Overlap

AI workflows for social video editing ✨

[Overlap @Overlap_AI]

We're excited to announce a multiyear partnership between Overlap & @brandlive 📺

Brandlive brings the magic of TV to the biggest companies in the world, producing webinars, town halls, and virtual events that are actually worth watching.

Overlap is now teaming up with Brandlive to make sure those moments don’t end when the event does.

Using Overlap’s agentic video workflows, Brandlive customers can now automatically turn virtual events and webinars into engaging short-form content.

[Jonathan Baer @jbaerofficial]

Everything in media is shifting towards short-form video, including podcasting

@HurwitzJake and I discuss @Overlap_AI, the role of AI agents in the creative process, and the future of creator-led media properties

Full episode dropping soon👀

[Jonathan Baer @jbaerofficial]

https://t.co/oOrycEYUw2

[Jonathan Baer @jbaerofficial]

Overlap customers have generated 1.36B views w/ clipping strategies

Hard to beat

[Shane Parrish @shaneparrish]

@subahwadhwani @Overlap_AI does this for you

[Jake Hurwitz @HurwitzJake]

The ideal clips posting strategy as of spring 2026 (save this and send it to your social media person)

@jbaerofficial runs @Overlap_AI
, the platform powering always-on clip distribution for the top podcast networks. I run @thursday_labs, a network of 70+ shows using the same playbook. We sat down to share the best way to grow a show on social using clips:

> Instagram: ramp from 10 to 40/day

> TikTok: 2-3/day, hard cap at 12

> YouTube: 2-3 shorts + 1 mid-form

> Facebook: 10/day (most underrated)

> X: 2-3/day

> LinkedIn: 3/week, only 1 video

Heavy volume is the strategy when calibrated to each platform.

Note that every platform punishes new accounts for going too hard too soon.

Full breakdown in the carousel. Episode of our new limited series, The Podcast Podcast, drops soon.

Follow me and Jonathan Baer to watch it.

Hope this helps!

[Overlap @Overlap_AI]

@ashnichrist @zdubs33 👀

[Zach @zdubs33]

@ashnichrist Have you checked out @Overlap_AI?

Pretty powerful for creating workflows that cover the process end-to-end, from making the clips to distributing them across platforms. Recommend checking out their case study with iHeartMedia.

[Jonathan Baer @jbaerofficial]

Large % of this landscape run on @Overlap_AI

[Casey Traina @caseytraina]

so much dopamine

real-time views from @Overlap_AI

[Jonathan Baer @jbaerofficial]

Excited to announce a partnership between @Overlap_AI & @FoulTerritoryTV ⚾️

The Foul Territory podcast network has built one of the fastest growing digital brands in baseball media, centered around player voices and conversations fans actually care about.

We’re thrilled to partner with them to help scale short-form video even further. Using Overlap’s AI agents, the Foul Territory team has been automating clips on autopilot, making it easier to increase output, expand reach, and get more out of every show.

AI agents working alongside creative teams to scale content operations, distribution, and monetization is the future of sports media.

Huge thanks to @marc_weiner, @MichaelJBier, @scottbraun, and the broader Foul Territory team.

[Casey Traina @caseytraina]

a brief history of clipping

the idea of 'clipping' started in 2021 and rose meteorically as streamers adopted it following the release of Reels and Shorts.

for the next few years, clipping growth stagnated as society first developed its addiction to short form video.

in 2025, over 80% of all internet traffic was short form video.

in early 2025, Whop released @contentrewards, allowing people to be paid out on a performance basis. A win-win

we released @Overlap_AI workflows in June 2025, with immediate adoption from iHeart Media, the world’s largest podcast publisher

media companies have finally realized that they need to control the narrative in short form. it's only a matter of time before other companies follow suit

[Casey Traina @caseytraina]

What people often missed about clipping is that there are different types:

(1) Content Rewards: Where creators or brands create a bounty program, paying only for the views that a clip garners. This is great for teams that need one-off growth but leaves the campaign sponsor with no value after the campaign has ended (this is when you see a 15 y/o kid making 6 figures posting clips)

(2) Secondary Accounts: Brands or creators themselves owning internal clips accounts that can be perceived as fan accounts. These are great in tandem since they are repeatable and often create new revenue streams once they���ve reached monetization. This is an increasing use case we’ve seen for our customers

If I were a media company or podcast owner right now, I would do both

[Jonathan Baer @jbaerofficial]

Many chief clipping officers are emerging

They're frequently using Overlap to manage a team of agents that autonomously run clip accounts

It's one of the only ways to be visible on socials

[Jonathan Baer @jbaerofficial]

Crazy progress this month from the @Overlap_AI team:
- signed deals w/ 2 public companies
- onboarded largest independent digital media co
- hit 1B views from Overlap agents
- shipped a new video understanding model

Wild times. Still more to do this month

[Overlap @Overlap_AI]

@TurnerNovak @erica_wenger @descript @FlightCast We built Overlap with the mission of expanding the reach of @ThePeelPod

[Overlap @Overlap_AI]

@caseytraina it's a good model, sir

[Jonathan Baer @jbaerofficial]

new video understanding model alert 🚨

the squad cooked with this one

[Casey Traina @caseytraina]

Introducing Iris by @Overlap_AI

A new video reframing model designed to convert 16:9 video into 9:16 faster and more accurately than other products on the market

Most (if not all) other reframing solutions are narrow, solving only conversational video. Iris is trained to understand multimodal and multi-component videos, allowing it to perfectly reframe any video

[Casey Traina @caseytraina]

🥳🥳

[Ryan Bednar @ryanbed]

@thesamparr @jonathan_h @Overlap_AI team is crushing right now if you haven’t checked them out yet