Orci

We create marketing that matters to the audience segments that are most important to our clients.

[Hispanic Marketing Council @hmchispanic]

Joining newly inducted Chair Isabella Sanchez of @ZubiAdvertising are the newest HMC board members: @LMMessianu of @AlmaAgency, @marinafilippell of @OrciAdvertising, Steve Mandala of @estrellamedia_, Lisa Torres of @PublicisMedia, & Simon El Hage of @LopezNegrete. Congrats!

[Orci @OrciAdvertising]

Choosing which live events are worth attending in 2022 is a challenge. @TheDrum asked our CEO @marinafilippell and others for their expert insight on navigating big events this year. https://t.co/LNLg4ua1uX

[ADWEEK @Adweek]

Execs from multicultural agencies @tcagency_, @AlmaAgency and @OrciAdvertising discuss how brands need to develop a deep understanding of the Hispanic and Latin American experience in order to gain credibility in their communities. https://t.co/siu6lBhkSb

[Orci @OrciAdvertising]

We still need your vote to make our #SXSW2022 dreams come true! Please register (it's free and breezy) and vote us "up" and "in" so our CEO, @marinafilippell, can take the stage on WHY BRANDS NEED TO BECOME BETTER LATINX ALLIES. Voting closes on 8/26! https://t.co/XfDZYzm1PH

[Orci @OrciAdvertising]

We're headed to #SXSW2022, or at least we want to be, but we need your vote to help! Vote us "up" and "in" so that our very own @marinafilippell , CEO, can take the stage and detail why brands are missing out on becoming the allies Latinx need now. https://t.co/XfDZYzm1PH

[Orci @OrciAdvertising]

We always work to ensure our clients are in the #creativespotlight but it looks like it's our turn to shine for a bit 😃 @SmallAgencyMon featured us in their latest agency spotlight, exploring what sets us apart from the pack and what makes us awesome! https://t.co/zSSjSyUHKd

[Orci @OrciAdvertising]

We’re beyond excited to have our CEO, @marinafilippell , at the Punching Above Weight Panel at @4As MPF. If you're a member, register here: https://t.co/7VSxfp8kEU

[4As @4As]

At #4AsMPF, join agency leaders for “Punching Above Their Weight” to learn how independent agencies pivoted over the last 18 months to create winning work. View our full agenda and register for this virtual event on Thurs, June 3, 11-5:30 PM ET: https://t.co/GfZMfWKO8u

[4As @4As]

At #4AsMPF, join agency leaders for “Punching Above Their Weight” to learn how independent agencies pivoted over the last 18 months to create winning work. View our full agenda and register for this virtual event on Thurs, June 3, 11-5:30 PM ET: https://t.co/GfZMfWKO8u

[Orci @OrciAdvertising]

With more than 60M #Latinx in the U.S. alone, why do some marketers and agencies still paint this diverse group as the same? Our CEO @marinafilippell dives deep for @MediaPost to explain why nuance is important when speaking to & celebrating the community. https://t.co/pZkd71sJUS

[Hispanic Marketing Council @hmchispanic]

This week's #SmartBrief features @OrciAdvertising CEO @marinafilippell on #Hispanic #diversity defying #marketing, news from @Brand_Agency's Vicaria #Multicultural agency & @Cardenas_Market, @Univision
& @Google's Hispanic efforts & more.
https://t.co/yf75C26HIn

[ADWEEK @Adweek]

Hispanic consumers cannot be lumped into one category—communication must be personalized. @OrciAdvertising's @marinafilippell, @phdworldwide's Michael Roca and @verizon's Ricardo Aspiazu explain how to properly reach and engage them. #AdweekElevate https://t.co/wzB2fY0qwk

[Orci @OrciAdvertising]

We’ve been waiting for this guilty verdict in the #DerekChauvinTrial, as have #GeorgeFloyd’s family, Minneapolis, & allies everywhere. Today brings tears of joy, but also a reminder that there’s more to be done to end racial injustice. We stand with the Black community as allies.

[Orci @OrciAdvertising]

Tomorrow our CEO @marinafilippell will join @Adweek to share insights on how to best engage with Hispanic television consumers nationwide--an important U.S. group which is 60 million-strong and growing! Free registration for#ElevateHispanicTV https://t.co/Lm11wVIlqf

[Orci @OrciAdvertising]

Cheers, everybody! We’re celebrating #NationalBeerDay with some of our favorite work for @StellaArtois. How will you celebrate today? 🍺

[Orci @OrciAdvertising]

Our latest collaboration with @Acura to promote their new 2022 MDX celebrates all of the incredible women and #badassmoms who keep our worlds in motion. Check out what the media had to say about it. @marketingdive, @PRODUpublicidad, @MediaPost, @adsoftheworld, @Totalmedios_com

[Orci @OrciAdvertising]

#HappyTDOV. We're celebrating an incredible woman —trailblazer & media mogul #JaylaRoxx, creator of @BatMeCosmetics, the first black trans-led makeup brand in the nation. As Jayla knows firsthand. #RepresentationMatters, & it drives her and her brand: https://t.co/Ur1b1fIVdq

[Hispanic Marketing Council @hmchispanic]

@OrciAdvertising and @Acura target #Hispanic women with "Working Mom," plus hear from Ntertain, @fusetv and more in this week's #hmc #smmartbrief! https://t.co/Mt6KinOSNr

[Orci @OrciAdvertising]

Not much has changed since this video was created 2 years ago—only 1.25 % to be exact. Women from all races and ethnicities still earn from $0.85 to $0.53 for every dollar paid to white men.Join us this #EqualPayDay as we take a stand for equal pay for equal work for women of all

[Orci @OrciAdvertising]

We stand in solidarity with the Asian American and Pacific Islander community, & believe that these acts of violence have no place—and neither does systemic racism. We each have a part to play in this fight, and it's on us to #StopAsianHate. Check out https://t.co/TfVbSbl22R.

[Orci @OrciAdvertising]

At Orci, women have always played a vital part. They inspire us and are role models for all of us—and we're forever grateful. This #InternationalWomensDay and always, we celebrate women's achievements, contributions and talents and take a stand against stereotypes—together.