Paul McGowan

Father of 3, correction, 5, trainee altar servers..In charge of powerpoint template at Kantar Added Value, part of @Kantar (@WPP group)

[Paul McGowan @PMcG1]

Encouraged & embraced in the right way, #UGC can be turned into a #brandasset by businesses #socialwatching https://t.co/fyToIs2T9K

[Paul McGowan @PMcG1]

Changing US Cultural Identity: #CocaCola has made a significant commitment to #diversity amongst its supply chain https://t.co/DAhaooZ6Yu

[Paul McGowan @PMcG1]

Game-changing approaches that have helped #skincare #brand The Ordinary disrupt the beauty industry @AddedvalueGroup https://t.co/eUSNfOjQSN

[Paul McGowan @PMcG1]

Interesting new approach to mental health via @anxymag https://t.co/FlG1UCsLDc

[Paul McGowan @PMcG1]

How #brands are moving the conversation forward on #culturalidentity in the #US by @HallCJonathan @AddedValueGroup https://t.co/DAhaooZ6Yu

[Paul McGowan @PMcG1]

It's really a matter of #brands identifying their #hotpsots https://t.co/pd0LmDNr56

[Olapic @olapic]

50% of the photos shared in-store at #topshop are taken in the changing rooms #socialinsights @AddedValueGroup

[Paul McGowan @PMcG1]

@cjr2812 @AddedValueGroup @KantarRetail @Kantar Thank you for coming @cjr2812

[Paul McGowan @PMcG1]

Very good point made by Richard Tolley @KantarRetail https://t.co/fdPGNbs9l0

[Paul McGowan @PMcG1]

50% of the photos shared in-store at #topshop are taken in the changing rooms @AddedValueGroup #socialwatching #insight

[Paul McGowan @PMcG1]

Social Watching can tell you what your #consumers engage with - For more information contact @izzy_pugh @AddedValueGroup #socialwatching

[Paul McGowan @PMcG1]

GrowthFinder is the ultimate Penetration Optimization Programme #growth #growthhacking #marketing

[Paul McGowan @PMcG1]

Now you can understand not just what consumers claim to want, but what they actually want, watch and buy.We call this the ‘Whole Human’ view

[Paul McGowan @PMcG1]

👀Our Cultural #Insight team analyses the Chinese market for the latest #BrandZ report on Chinese #brands #report https://t.co/G4GKGThEuS

[Paul McGowan @PMcG1]

It’s all about where to play, how to win and how to keep winning #growthhacking @AddedValueGroup

[Paul McGowan @PMcG1]

At @AddedValueGroup we call it the Age of The Algorithm, where #businesses are increasingly aware that who masters #data best, wins

[Paul McGowan @PMcG1]

Imagine a connected, evolving #data ecosystem that took these different data sources and connected them #smartdata https://t.co/bp0ov2XbEN

[Paul McGowan @PMcG1]

In a recent survey amongst senior marketers 'joining up the dots across their fragmented data sources to drive better action' was 1 priority

[Paul McGowan @PMcG1]

#Marketers, imagine if your penetration targets, aka potential #customers, were no longer defined purely by a questionnaire #growthhacking

[Mike Haile @Mike_Haile]

How Over-Performers Achieve Personalisation At Scale @PMcG1 @AddedValueGroup https://t.co/8JC9D3VBov via @advertisingweek #AWEurope