands on financial systems. Agentic AI, tokenised assets, and online-native businesses require infrastructure that supports instant settlement, programmability, and high-volume micro-transactions.
For some institutions, this means parts of the traditional value chain will become more competitive. But it also creates new opportunities to deliver services that investors are willing to pay for.
This theme emerged during a panel moderated by CryptoUK’s Ian Taylor at The London Tokenisation Summit, where Robert Crossley, Head of Digital and Industry Advisory Services EMEA/APAC at Franklin Templeton, discussed how blockchain technology is reshaping financial value chains.
In crypto, how you speak publicly matters.
Poor conduct attracts:
– scammers
– impersonators
– platform issues
– regulatory attention
Reputation is a form of risk.
Most damage in crypto doesn’t come from ignorance.
It comes from overreach:
– too much leverage
– too much speed
– too much confidence
Restraint is risk management.
In digital assets, trust isn’t abstract.
It shows up in:
– honesty
– keeping commitments
– safeguarding what’s entrusted to you
Reputation is behavioural.