OutPoint is a suite of data science tools used by high-growth B2C marketers to allocate paid media budgets optimized for incremental lift and marginal ROAS
@kamilrextin Definitely haha. I find it's most useful when running multichannel. Ex influencer, dm, ooh, podcast etc plus fb and sem. The former channels tend to underreport, this helps fill that void a little. What we saw w our survey mapped to what @OutPointHQ was reporting as lift as well
Super excited to be dabbling with Media Mix Modelling for one of our clients!
We checked out a lot of tools and in the end teamed up with @OutPointHQ.
They're helping us uncover which ad platforms are driving the most incremental lift.
Happy to make an intro if interested.
@OutPointHQ is excited to announce its partnership with @AdQuick , the world's top out-of-home advertising platform.
Learn more here:
https://t.co/tpJ3bRmDRD
“Performance marketing isn’t antithetical to brand marketing. A brand marketing campaign can be run under a performance marketing framework with assumptions, a model, and measurement.” - @eric_seufert
Core to what we believe (and assume, model, and measure!) over at @OutPointHQ
#NewMemberAlert!📢
Excited to welcome @OutPointHQ to 111.
https://t.co/8Ja7qn4RRh is an automated media mix modeling (MMM) platform that helps high-growth B2C brands better measure and allocate paid media investments across channels.
Some latest community updates in this week's newsletter:
-111 hosted its 1st demo day of the year
-111 member @OutPointHQ raised 1.2M USD🥳
-111 members & alumni made PwC's ‘Maturing Fintech Market’ list
Subscribe now to stay on top of our latest updates: https://t.co/6iFeAlNxbO
Better resource allocation and distribution can improve competitive advantage (@OutPointHQ)
"Competitive advantage period (CAP) is the time during which a company is expected to generate returns on incremental investment that exceed its cost of capital."
https://t.co/lWzmyQlOSz
We're excited to see you tonight! Whether you are looking to grow your team or for your next opportunity, join us for tonight's first TechTO Talent event of the year! Check out our Employer Booths featuring #Ampersand@OutPointHQ & #Thresholds!
>>> https://t.co/o8dnskC2gh
We are excited to join @TechTO for their upcoming TechTO Talent Event on January 19th! Drop by to learn more about working with us, our team, and our opportunities! Register here: https://t.co/8JpQCTO8sw
#TechTOTalent
🎉 Congrats to 🇨🇦 #startup@OutPointHQ for raising pre-seed funding!
"Maximize the impact of your ad spend"
📈📝 on https://t.co/b3Kvju6T9a: https://t.co/7PqdujsAll
@TuesdayCapital, @mgvcapitalgroup, @join_ef, Mistral Venture Partners
@OutPointHQ, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments.
Learn more: https://t.co/uyYKbCO2Xq
#vcfastpitch