Print Loud

Dan Pelligrine, Brand Strategist @banding | Sustainability advocate, graphic designer, lover of all things printed, designed, and created. #PRINT19 #PACKEXPO

[Print Loud @PBanding]

@JoanneGore121 @RockLaManna @GrackleDocs @Michael_sard @TerriWoodfolk @IvoryMadison9 @Xeikon @theleadsmaster @A3mediaCo @PIASC

[Joanne Gore @JoanneGore121]

You guys are on my list! See you in Chicago.

[Print Loud @PBanding]

👋🏻 Hey everyone! Excited for #print19? We are at @banding! If you’re looking for new packaging for your print products then take a look at our Print19 preview here! Add value and become more sustainable! #theprintshow #printing #print #printer #graphics #design

[Wexler Packaging Products, Inc. @banding]

Check out our news release for PRINT '19 and get the inside scoop on what you'll find at the show!
https://t.co/x7jHhKap5v

[Print Loud @PBanding]

@sandyhubbard

[Print Loud @PBanding]

A5 Give them something they can’t throw away: Sponsor the creation of something unique and usable. How bout a guide to printing for journalists? Or an inforgraphic with print/advertising/graphics stats for the previous year. Something they’ll always look at 👀 #printchat

[#PrintChat * Love Print? Join our community! @PrintChat]

Q5. How can you use print to assemble your credentials and present them attractively to media sources and referral partners? #printchat

[Print Loud @PBanding]

@sandyhubbard Thank you! 😄

[Print Loud @PBanding]

A4 1) Professional website with access to lots of information they may want including a place for media inquiries 2) Engaging/active social media 3) Memberships with local/regional/national groups for your industry 4) Positive customer impressions and reviews online #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

Q4 what additional credentials would you need for yourself or your business to communicate your expert status? #printchat

[Print Loud @PBanding]

I went to journalism school, that’s the route I took to marketing, so when I heard credentials I thought more “how to hold a digitally savvy journalist’s limited attention span long enough for them to see us as a component to a story” #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

A4 I can't say that I ever thought I needed more education or credentials in that way. It's always good to ask the media what they consider to be credentials for an expert and aim your samples in that direction. #printchat

[Print Loud @PBanding]

This is true, can’t deny that. Plus the visuals/clippings are nice to have for content purposes. #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

A3b. Even if your market is not local, having local media quote you can be very impressive. You can leverage that connection to one that fits a scale you need. You must help them first though! #printchat

[Print Loud @PBanding]

A3b I can’t say we do here. We’re National so any local coverage we’d seek wouldn’t be advantageous. Put we do maintain relationship with many of the packaging, pharmaceutical, corrugated, seafood, and meat trade magazines! #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

Q3b do you have relationships w/ a TV station, newspaper, biz magazine, radio station, business podcaster, event venues? Why or why not? #printchat

[Print Loud @PBanding]

@SuccessInPrint Exactly

[Print Loud @PBanding]

A3 Video! Nothing beats having a commanding and informative YouTube channel that people turn to for information/help. Nothing can give you more cred than that. #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

Q3 which types of media could you use in addition to print to communicate your expert status? #printchat

[Print Loud @PBanding]

Forget the media, they’ll come to you, but if you do it right these other businesses will be mentioning your name first to their customers. 💰

[Print Loud @PBanding]

When I worked for a local premium landscaping company this was the exact route I took and it resulted in over 800 new Instagram followers and 5 projects valued over $100,000 #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

A2 pick experts in complementary fields who may be the expert of choice for the media you are trying to reach. Look for someone who is quoted often in the media. #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

A2 pick experts in complementary fields who may be the expert of choice for the media you are trying to reach. Look for someone who is quoted often in the media. #printchat

[Print Loud @PBanding]

A2 1) Look professional/cutting edge. 2) Speak with authority and use data. 3) Have an arsenal of print collateral in a variety of forms that demonstrate 1+2. 4) Make sure it’s delivered/seen by the right people (think about who the media routinely turns to) #printchat

[Sandy Hubbard, Growth Strategist/Marketing Advisor @sandyhubbard]

Q2 how can you use print to elevate yourself to expert status among your referral sources and other experts? #printchat

[Print Loud @PBanding]

@sandyhubbard 😰

[Print Loud @PBanding]

Oh see I didn’t even think of that! So simple and obvious 🤦🏻‍♂️ lol I was overthinking it! #printchat

[Alan Dixon @AlanJDixon]

A1: it all starts with a business card. #printchat

[Print Loud @PBanding]

A1 Ooof that’s a hard first question! Not an application I’ve considered for print honestly. Definitely looking to y’all for insights here. #printchat

[Kelly Mallozzi @SuccessInPrint]

Print 19! I'm speaking at 11 on Saturday October 5th! #printchat