PLTFRM SE7EN

UNDERGROUND. INDEPENDENT. COUNTERCULTURE.

[PLTFRM SE7EN @PLTFRM_SE7EN]

To artists, keep making what you are passionate about. Create from deep within. Do it now. Your vibe will attract your tribe. Keep going.

[PLTFRM SE7EN @PLTFRM_SE7EN]

Sometimes it is like this… #growth

[Kᗩᖇᒪ ᑎOᐯᗩ 🕶 @KarlNova]

🗣️EXACTLY!!

[PLTFRM SE7EN @PLTFRM_SE7EN]

Sometimes it is like this… #growth

[EVEN @even_biz]

An artist could go viral today and still not make rent this month.

That’s the reality of streaming. Buying changes that math instantly.

[Kemi SmallzZ @kemismallzz]

We’ve reached a point where everyone is a marketer, a critic, a publicist, an A&R exec ,all at once. So who’s just listening to music for the love of it. When the audience becomes the boardroom, nobody’s left in the crowd.

Yall need to go back to just enjoying things without feeling the need to tell them how their “roll out”” should look like and what their “branding” should be.
Just press play and jam and if you no like that one, find the one that you like

[Nick T @nicktara_music]

If you still listen to mainstream music like Taylor Swift or Drake you are putting money in the pockets of the rich. Try supporting some underground music for once.

[Kᗩᖇᒪ ᑎOᐯᗩ 🕶 @KarlNova]

EPISODE 36: IF THE SHOE FITS WEAR IT, IF IT DOESN'T GET NEW SHOES!

Spotify: https://t.co/wKjQ3tE6Si

Apple Podcasts: https://t.co/k4CwMDl2Sl

All links (including audible, amazon etc): https://t.co/jRIfErimg4

#KarlNovasOddcast🎭

[Nicolas-Tyrell Scott @iamntyrell]

You see this when albums release, immediate requests to change track listing, add other artists, show more of the BTS, be more online, respond to questions. The fans now think they should be listened to, the art tweaked at their request

[Nicolas-Tyrell Scott @iamntyrell]

The parasocial relationships have proliferated meaning stans and fans feel entitled to more, more “proof” of work rate, artistry, campaigns. They want to be part of the process, listened to when the “advise” or demand, and expect rapid response to their qualms it’s bizarre

[Nicolas-Tyrell Scott @iamntyrell]

There’s a new age entitlement that’s come with fans and stans gaining more access to the artist via social media. The synthetic personalisation they’ve emitted by strategically showing “more” of themselves on TikTok, Instagram, Twitter, Snap, and through mailing lists has, by default, raised the bar on expectations.

[Kᗩᖇᒪ ᑎOᐯᗩ 🕶 @KarlNova]

I mean. Am I lying though? :) #Marrakech #Morocco #Freestyle

[Obi Does @obidoess]

Jay Z is one of the most experienced rappers who still gets on stage and y’all are trying to hyper analyze him with hyper illiteracy and it’s truly so sad to see 😭

I don’t care about who you like, pick up a book and READ. Rapping at this level is not surface level.

[DEI LA SOUL OF MISCHIEF 🏆 @Slackonbothsydz]

I knew rap fandom was on the decline when new listeners started making fun of lyrical rap saying it was 'too wordy' 'too smart' it's a shame their English exams weren't wordy enough!!

[Kᗩᖇᒪ ᑎOᐯᗩ 🕶 @KarlNova]

EPISODE 35: : "MICHAEL JACKSON DID IT WITHOUT THE INTERNET!" (OF COURSE HE DID, DUH!)

Spotify: https://t.co/BU34HJoetZ

Apple Podcasts: https://t.co/p0bXUnoBCc

All links (including audible, amazon etc): https://t.co/jRIfErimg4

#KarlNovasOddcast🎭
#MichaelMovie

[MjTheGreatSd @mjthegreatsd]

Sometimes the difference between one artist blowing up and another artist staying stuck is simply visibility.

People can’t support music they never hear. 🎵

[senpai @cjxymoore]

Some underground artists make music so good it genuinely annoys you they’re still unknown.

[TOBIN @THROWEDTOBIN]

Your music isn’t trash just not enough people know you exist yet

[Kᗩᖇᒪ ᑎOᐯᗩ 🕶 @KarlNova]

Listen to my new EP “I Made It Anyway” on all streaming services. Tap here: https://t.co/aiSu2NF8xJ

[💬 @allthingsdante]

why is marketing & advertising looked at as a bad now? and why are ppl acting like they just uncovered some new evil thing?

Brands have been using influencers to influence people to buy their products for 100 years

[Z @BrianZisook]

@cjxymoore Strong branding gets people’s attention. Great music keeps it.