Do you know the difference between price en value?
Price is the money the customers are asked to pay
Value is the money the customers are willing to pay
@lets_NEUROmkt#NMKTRCH#MKTINGEURO#XperientialMkt
A little change on the price can change a lot of things
If a brand increases the price of a product by a few cents, it can create a huge profit for the company @lets_NEUROmkt#NMKTRCH#MKTINGEURO#XperientialMkt
Scientists found that we humans “sound out” prices in our mind (unconsciously, of course). More syllables translate into a higher perceived price.
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
Having a 90% reduction would not be an attractive context stimulating our brain, at least it does stimulate it in a way we think it's too good to be true.
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
The first information we receive has an influencial role on what We see therefore.
1: focus on the sky you’ll see a human face
2:start looking from the down left side you’ll see birds on a tree.
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt