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PARS Research specializes in research consultancy services(survey design,data collection,analysis & reporting of findings). Following does not imply endorsement

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📊 What’s the hardest part of carrying out a survey project?

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PARS Research Market Research, Social Research and MERL Services help organisations understand people, markets and programmes.
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#INNOVATION #RESEARCH #MERL #MarketResearch #SocialResearch

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PARS Research | Newsletter Vol. 9 • July 2026
The Voice of a New Generation. 🇰🇪
Insights from our 2026 Gen Z Perception Study, youth priorities on governance, leadership and opportunity, Regional trade project, and PARS Research in the national media.

#PARSResearch #GenZ #Kenya

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GEN Z IS READY FOR A NEW SOCIAL CONTRACT

Our latest Gen Z Perception Study 2026 nationwide survey reveals that 55.7% of Gen Z respondents identified with Linda Mwananchi, making it the leading political outfit among those surveyed.

📥 Full report: https://t.co/aoDAPZmLDm

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https://t.co/ww2DGySF51

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"Are young people being heard or just being counted?"

Our latest survey found
📉 75% report low trust in elected leaders.
🗣️ 61% don't feel their voices are heard.

Kenya's Gen Z is asking for more than representation they're asking to be listened to.

#GenZ #PARSResearch #Kenya

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Gen Z is redefining success.
39% say success is entrepreneurship. 29% say it's money. Only 16% define success as formal employment.
Young Kenyans are chasing financial freedom more than traditional jobs.
📊 PARS Research Gen Z Perception Study 2026 (n=2,401)
#GenZ #PARSResearch

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PARS Research MAY/JUNE GEN Z PERCEPTION STUDY REPORT INTERVIEW NTV Kenya #FixingTheNation @Keya_Ndunde

https://t.co/Pmbymkw3yK

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Gen Z's define success as being entrepreneurs, and having money #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll

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Report: https://t.co/UYdlux2XwN

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Key industries that Gen Z are interested in includ creativ, STEM and service industry #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll

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Report: https://t.co/UYdlux2XwN

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Gen Z's political loyalties are being redrawn. More than half are aligned to the Linda Mwananchi (55.7%) outfit #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll

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Link to the report: https://t.co/UYdlux2XwN

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Most (95%) of Gen Z's intend to vote during the upcoming elections #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll

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Link to the report: https://t.co/UYdlux2XwN

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Most Gen Z's (61%) do not feel their voices are being heard in national decision making #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll

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Link to the report: https://t.co/UYdlux2XwN

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74% of Gen Z's participate in civic activities though occasionally #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll

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Link to the report: https://t.co/UYdlux2XwN

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75% of Gen Z's have low trust in eleceted leaders #GenZ #EconomicFreedom #PARSResearch #YouthEngagement #OpinionPolls #GenZVoices #GenZPoll