Sometimes the hardest decisions lead to the greatest clarity.
Over the last 2 months, I disappeared from Twitter.
Not because I was burnt out.
Not because I lost interest.
But because I needed to re-evaluate my purpose and impact.
You see, becoming a father changed everything for me.
It lit a fire - made me want to be a better human, help other parents break free from the 9-5 grind and build their own businesses.
I poured my heart into this mission.
Spent countless hours trying to change mindsets.
Dedicated myself to showing parents a different path.
Worked tirelessly to prove entrepreneurship was possible.
But here's what I discovered during my break:
You can't help people who aren't ready to be helped.
I was spending so much energy trying to convince and convert that I lost sight of something crucial:
My own growth had stalled.
In my mission to transform others, I stopped transforming myself.
This realisation hit hard.
So I made a decision that felt uncomfortable at first:
I pivoted.
Not away from being a parent - that's core to who I am and always will be.
But towards what truly energises me:
• Building scalable systems
• Learning brand new automations
• Growing businesses through technology
The results?
Immediate and profound.
I helped a client add $80k in revenue through strategic systems and automation. (The full case study is in my bio if you're curious about the how).
Why such a dramatic shift in results?
Because I stopped fighting upstream.
Instead, I focused on my natural strengths.
I followed what lights me up.
Being a parent doesn't mean sacrificing your passions or limiting your impact.
It means showing your kids what's possible when you:
• Build valuable skills
• Follow your strengths
• Create real impact through focused work
Want to see how I do it?
Check out the case study in my bio.
Now, I am back to help more people achieve the same results.
That will be my impact.
These four traits are specific to one publication. But every publication has its own version sitting in the data right now.
You just need to connect the systems to find it.
Every editor has a gut feeling about which stories will land.
Almost nobody can prove it before the story goes live.
I cross-referenced article metadata from the CMS with traffic from GA4. One morning. One question. A pattern showed up.
The assumption was that long-form, insightful pieces were what the audience wanted.
The data disagreed.
What broke through was operational, dramatic, and tied to big players' strategy.
Bro created an AI job search system for Claude Code that scored 700+ job applications and actually got him a job.
AND IT'S NOW OPEN-SOURCE.
It scans multiple company career pages, rewrites your CV per job, and even fills application forms. The repo has:
> 14 skill modes (evaluate, scan, PDF, ...)
> Go terminal dashboard
> ATS-optimized PDF generation via Playwright
> 45+ companies pre-configured (Anthropic, OpenAI, ElevenLabs, Stripe...)
Giving This Free for 24 hours. To get it:
1. Comment the word 'NEED'
2. Like and Retweet this post
3. Follow me @marryevan999 (so i can DM you)
I created my LinkedIn account 52 weeks ago.
Since then I’ve added $120,000+ to my agency pipeline, built nearly 10,000 connections and logged 3.5 million impressions.
Use this system before LinkedIn tightens the algo and closes the loopholes again.
Mind you, LinkedIn continues to be one of the strongest channels for inbound, authority and consistent deal flow.
And if you want the full cheat sheet with engagement-group templates, carousel playbooks, DM workflows, and my posting system, follow me, repost this, and reply “LinkedIn Growth Guide.”
You must do all 3 to receive the DM.
Alright, I'll talk specifics in a sec, but broadly speaking here is what I'm currently seeing:
High-impact "proof posts" are still the strongest growth drivers.
LinkedIn’s ranking system boosts posts that combine:
Some kind of noteworthy metric
Some kind of short narrative
Some kind of clear business insight
Posts that show a result and explain the process outperform every other format.
Also, short story-driven posts generate the most dwell time.
LinkedIn confirmed that dwell time remains a top ranking factor, so it goes without saying this boosts you a lot too.
Conversation-driven posts are also still one of the most reliable visibility triggers.
You need early comments to activate distribution, though.
Bold questions, challenges, or stances drive more first-hour engagement, which LinkedIn values highly.
Native formats outperform link-out posts by a very large margin, despite what some people say.
LinkedIn continues to depress link reach.
You have to either add the link in the comments or at the very least swap out the image if you're including a link.
Also, topic authority scores now directly influence reach.
Posting consistently around the same core theme builds a topic profile for your account.
LinkedIn then shows your posts to more people who follow or engage with that topic.
Cross-niche engagement is also a major growth lever.
Commenting in 2 to 3 adjacent fields expands your first-hour engagement pool and introduces your content to new audiences.
Reposting top performers is now a recommended practice by LinkedIn itself, even though I've been beating this drum for the last year.
Most followers never saw your post the first time.
Repost every 2 to 4 weeks with a new hook.
My current routine (still highly effective):
I post 3 times per day
Morning: a proof-driven post or strong point of view
Afternoon: a carousel, visual teardown, or case study
Evening: a lesson, system, or mini-thread
Skipping even one day drops next-day reach.
Formats performing best:
Carousels:
Strong headline on slide 1 tied to a result or pain point
3 to 5 tight middle slides with steps or proof
Last slide with a clear CTA like “Comment guide if you want the full version”
Short native videos:
Under 60 seconds
Hook in the first 2 to 3 seconds
Subtitles are still essential
Walkthroughs are doing really well.
Proof breakdowns:
Show the metric
Explain how it happened in 3 to 4 steps
Add one lesson or takeaway
Conversation posts:
Questions that create multi-level comment threads
Sharp-hook text posts:
1 to 2 line paragraphs
3 to 5 takeaways
A question at the end
Formats that suck right now:
Link-out posts with no context
Metrics without explanation
Walls of text
Generic tips
Posts with no replies from you in the first hour
Here is how engagement is currently working:
Comment on 20 or more posts per day
Like 50 or more posts
Reply to every comment within the first hour
Repost your top content weekly
DM 5 to 10 people daily with specific, contextual value
Create deeper threads by asking follow-up questions
Repeat engagement loops increase visibility dramatically.
Hooks performing best right now:
“I started this account 52 weeks ago. Here is what $120,000 in pipeline actually looks like.”
“This 4-slide carousel booked 5 calls in 24 hours. Here is slide 1.”
“If I had to rebuild my LinkedIn from zero today, this is the exact system I would use.”
“My 3-post-per-day routine for consistent inbound.”
“I made X this month from LinkedIn. Here is the breakdown.”
Always back hooks with proof.
30-day plan:
Post 3 times per day
One proof post every day
Comment on 20+ posts
Like 50+ posts
Reply to every comment in the first hour
Repost a winner every week
DM 5 to 10 people per day
Track impressions, comment depth, leads, and content themes
Experiment with hooks, formats, and time slots
LinkedIn remains one of the strongest channels for inbound, authority, and deal flow in 2025.
Run this system for 30 days.
Screenshot your Day 31 results and tag me when inbound starts.
If you want the full cheat sheet, follow me, repost this, and reply “LinkedIn Growth Guide.”
You must do all 3 to receive the DM.
I automated a creator's entire news research in one afternoon.
Time saved: 5 hours/week.
But here's what I noticed: He was emotional about the task.
That's always the tell.
When someone complains about a task consistently, it has three things:
-It's regular
-It drains them
-It's part of a workflow
That's your automation signal.
What task are you emotionally avoiding right now?
9 weeks until the year ends.
That means it's crunch time, right?
Nah, forget the pressure.
This is your chance to hit pause, look back, and course correct.
What worked? What needs to change?
Steady progress beats last-minute sprints.
Slow down, get clear, then kick into high gear.
The end is near, but your best is yet to come.
My emails get 50%+ open rates
How?
By learning how to write scroll-stopping subject lines.
I created The Scroll-Stopping Subject Line Vault to teach you to do the same.
Want it?
• Like
• Comment “VAULT”
• Follow (so I can DM the link)
RT’s appreciated but not necessary.
Unpopular opinion: "Believe in yourself" is terrible advice.
Half the time, you should absolutely NOT believe in yourself.
If you're 3 months into your business and making £12 a month, believing in yourself harder won't help.
What helps:
→ Admitting your approach isn't working
→ Finding someone who's actually succeeded
→ Copying what they did
→ Swallowing your pride
Self-belief without self-awareness is just expensive delusion.
I've noticed something mental about successful people:
They're brutally honest about their weaknesses.
While everyone else is posting "hustle and grind" nonsense, they're saying stuff like:
"I'm terrible at sales calls"
"I avoid difficult conversations"
"My time management is shocking"
They name their problems.
Then fix them.
Everyone else just posts motivational quotes and wonders why nothing changes.
No one builds a premium firm by skipping the hard stuff.
Do the work:
✅ Research your niche
✅ Build targeted messaging
✅ Position like a pro
The shortcuts? They lead to $200/month chaos.
3 things premium accounting clients actually pay for:
-Deep understanding of their industry
-Clear ROI on your services
-Confidence you're not guessing
That takes research, not shortcuts