OMA

The Outdoor Media Association (OMA). The industry body representing most traditional and digital outdoor media in Ireland

[OMA @Outdoormediaas]

@GlobalNIreland Throwing it back to the return of a #DaleFarm icon in 2017!
Lenticular bus T-Sides added an element of surprise to this campaign for Rocky Rasper’s return to the freezer aisle, withone image shifting into a completely new view as the bus moves.
#tbt #ooh #OMA

[OMA @Outdoormediaas]

🚀 Want to build trust fast? Think Outside!
Big, bold, and unmissable – OOH make brands feel established, credible, and real. No skips, no blocks, just pure impact.

Don’t believe us? Here’s the facts from @TalonOOH_Ire

[OMA @Outdoormediaas]

New research from @PMLGroup & Ipsos B&A shows 66% are more likely to remember a brand when they see it while shopping. Context matters—OOH ads work because they meet people in the moment. #Marketing #OOH #BrandRecall

[OMA @Outdoormediaas]

#WisdomWednesday Black Friday Weekend kicks off Nov 29! Research from PML Group & Ipsos B&A shows OOH ads like billboards & bus shelters are key for deals:

#BlackFriday #CyberMonday #OOH

[OMA @Outdoormediaas]

🌟 #WisdomWednesday, this week @TalonOOH_Ire highlighting the power of creativity in action!
✨ Boost brand recognition speed by 5.9x
❤️ Amplify emotional response by 120%
🛍️ Drive purchase intent by 176%
#CreativityInAction #BrandImpact

[OMA @Outdoormediaas]

#WednesdayWisdom from @PMLGroup iQ study with Ipsos B&A: OOH advertising builds brand identity and trust with 24/7 visibility, reaching people as they commute, shop, and socialise. 📈 #OMA #OutdoorAdvertising #Research

[OMA @Outdoormediaas]

#WisdomWednesday brought to you by @TalonOOH_Ire - Christmas is approaching a time when everyone is OUTSIDE 🎄
With #OOH, advertisers can reach audiences wherever they are during the festive period:
 🚗 Travelling to see family
🚆 Commuting to work & play
🛍️ Christmas shopping

[OMA @Outdoormediaas]

#FeatureFriday with @GlobalNIreland It’s October and officially #SpookySeason, which can only mean one thing…Europe’s biggest #Halloween festival is back! 👻🎃 @DerryHalloween uses these scarily impactful Supersides to raise awareness! #OMA

[OMA @Outdoormediaas]

#ThrowbackThursday ✨ @TalonOOH_Ire are looking back at @CocaCola bold Christmas takeover of Dublin City Centre and key retail spots. Their multi-environment campaign strengthened the brand’s festive association with eye-catching takeovers and striking wraps #OMA #oohadvertising

[OMA @Outdoormediaas]

#Wednesdaywisdom Talon’s consumer behaviour research, 32% of shoppers are starting their holiday shopping in September and October. Whether it’s guiding consumers to store or sparking curiosity to drive online, OOH is the perfect way to capture attention!

[OMA @Outdoormediaas]

🚀 #Throwback to 2013 when Lynx took advertising to new heights—literally! 🧑‍🚀 Remember the campaign that turned people into astronauts? Lynx set up a digital bus shelter that transported consumers to space, giving them a taste of the extraordinary. 🌌 🌠 #LynxSpaceAcademy #DOOH

[OMA @Outdoormediaas]

#wednesdaywisdom from @PMLGroup IMPACT Attention study revealed 84% of people think OOH is an appropriate and effective platform for brands to communicate sustainability messaging 🍃
#outdooradvertising #OMA #Sustainability

[OMA @Outdoormediaas]

#FeatureFriday 💫 with @jcdecauxireland 🚲 dublinbikes is rolling out an amazing student offer using #OOH – the ideal way to connect with the community. This eye-catching campaign will surely catch the eyes of students all over Dublin.#DOOH #outdooradvertising

[OMA @Outdoormediaas]

This week’s #wednesdaywisdom brought to you by @talonire
🎃👻 Halloween is creeping up, so are our audience numbers! 🧟‍♂️ outdoor events, spooky attractions, and all things autumn, more people are out and about the perfect timing to captivate your audience with eye-catching OOH

[OMA @Outdoormediaas]

#Wednesdaywisdom ✨PML IMPACT Attention study found that 61% of people said OOH ads influenced their buying decisions 🛒
This supports the findings from the UK Out of Home body Outsmart’s ‘The Last Window of Influence’ study! #OMA #Outdooradvertising

[OMA @Outdoormediaas]

Creativity at its finest! We're absolutely loving this campaign from Specsavers—truly pushing the boundaries. Keep an eye out for it on the streets... or maybe you should! 👀✨#CreativeCampaign #Specsavers #OutOfTheBox #OMA

[OMA @Outdoormediaas]

#ThrowbackThursday we're flashing back to 2012. "The Dark Knight Rises" was one of the most anticipated films of the year, the OOH campaign had to be just as epic. To earn as much KAPOW as possible, a Luas was wrapped along with numerous Luas columns in key hotspots across Dublin

[OMA @Outdoormediaas]

#WisdomWednesday PML Group’s IMPACT Attention study with Ipsos B&Arevealed 74% of respondents who caught a glimpse of an ad that interested them on digital screens would wait for that ad to replay to see it a second time to find out more.

[OMA @Outdoormediaas]

💫 #TipTuesday 💫 Take OOH ads to the next level with interactive elements that you cant resist!

📱QR Codes and AR Magic
🎯 Games and Challenges

#interactiveads #OMA #outdooradvertising #Engageandplay #funmarketing

[OMA @Outdoormediaas]

Feature Friday 💫 brought to you by @JCDecauxIreland. @Flogas – The Energy Behind Team Ireland 💚
Just in time for the Paris 2024 Olympics Games, Flogas utilises the flexibility of #DOOH retail mix packs to ignite support for Team Ireland 🇮🇪🥇 Planned by @PMLGroup