All of the content is a competition between the players to find out who the biggest clown is. A bunch of 25-40 year old men acting like 10 year olds. #Professional
Pay attention to the fact that the @PremierLacrosse tournament hasn’t even started & they’ve had consistent content ramping up for WEEKS. These guys are in hotel rooms & STILL producing content.
Watch this social team right now. Player-fueled, fan-centric social. They get it.