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Paul McGowan
@PMcG1
Father of 3, correction, 5, trainee altar servers..In charge of powerpoint template at Kantar Added Value, part of @Kantar (@WPP group)
London
Joined February 2009
0
Following
63
Followers
60
Posts
Paul McGowan
@PMcG1
about 9 years ago
Encouraged & embraced in the right way,
#UGC
can be turned into a
#brandasset
by businesses
#socialwatching
https://t.co/fyToIs2T9K
Paul McGowan
@PMcG1
about 9 years ago
Changing US Cultural Identity:
#CocaCola
has made a significant commitment to
#diversity
amongst its supply chain https://t.co/DAhaooZ6Yu
Paul McGowan
@PMcG1
about 9 years ago
Game-changing approaches that have helped
#skincare
#brand
The Ordinary disrupt the beauty industry @AddedvalueGroup https://t.co/eUSNfOjQSN
Paul McGowan
@PMcG1
about 9 years ago
Interesting new approach to mental health via
@anxymag
https://t.co/FlG1UCsLDc
Who to follow
Anne Nickel Cannady
@annenickel
CEO Alchemy Springs bathhouse in SF. Wellness advocate, social bathing junkie, world traveler, brand experience architect.
ODG
@ogaudemar
Making https://t.co/qDWjDSj5JE. Alum: Ipsos, OTX, Ciao 🏄🏃🎾👨👩👧👦
Paul McGowan
@PMcG1
about 9 years ago
How
#brands
are moving the conversation forward on
#culturalidentity
in the
#US
by
@HallCJonathan
@AddedValueGroup https://t.co/DAhaooZ6Yu
Paul McGowan
@PMcG1
about 9 years ago
It's really a matter of
#brands
identifying their
#hotpsots
https://t.co/pd0LmDNr56
Olapic
@olapic
about 9 years ago
50% of the photos shared in-store at
#topshop
are taken in the changing rooms
#socialinsights
@AddedValueGroup
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
@cjr2812
@AddedValueGroup
@KantarRetail
@Kantar
Thank you for coming
@cjr2812
Paul McGowan
@PMcG1
about 9 years ago
Very good point made by Richard Tolley
@KantarRetail
https://t.co/fdPGNbs9l0
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
50% of the photos shared in-store at
#topshop
are taken in the changing rooms @AddedValueGroup
#socialwatching
#insight
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
Social Watching can tell you what your
#consumers
engage with - For more information contact
@izzy_pugh
@AddedValueGroup
#socialwatching
PMcG1's tweet gif.
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
GrowthFinder is the ultimate Penetration Optimization Programme
#growth
#growthhacking
#marketing
PMcG1's tweet gif.
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
Now you can understand not just what consumers claim to want, but what they actually want, watch and buy.We call this the ‘Whole Human’ view
PMcG1's tweet gif.
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
👀Our Cultural
#Insight
team analyses the Chinese market for the latest
#BrandZ
report on Chinese
#brands
#report
https://t.co/G4GKGThEuS
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
It’s all about where to play, how to win and how to keep winning
#growthhacking
@AddedValueGroup
PMcG1's tweet gif.
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
At @AddedValueGroup we call it the Age of The Algorithm, where
#businesses
are increasingly aware that who masters
#data
best, wins
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
Imagine a connected, evolving
#data
ecosystem that took these different data sources and connected them
#smartdata
https://t.co/bp0ov2XbEN
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
In a recent survey amongst senior marketers 'joining up the dots across their fragmented data sources to drive better action' was 1 priority
Paul McGowan
@PMcG1
about 9 years ago
·
City of London
#Marketers
, imagine if your penetration targets, aka potential
#customers
, were no longer defined purely by a questionnaire
#growthhacking
PMcG1
retweeted
Mike Haile
@Mike_Haile
about 9 years ago
How Over-Performers Achieve Personalisation At Scale
@PMcG1
@AddedValueGroup https://t.co/8JC9D3VBov via
@advertisingweek
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