Owned and Operated

🎙️ Hosted by John Wilson and Jack Carr.
Episodes drop every Tuesday.

The only home service business growth podcast you need.

[Owned and Operated @OwnedxOperated]

Don't miss this episode with @WilsonCompanies and @thehvacjack.

[John Wilson @WilsonCompanies]

.@thehvacjack asked me, "If you had to start a business in 2027, where are you looking?"

I shared my answer, and a lot more, in the latest @OwnedxOperated podcast episode.

From HVAC, plumbing, and electrical to elevator repair, security businesses, water filtration, artificial turf, and pet safety, I break down startup costs, recurring revenue opportunities, barriers to entry, and what makes a service business worth starting or acquiring.

It's a can't miss. Check comment for link.

[Owned and Operated @OwnedxOperated]

Can't wait!

[John Wilson @WilsonCompanies]

How many jobs are you losing to slow responses and missed follow-ups?

Join Dave Mayer of @FieldPulseApp on October 27 at 1 PM ET for 3 sales actions you can implement today to turn more leads and estimates into booked jobs.

Free @OwnedxOperated Pro session. Register now ⬇️

[Owned and Operated @OwnedxOperated]

Great episode. Thanks for coming @thehvacjack and @HeySamPreston

[John Wilson @WilsonCompanies]

.@thehvacjack and @HeySamPreston shared a lot of interesting numbers in their recent @OwnedxOperated pod ep, but this scenario is probably the one that will change your mindset most.

If you have a $10,000 monthly marketing budget and pay an agency $3,000, 30% is gone before you spend a dollar on ads.

That leaves $7,000 to generate leads, book jobs and bring in enough revenue to fund the next month.

Spread that across too many platforms and you can burn through it without learning much.

Their advice: Start with 1–3 channels, track which ones generate booked jobs and concentrate spending on the strongest performers.

Keep experimenting as you grow. Just give each marketing dollar a clear job.

[John Wilson @WilsonCompanies]

I know there's a lot of @OwnedxOperated podcast listeners out there.

Do me a big favor and rate it on Spotify and/or Apple?

It would go a long way in helping us reach more listeners. Links below.

[Owned and Operated @OwnedxOperated]

Unsure of what our podcast is all about? @WilsonCompanies breaks it all down for you in 90 seconds...

https://t.co/iQjmW1xwEn

[Owned and Operated @OwnedxOperated]

Want to be on our podcast with @WilsonCompanies?

Here's your chance. Reach out!

https://t.co/WHUbKeglHK

[Owned and Operated @OwnedxOperated]

In today's newsletter, @WilsonCompanies shares a list of "things to see in home services" this week.

Some great resources here:

https://t.co/fXPL7StMwW

[Owned and Operated @OwnedxOperated]

Today's newsletter is live, and it's a good one. @WilsonCompanies talks about how your marketing stack should evolve as you scale.

https://t.co/dEB9eo2HVw

[Owned and Operated @OwnedxOperated]

Join @WilsonCompanies and @thehvacjack in September for the next Breaking $5M workshop.

https://t.co/R1ysDIdrEQ

[John Wilson @WilsonCompanies]

https://t.co/tMWtxfb9rk

[Owned and Operated @OwnedxOperated]

.@WilsonCompanies shares his thoughts on why he's not really in the HVAC business, but rather in the marketing business.

https://t.co/bGyKZCnFca

[John Wilson @WilsonCompanies]

All hands meeting this AM to get everyone on the same page about our now $49M shop (thanks to 4 acquisitions this year).

Made some big announcements about upgraded benefits and a new sewer lining re-liner (LightRay) that’s gonna cut our work time down by more than 50%.

And of course, we had our traditional home cooked Wilson breakfast (big shoutout to chef Chris Tasich).

Everyone left feeling connected and energized for a HOT week with heat index in the 100s. LFG.

[Owned and Operated @OwnedxOperated]

Biggest and best one yet. Can't wait for September!

[John Wilson @WilsonCompanies]

Just finished up the Breaking $5 Million workshop at Wilson HQ…and it was the biggest one yet.

Don’t miss out on the next one (September will be here before you know it).

Big thanks to everyone in attendance, @thehvacjack, and the team at @OwnedxOperated for making it happen.

Reserve your seat for September: https://t.co/Al9aylurAI

[John Wilson @WilsonCompanies]

The latest @OwnedxOperated podcast is a must-listen.

What you'll learn...

1/ Why EBITDA alone doesn’t determine your business valuation

2/ The 2 questions every buyer asks before making an offer

3/ How poor systems, bad margins, and owner-dependence kill deals

4/ The difference between a distressed sale and a “built to sell” winner

5/ What home service operators should be doing NOW to protect their exit

It's all here: https://t.co/NNEBLh7SLi

[John Wilson @WilsonCompanies]

Some thoughts on the economy/consumer spending in 2026...

1/ 2026 isn’t killing home services. It’s exposing weak operators.

2/ Everyone’s blaming the economy. Reality: you’re comparing today to a freakishly strong 2024.

3/ 2024 pulled demand forward. Stimulus money. Easy approvals. High savings. That environment is gone.

4/ Here’s what actually changed: savings are down, debt is up, missed payments are rising. People still buy. They just think harder first.

5/ This creates a weird market: demand exists, cash is tighter, decision friction is higher.

6/ Most operators misread this. They think leads dried up. That’s not the problem.

7/ The real problem: fewer approvals, more financing declines, more delayed jobs.

8/ So what happens? Your board looks full. Your revenue does not. Pipeline breaks between estimate and sold.

9/ Winning operators adjust fast: more leads at the top, better sales in the middle, tighter follow-up at the bottom.

10/ This is where most lose: they keep the same sales process, same financing options, same follow-up and expect different results.

11/ This market rewards operators who sell financing well, offer multiple options, stay on the lead longer, and control the pipeline end to end.

12/ This isn’t a crash. It’s normalization.

13/ Normalization exposes everything: bad pricing, weak sales teams, loose processes. No more hiding behind easy demand.

14/ If revenue is down, don’t blame demand. Look at approval rate, close rate, and follow-up speed. That’s where you’re losing money.

[Owned and Operated @OwnedxOperated]

Don't forget @WilsonCompanies and @thehvacjack are hosting their "Breaking $5 Million" workshop on May 5-7, 2026.

Learn what it takes to leave $5M in the past.

https://t.co/2ea7QTR8oB

[Owned and Operated @OwnedxOperated]

Today's newsletter with @WilsonCompanies is an eye-opener.

Check. It. Out.

https://t.co/Mw0ctC76xZ

[Owned and Operated @OwnedxOperated]

Today's newsletter is all about SEO in 2026. Dead? Alive? Or somewhere in between?

https://t.co/Utv5qE6ppz

[Owned and Operated @OwnedxOperated]

We're sponsoring the Breaking $5 Million workshop at @WilsonCompanies HQ on May 5-7.

All the details are here:

https://t.co/2ea7QTR8oB

[Owned and Operated @OwnedxOperated]

For a lot of operators, the biggest drag on the balance sheet isn’t payroll or marketing.

It’s sitting in the parking lot.

@WilsonCompanies gives it all to you here:

https://t.co/HJxrAD0Mre